Editing Content theory (section)

==McGregor's Theory X and Theory Y==
[[Douglas McGregor]] proposed two different motivational theories. Managers tend to believe one or the other and treat their employees accordingly. Theory X states that employees dislike and try to avoid work, so they must be coerced into doing it. Most workers do not want responsibilities, lack ambition, and value [[job security]] more than anything else.<ref>{{Cite book|last=Fiore|first=Douglas J.|url=https://books.google.com/books?id=85QEtclFWQUC&q=Content+theory&pg=PA62|title=Introduction to Educational Administration: Standards, Theories, and Practice|date=2004|publisher=Eye On Education|isbn=978-1-930556-63-8|language=en}}</ref>

McGregor personally held that the more optimistic theory, Y, was more valid. This theory holds that employees can view work as natural, are creative, can be self-motivated, and appreciate responsibility. This type of thinking is popular now, with people becoming more aware of the productivity of self-empowered work teams.<ref>{{Citation|last=Coyle, Daniel|title=The culture code: the secrets of highly successful groups|others=Damron, Will|isbn=978-0-525-49248-1|oclc=966608447}}</ref>