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Definitely Not the Opera
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==History== In 1993, the CBC launched '''''Brand X''''' as a Saturday afternoon replacement for ''[[Canada Live (1992 radio program)|Canada Live]]'',<ref name=premiere>"Brand X targets youth". ''[[The Globe and Mail]]'', June 26, 1993.</ref> which itself was a short-lived successor to Jack Farr's ''[[The Radio Show]]''. ''Brand X'' also took over the youth and pop culture mandate from the network's recently cancelled ''[[Prime Time (radio program)|Prime Time]]''.<ref name=cut>"Prime cut". ''[[The Globe and Mail]]'', June 16, 1993.</ref> Initially airing with a stable of regular contributors but no single host,<ref name=premiere/> ''Brand X'' premiered on June 26, 1993<ref name=premiere/> and was co-created by André LaRivière and Bill Smith. After a year under the ''Brand X'' title and format, the show was revamped by Bill Smith and became ''Definitely Not the Opera'' in September 1994.<ref>"CBC revamps radio lineup". ''[[The Globe and Mail]]'', June 29, 1994.</ref> The new name was chosen because the program aired opposite ''[[Saturday Afternoon at the Opera]]'' on [[CBC Radio 2|CBC Stereo]]. [[Nora Young]], one of ''Brand X''<nowiki/>'s contributors,<ref>"Pop culture finds a Saturday niche on the airwaves". ''[[The Globe and Mail]]'', February 11, 1995.</ref> was named as the new show's host,<ref name=ut>"Media Stars: Avi Lewis, Nora Young and [[Ruby Bhatia]]". ''U of T Magazine'', Summer 2001.</ref> and held the position until September 2002, when musician and former [[MuchMusic]] [[VJ (media personality)|VJ]] [[Sook-Yin Lee]] took over.<ref name=ending/> ''DNTO'' varied in length over the course of its run. Initially running four hours, it was reduced to two hours by the late 2000s, then one hour for its final season (2015–2016). On May 2, 2016, CBC announced that ''DNTO'' would be discontinued after 22 seasons.<ref name=ending>[http://www.cbc.ca/news/arts/dnto-ends-22-years-1.3562008?cmp=rss "DNTO, long-running CBC Radio show, ending in May"]. [[CBC News]], May 2, 2016.</ref> The final episode, recorded before a live audience at CBC Radio's [[Winnipeg]] studios and aired on May 14, 2016, included special guests and highlights from the show's 22-year run.<ref>[http://www.cbc.ca/radio/dnto/saying-goodbye-1.3581073 Audio of ''DNTO'' final episode] from CBC.ca</ref> Lee continued with the CBC as host of the summer series ''Sleepover''.<ref>[http://www.broadcastermagazine.com/acquisition/cbc-radio-one-launch-social-experiment-show-sleepover/1004123230/ "CBC Radio One to Launch 'Social Experiment' Radio Show"]. ''Broadcaster'', June 21, 2016.</ref>
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