Editing Data broker (section)

== Overview ==
''Information broker'' is sometimes abbreviated to IB, and other terms used for information brokers include data brokers, independent information specialists,<ref name="inc" /> information or data agents,<ref name="cleverism">{{cite web |last=Luenendonk |first=Martin |date=18 September 2019 |title=How to become an information broker |url=https://www.cleverism.com/how-to-become-an-information-broker/ |access-date=11 March 2021 |website=Cleverism}}</ref> data providers, data suppliers,<ref name="clearcode">{{cite web |last= |first= |date=4 February 2019 |title=What Is a Data Broker and How Does It Work? |url=https://clearcode.cc/blog/what-is-data-broker/ |access-date=12 March 2021 |website=Clearcode}}</ref> information resellers, data vendors,<ref name="ste" /> syndicated data brokers, or information product companies.<ref name="gartner" /> Information [[consultant]]s, freelance [[librarian]]s, and [[information specialist]]s are also sometimes termed information brokers.<ref>{{cite book |doi=10.1016/B978-1-84334-662-3.50001-3 |quote=Definitions of who or what information consultants actually are remain varied, as does the terminology to describe them, e.g. information broker, freelance librarian, service, etc. Once one has waded through the various definitions and found that no single term is totally accurate and satisfactory to indicate the type of work carried out, in most cases it is up to the individual to decide which is the most appropriate. |chapter=What is information consulting? |title=Information Consulting |date=2011 |last1=Wormell |first1=Irene |last2=Olesen |first2=Annie Joan |last3=Mikulás |first3=Gábor |pages=1–11 |isbn=978-1-84334-662-3 }}</ref><ref>{{cite journal |last1=Broughton |first1=Diane |last2=Blackburn |first2=Lissa |last3=Vickers |first3=Lesley |title=Information brokers and information consultants |journal=Library Management |date=June 1991 |volume=12 |issue=6 |pages=4–16 |doi=10.1108/EUM0000000000838 }}</ref>

Credit scores were first used in the 1950s,<ref name="worldprivacyforum.org" /> and information brokering emerged as a career for individuals during that decade.<ref name="inc">{{cite web | title=Information Brokers | website=Inc.com | date=6 February 2020| url=https://www.inc.com/encyclopedia/information-brokers.html | access-date=11 March 2021}}</ref> However the business of information brokering did not become widely known or specifically regulated until the 1990s.<ref name="worldprivacyforum.org" /> During the 1970s, "information brokers" often had a [[library science]] degree; however, towards the end of the 20th century, people with degrees in science, law, business, medicine, or other disciplines entered the profession, and the line between the terms information professional and information broker became more blurred.<ref name="sabroski" /> In 1977, Kelly Warnken published the first fee-based information directory, followed by the ''Journal of Fee-Based Information Services'' in 1979<ref name=sabroski>{{cite report|url=https://aiip.org/resources/Documents/Public/IIPWhitePaper.pdf|publisher= [[AIIP]]|title=The independent information professional|date=2000|editor-first=Suzanne J. |editor-last=Sabroski}}</ref> and the book ''The Information Brokers: How to Start and Operate Your Own Fee-based Service'' in 1981.<ref>{{cite book | last=Warnken | first=K. | title=The Information Brokers: How to Start and Operate Your Own Fee-based Service | publisher=Bowker | series=Information management series | year=1981 | isbn=978-0-8352-1287-8 | url=https://books.google.com/books?id=quo4AQAAIAAJ | access-date=11 March 2021 | page=}}</ref>

Beginning in the late twentieth century, technological developments such as the development of the [[Internet]], increasing computer [[processing power]], and declining costs of [[Computer data storage|data storage]] made it much easier for companies to collect, analyze, store and transfer large amounts of data about individuals. This gave rise to the information broker or data broker industry.<ref name=":0">{{Cite web | title=Big data: seizing opportunities, preserving values | url=https://obamawhitehouse.archives.gov/sites/default/files/docs/big_data_privacy_report_may_1_2014.pdf | publisher=Executive Office of the President |date=May 2014 | access-date=17 August 2014 | archive-url=https://web.archive.org/web/20170120220236/https://obamawhitehouse.archives.gov/sites/default/files/docs/big_data_privacy_report_may_1_2014.pdf | archive-date=20 January 2017}}</ref> {{as of|2021}}, there is no required academic qualification for the job of information broker; some people may have a [[bachelor's degree]] in business or marketing,<ref>{{cite web |title=Information broker job description, career as an information broker, salary, employment |url=https://careers.stateuniversity.com/pages/8010/Information-Broker.html |access-date=12 March 2021 |website=StateUniversity.com}}</ref> while others may have a background in [[library science]], or may have worked for a database provider.<ref name="inc" />

