Editing Danelectro (section)

==History==
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|image1 = Danelectro Twin Twelve.jpg 
|caption1 = Twin Twelve amplifier, {{circa|1953}}
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|caption2 = [[lipstick pickup|"lipstick-tube" pickups]]
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Danelectro was founded by {{interlanguage link|Nathan Daniel|fr|Nathan "Nat" Daniel}} in 1947. Throughout the late 1940s, the company produced [[instrument amplifier|amplifiers]] for [[Sears, Roebuck and Company]] and [[Montgomery Ward]], branded [[Silvertone (instruments)|Silvertone]] and [[Airline (guitar)|Airline]] respectively.

Later, Danelectro added hollow-bodied guitars, constructed of [[Masonite]] and poplar to save costs and increase production speed, intending to produce no-frills guitars of reasonably good tone at low cost. These instruments were branded either as Danelectro or (for Sears) Silvertone, distinguished by the Silvertone [[maroon (color)|maroon]] [[Polyvinyl chloride|vinyl]] covering, and the Danelectro light-colored [[tweed (cloth)|tweed]] covering. The guitars used [[concentric]] stacked tone/volume knobs on the two-[[pick up (music technology)|pickup]] models of both series and [[lipstick pickup|"lipstick-tube" pickups]], which contained the pickup components inside metal tubes that resembled [[lipstick]] containers of the era. 

In 1956, Danelectro introduced the six-string [[bass guitar]]. Though the model never became widely popular, it found an enduring niche in Nashville and Los Angeles for "tic-tac" bass lines, where the electric instrument doubled the line played by an upright acoustic bass.<ref>{{cite web |url=http://www.bassplayer.com/article/1962-supro-pocket/feb-07/25446 |title=1962 Supro Pocket Bass |access-date=2008-01-07 |last=Pomeroy |first=Dave |date=February 2007 |work=Bass Player}}</ref><ref>{{cite web|url=http://www.jerryjonesguitars.com/NLHbass6.htm |title=Neptune Longhorn Bass6 |access-date=2008-01-07 |work=Jerry Jones guitars |archive-url=https://web.archive.org/web/20071214151220/http://www.jerryjonesguitars.com/NLHbass6.htm |archive-date=2007-12-14 |url-status=dead }}</ref> 

In 1966, Danelectro was sold to the [[MCA Inc.|Music Corporation of America]].<ref>{{cite web|title=A Brief (Revised) History of Danelectro|date=January 30, 2017|first=James M.|last=Brill|url=https://reverb.com/news/a-brief-revised-history-of-danelectro|website=Reverb}}</ref> A year later, in 1967, they introduced the Coral line, known for its hollow-bodies and [[electric sitar]]s.<ref name="VintageDanelectro.com_Sitar">{{Cite web |url=http://vintagedanelectro.com/sitar.html |title=Danelectro Bellzouki, Hawaiian Lapsteel, and The Electric Sitar |work=VintageDanelectro.com}}</ref><ref name=VintageGuitar_June2015>{{Cite magazine |last1=Gruhn |first1=George |last2=Jones |first2=Sarah Rose |title=Coral Electric Sitar |url=http://www.vintageguitar.com/23062/coral-electric-sitar/ |department=Classic Instruments |magazine=[[Vintage Guitar (magazine)|Vintage Guitar]] |<!-- issue -->publication-date=June 2015}}</ref>

In 1969, Danelectro closed down, burdened by MCA's attempt to market their guitars to small guitar shops rather than large department stores.

In the late 1990s, importer The Evets Corporation purchased the Danelectro brand name, marketing recreations of old [[Silvertone (instruments)|Silvertone]] and Danelectro guitars and newly designed [[effects pedals]] and small amplifiers made in China.<ref name=VingageGuitar_January1999>{{Cite magazine |last=Moseley |first=Willie G. |title=Danelectro Guitars - The Return of Danelectro |url=http://www.vintageguitar.com/1918/danelectro-guitars/ |department=Classic Instruments |magazine=[[Vintage Guitar (magazine)|Vintage Guitar]] |<!-- issue -->publication-date=January 1999 |quote=The introduction of effects pedals at the January '97 NAMM show ... The new 56-U2 made its debut at the January '98 [[NAMM Show]] in Los Angeles. ... the first week of October '98, when the company announced four new instruments ... The 59-DC is a reissue of the double-cutaway "shorthorn" guitar ... The 56-Ul ... is a single-pickup version of the 56-U2 ... the new 56-U2 Lefty is exactly what its name implies; ... the 58 Longhorn, a four-string reissue of the unusual-looking shortscale bass ...}}</ref> After initially selling well, guitar sales slowed and Danelectro stopped selling guitars after 2001 (2004 on the official site{{efn|Although several sources seem to say that it was stopped after 2001, the guitar pages on the official site (Danelectro.com) seem to had disappeared between [https://web.archive.org/web/20031213134847/http://danelectro.com:80/ 2003-12-13] and [https://web.archive.org/web/20040126170033/http://www.danelectro.com:80/ 2004-01-26] as for the menu item on the top page, or between [https://web.archive.org/web/20040409153027/http://www.danelectro.com:80/guitars.htm ] and [https://web.archive.org/web/20040409153027/http://www.danelectro.com/guitars.htm 2004-06-03] as for the guitar page itself, according to the archives on archive.com.}}) to concentrate on effects pedals. In 2006 (2005 on official site{{efn|Although several sources seem to say that the decision was in 2006, the guitar pages on the official site (Danelectro.com) seem to have resurrected between [https://web.archive.org/web/20050209013449/http://www.danelectro.com:80/ 2005-02-09] and [https://web.archive.org/web/20050219073936/http://www.danelectro.com:80/guitars1.htm 2005-02-19], according to the archives on archive.com.}}), new owners of Evets decided on a new marketing model for guitars, selling a limited number each year.<ref name="VintageGuitar_June2005">{{Cite magazine |last=Feser |first=Phil |title=Danelectro 56 Pro - More Solid Vibe |url=http://www.vintageguitar.com/3176/danelectro-56-pro/ |format=review |department=VG Approved Gear |magazine=[[Vintage Guitar (magazine)|Vintage Guitar]] |publication-date=June 2005}}</ref>