Editing Commodore 16 (section)

==Intention==
The C16 was intended to compete with other sub-$100 computers from [[Timex Group USA|Timex Corporation]], [[Mattel]], and [[Texas Instruments]] (TI). Timex's and Mattel's computers were less expensive than the VIC-20, and although the VIC-20 offered better expandability,<ref name="Aquarius" /><ref name="ZX81" /> a full-travel keyboard, and in some cases more memory, the C16 offered a chance to improve upon those advantages. The [[TI-99/4A]] was priced in-between Commodore's VIC-20 and [[Commodore 64]], and is somewhat between them in capability, but TI was lowering its prices. On paper, the C16 was a closer match for the TI-99/4A than the aging VIC-20.

Commodore president [[Jack Tramiel]] feared that one or more [[Japan]]ese companies would introduce a consumer-oriented computer and undercut everyone's prices.<ref name="pchistory" /> Although Japanese companies would soon dominate the U.S. [[video game console]] market, their feared dominance of the home computer field never materialized. Additionally, Timex, Mattel, and TI departed the computer market before the C16 was released.