=== Services ===
Information brokering has been described as the "business of buying and selling information as a commodity".<ref>{{cite report|url=https://dspace.mit.edu/bitstream/handle/1721.1/2663/SWP-3963-37617980-CISL-9708.pdf?sequence=1|title=Information Brokering on the World Wide Web|first1= Stephane|last1= Bressan |first2= Thomas |last2=Lee|date=June 1997|quote=Accepted at the WebNet 97 World Conference.|publisher=[[Sloan School of Management]], [[Massachusetts Institute of Technology]]}}</ref> Information brokers have been defined by the (US) [[Federal Trade Commission]] as  "companies that collect information, including personal information about consumers, from a wide variety of sources for the purpose of reselling such information to their customers for various purposes, including verifying an individual's identity, differentiating records, [[marketing]] products, and preventing [[financial fraud]]".<ref name=ste/> [[Gartner]] defines an information broker as "a  business that aggregates information from a variety of sources; processes it to enrich, cleanse or analyze it; and licenses it to other organizations". It states that data is "licensed for particular or limited uses" rather than sold to a client.<ref name=gartner>{{cite web | title=Definition of Data Broker | website=Gartner | url=https://www.gartner.com/en/information-technology/glossary/data-broker | access-date=12 March 2021}}</ref>

Information brokers (IBs) collect and collate data concerning myriad topics, ranging from the daily communications of an individual to more specialized data such as [[trademark|product registrations]],<ref>{{Cite book | title=The Data Revolution | last=Kitchin | first=Rob | publisher=Sage Publications Ltd. (UK) | year=2014 }}</ref> [[patent]]s and [[copyright]] data,<ref name=campana>{{cite web | last=Campana | first=Natalia | title=What does an Information Broker do? | website=Freelancer Blog | date=6 February 2020 | url=https://www.freelancermap.com/blog/what-does-information-broker-do/ | access-date=12 March 2021}}</ref> mostly from publicly available sources, usually obtained from [[online database]]s. They may also provide various other services, such as analysing the data and writing reports on them; creating [[database]]s for clients; or updating clients whenever new information on a specific topic or person. Clients use data brokers to save themselves time and money, as the brokers are trained in the skills needed to retrieve such information effectively and efficiently.<ref name=inc/> Information brokers are [[secondary research]]ers, who find information on a variety of subjects, including companies (often competitors<ref name=cleverism/>), markets, people, and products. Their role includes analysis and synthesis of the data they find,<ref name=specialists>{{cite web | title=Research Specialists | website=The Association of Independent Information Professionals (AIIP) | url=https://www.aiip.org/research-specialists | access-date=11 March 2021}}</ref> Brokers may find everything else they can about an individual on the Internet, and [[Aggregate data|aggregate that data]] with information from a variety of other sources.<ref name=clearcode/>

Information brokers sometimes specialise in a specific area, such as [[market research]], [[statistics]], or [[scientific data]].<ref name=cleverism/>

Clients of information brokers come from a wide range of industries and professions, including manufacturing, financial institutions, [[political parties]], government agencies and [[historian]]s.<ref name=fairy>{{cite web | title=All About information brokers: what they do and how to become one | website=Fairygodboss | url=https://fairygodboss.com/career-topics/information-brokers | access-date=11 March 2021}}</ref> [[Non-profit organization]]s might benefit from information which helps them to apply for [[grant funding]], and [[real estate agent]]s often use IBs to undertake land [[title search]]es.<ref name=cleverism/><ref>{{cite web | title=Information Brokers | website=NSW Land Registry Services | url=https://www.nswlrs.com.au/Information-Brokers | access-date=12 March 2021}}</ref> [[Advertising]], [[fraud detection]] and [[risk mitigation]] are three common reasons for using data brokers,<ref name=clearcode/> and these are the three broad categories defined by the Federal Trade Commission.<ref name=ste>{{cite web | title=Information Brokers | website=The Social Engineering Framework | date=4 December 2020 | url=https://www.social-engineer.org/framework/general-discussion/categories-social-engineers/information-brokers/ | access-date=12 March 2021}}</ref> Information brokers need to screen their clients carefully to avoid criminals obtaining data on individuals for nefarious purposes: US broking companies [[Lexis-Nexis]] and [[ChoicePoint]] have both been duped by phoney clients, leading in one case to [[identity theft]] on a large scale.<ref name=ste/>

