Editing Communication design (section)

==Overview==
Communication design seeks to attract, inspire, and motivate people to respond to messages and to make favorable impact.<ref name=":0">{{Cite journal |last=Aakhus |first=Mark |date=2007 |title=Communication as Design |url=http://www.tandfonline.com/doi/abs/10.1080/03637750701196383 |journal=Communication Monographs |language=en |volume=74 |issue=1 |pages=112–117 |doi=10.1080/03637750701196383 |issn=0363-7751|url-access=subscription }}</ref> This impact oriented toward the objectives of the commissioning body, which can be either to build a brand or move sales. It can also range from changing behaviors, to promoting a message, to disseminating information. The process of communication design involves strategic [[business]] thinking, including using [[market research]], [[creativity]], [[problem-solving]], and technical skills and knowledge such as [[colour theory]], [[page layout]], [[typography]], and creating [[Visual hierarchy|visual hierarchies]].<ref name=":0" /> Communication designers translate ideas and information through a variety of media. In order to establish credibility and influence audiences through the communication, communication designers use both traditional tangible skills and the ability to think strategically in design and marketing terms.

The term communication design is often used interchangeably with [[visual communication]], but it maintains a broader meaning that includes [[Auditory system|auditory]], vocal, touch, and olfactory senses.<ref>{{Cite journal |last=Albadi |first=Noorh |last2=Zollinger |first2=Stephanie Watson |date=2021-07-26 |title=Dominant Learning Styles of Interior Design Students in Generation Z |url=http://dx.doi.org/10.1111/joid.12204 |journal=Journal of Interior Design |volume=46 |issue=4 |pages=49–65 |doi=10.1111/joid.12204 |issn=1071-7641|url-access=subscription }}</ref> Examples of communication design practices include [[information architecture]], [[editing]], [[typography]], [[illustration]], [[web design]], [[animation]], [[advertising]], [[ambient media]], [[Brand management|visual identity design]], [[performing arts]], [[copywriting]] and [[professional writing]] skills applied in the [[creative industries]].<ref>{{Cite book |url=https://link.springer.com/10.1007/978-3-031-35385-7 |title=Communication Design and Branding: A Multidisciplinary Approach |date=2023 |publisher=Springer Nature Switzerland |isbn=978-3-031-35384-0 |editor-last=Martins |editor-first=Nuno |series=Springer Series in Design and Innovation |volume=32 |location=Cham |language=en |doi=10.1007/978-3-031-35385-7 |editor-last2=Raposo |editor-first2=Daniel}}</ref>