Editing Cross-cultural (section)

== Cross-cultural communication ==

{{main|Cross-cultural communication}}

By the 1970s, the field of [[cross-cultural communication]] (also known as [[Cross-cultural communication|intercultural communication]]) developed as a prominent application of the cross-cultural paradigm, in response to the pressures of [[globalization]] which produced a demand for cross-cultural awareness training in various commercial sectors.

Cultural communication differences can be identified by 8 different criteria: 
# when to talk; 
# what to say; 
# pacing and pausing; 
# the art of listening; 
# intonation; 
# what is conventional and what is not in a language; 
# degree of indirectness; and 
# cohesion and coherence.<ref>{{cite web|last=Tannen|first=Deborah|title=Cross-cultural communication|url=http://www.eric.ed.gov/ERICWebPortal/search/detailmini.jsp?_nfpb=true&_&ERICExtSearch_SearchValue_0=ED253061&ERICExtSearch_SearchType_0=no&accno=ED253061|access-date=8 February 2013}}</ref>