Data may be harvested from various sources, including [[census]], [[Mail forwarding|change of address]], [[motor vehicle]]-related records, [[User-generated content|user-contributed material]] and [[Social networking service|social networking sites]],<ref>{{Cite news | url=https://www.propublica.org/article/yes-companies-are-harvesting-and-selling-your-social-media-profiles | title=Yes, Companies Are Harvesting – and Selling – Your Facebook Profile | last=Beckette | first=Lois | date=9 November 2012 | access-date=17 August 2014}}</ref>  media and court reports, [[voter registration]] lists, consumer purchase histories, [[Most wanted list|most-wanted lists]] and [[Interpol Terrorism Watch List|terrorist watch list]]s, [[payment card|bank card transaction records]], health care authorities, and [[Web browsing history|Web browsing histories]].<ref name="worldprivacyforum.org">{{Cite web | url=http://www.worldprivacyforum.org/2013/12/testimony-what-information-do-data-brokers-have-on-consumers/ | title=Congressional Testimony: What Information Do Data Brokers Have on Consumers? | date=18 December 2013 }}</ref> IBs may also purchase information from other companies (such as a [[credit card]] company).<ref name=clearcode/> The information collected may include name, address, [[social security number]], [[driver's licence]] number and other such identifying information, as well as occupation, property ownership, income, etc. Advertising companies are most often only interested in profiles and categories rather than personal information about an individual.<ref name="clearcode" />

Information from property records, tax filings, etc. may also be available via "people-search" [[Telephone directory|whitepage]] sites, either for a small fee or no cost. These websites can thereby have implications for [[stalking]], [[harassment]], and [[domestic violence]].<ref name=":2" />

The  data are aggregated to create individual profiles, often made up of thousands of pieces of information, such as a person's age, race, [[gender]], height, weight, [[marital status]], religious affiliation, political affiliation, occupation,  household income, [[net worth]], home ownership status, investment habits, product preferences and health-related interests.<ref name="Government of the United States" /> Brokers then sell the profiles to other organizations that use them mainly to target [[Targeted advertising|advertising]] and [[Target market|marketing]] towards specific groups,<ref name="fairy" /> or to verify a person's identity including for purposes of [[Identity fraud|fraud]] detection, and to sell to individuals and organizations so they can research people for various reasons.<ref name="Government of the United States">{{Cite web | url=http://www.ftc.gov/system/files/documents/reports/data-brokers-call-transparency-accountability-report-federal-trade-commission-may-2014/140527databrokerreport.pdf | title=Data Brokers: A Call for Transparency and Accountability | date=May 2014 | access-date=13 August 2014 | website=Federal Trade Commission | publisher=Government of the United States }}</ref> Some datasets may also include geolocation data and is included in marketing resources from [[Acxiom]]. [[Experian]] and [[Oracle Corporation|Oracle]] also advertise location-based marketing services.<ref name=":2">{{Cite magazine |last=Sherman |first=Justin |title=Data Brokers Know Where You Are—and Want to Sell That Intel |language=en-US |magazine=Wired |url=https://www.wired.com/story/opinion-data-brokers-know-where-you-are-and-want-to-sell-that-intel/ |access-date=15 April 2022 |issn=1059-1028}}</ref>

Many brokers work independently, while others are employees of large companies such as [[LexisNexis]] or [[ProQuest]].<ref name=fairy/>

