Editing Commercialization (section)

== Process==
Commercialization is often confused{{by whom?|date=November 2016}} with [[sales]], marketing, or [[business development]]. The commercialization process has three key aspects:
# The funnel.<ref>
Compare: {{cite book
| last1 = Rafinejad
| first1 = Dariush
| chapter = 5: The Product Development Process
| title = Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership
| chapter-url = https://books.google.com/books?id=dSATqILWWhwC
| series = J. Ross Publishing Innovation Series
| location = Fort lauderdale, Florida
| publisher = J. Ross Publishing
| date = 2007
| page = 160
| isbn = 9781932159707
| access-date = 2016-11-24
| quote = Wheelwright and Clark, Iansiti, and Christensen have discussed a 'funnel' framework for product development. In the funnel framework [...] the market/competitor analysis, target customer needs, and technology assessment establish the basis for concept development - the first phase of the process. The next phase is the product/process design, which leads to the product launch and commercialization phase.
}}
</ref> It is essential{{cn|date=November 2016}} to look at many ideas to get one or two products or businesses that can be sustained long-term.
# Commercialization is a stage-wise process, and each stage has its own key goals and milestones.{{Cn|date=March 2025}}
# It is vital to involve key [[Stakeholder (corporate)|stakeholders]] early, including [[customers]].{{Cn|date=March 2025}}