=== In the United States ===
Data brokers in the United States include [[LiveRamp|Acxiom]], [[Experian]], [[Alliance Data#Epsilon|Epsilon]], [[CoreLogic]], [[Datalogix]], [[Intelius]], [[PeekYou]], [[Exactis]], and [[Recorded Future]].<ref name="Government of the United States" /><ref name="commerce.senate.gov">http://educationnewyork.com/files/rockefeller_databroker.pdf {{Bare URL PDF|date=March 2022}}</ref> In 2012, Acxiom claimed to have files on  about 500 million active consumers worldwide, with about 1,500 data points per person <ref>{{Cite news |last=Singer |first=Natasha |date=16 June 2012 |title=Acxiom, the Quiet Giant of Consumer Database Marketing |newspaper=The New York Times |url=https://www.nytimes.com/2012/06/17/technology/acxiom-the-quiet-giant-of-consumer-database-marketing.html |access-date=22 March 2019}}</ref> and, in 2023, Acxiom (renamed LiveRamp) claims to have files on 2.5 billion people and over 3,000 data points per person.<ref name="Acxiom sales brochure">{{cite web |title=Acxiom sales brochure |website=Acxiom |url=https://marketing.acxiom.com/rs/982-LRE-196/images/Acxiom%20Global%20Data.pdf |access-date=3 August 2023}}</ref><ref name="Acxiom Launches Marketplace to Drive Smarter Campaigns">{{cite web |title=Acxiom Launches Marketplace to Drive Smarter Campaigns |website=Acxiom |url=https://www.acxiom.com/news/acxiom-launches-marketplace-to-drive-smarter-campaigns/ |access-date=3 August 2023}}</ref> The company [[Oracle Corporation|Oracle]] has publicly noted it has connections with 80 data broker companies. The [[United States Department of Homeland Security|US Department of Homeland Security]] has purchased cell phone location data and home utility data from data brokers to facilitate [[deportation]]s. The [[Federal Bureau of Investigation]] (FBI) has purchased personal data from the company Venntel. Under both of these circumstances, a [[Search warrant|warrant]] is not required to acquire this data, due to the fact that it is "open source" or "commercially obtained".<ref name=":2" /> Use of the data also has implications in [[background check]]s (used in rent/housing and job applications).<ref name=":1">{{Cite magazine |last=Sherman |first=Justin |title=Data Brokers Are a Threat to Democracy |url=https://www.wired.com/story/opinion-data-brokers-are-a-threat-to-democracy/ |magazine=Wired |language=en-US |issn=1059-1028 |access-date=25 January 2022}}</ref>

In 2012, [[Spokeo]], a people search website, settled with the [[Federal Trade Commission|US Federal Trade Commission]] for $800,000 over violations of the [[Fair Credit Reporting Act]].<ref name="Matsakis">{{Cite magazine |last=Matsakis |first=Louise |title=The ''Wired'' Guide to Your Personal Data (and Who Is Using It) |language=en-US |magazine=Wired |url=https://www.wired.com/story/wired-guide-personal-data-collection/ |access-date=15 April 2022 |issn=1059-1028}}</ref>

In 2017, [[Cambridge Analytica]] claimed that it has psychological profiles of 220 million United States citizens, based on 5,000 separate data sets,<ref name="InkJun2017">{{Cite news |author=Govind Krishnan V. |date=3 June 2017 |title=Aadhaar in the hand of spies Big Data, global surveillance state and the identity project |publisher=Fountain Ink Magazine |url=https://series.fountainink.in/aadhaar-in-the-hand-of-spies |url-status=dead |access-date=27 August 2017 |archive-url=https://web.archive.org/web/20170826163725/https://series.fountainink.in/aadhaar-in-the-hand-of-spies/ |archive-date=26 August 2017 }}</ref> with another source reporting 230 million.<ref>{{Cite web |last=Cadwalladr |first=Carole |date=18 March 2018 |title='I made Steve Bannon's psychological warfare tool': meet the data war whistleblower |url=https://www.theguardian.com/news/2018/mar/17/data-war-whistleblower-christopher-wylie-faceook-nix-bannon-trump |access-date=22 March 2019 |website=[[The Guardian]]}}</ref> A scandal emerged after it was found that after 270,000 [[Facebook]] users consented to sharing their data, data was scraped from about 50 million profiles on the social media platform. This was seen as breach of trust by Facebook.<ref>{{cite web |last=Glum |first=Julia |date=22 March 2018 |title=Was Your Facebook Data Actually 'Breached'? Depends On Who You Ask |url=https://money.com/facebook-data-breach-experts/ |access-date=12 March 2021 |website=Money |archive-date=28 February 2021 |archive-url=https://web.archive.org/web/20210228043628/https://money.com/facebook-data-breach-experts/ |url-status=dead }}</ref>

In 2018, American companies spent $19 billion acquiring and analyzing consumer data, according to the [[Interactive Advertising Bureau]].<ref name="Matsakis"/>

In 2021, ''[[The Pillar]]'' outed a [[Catholic Church|Catholic]] [[priest]] by purchasing data from a data broker including data usage from [[Grindr]].<ref name=":2"/>