Editing Dell Digital Jukebox (section)

==Production==
The Dell DJs were engineered by [[Creative Technology]] and based on the same hardware and software platform as their [[Creative NOMAD]]/[[Creative Zen]] digital audio players. For example, these devices also used a single [[Texas Instruments TMS320|TMS320DA25x]] processor as the main [[Central processing unit|CPU]], and the user interface such as the menus, playlists etc. was very much the same.

On February 7, 2006, [[Dell, Inc.|Dell]] announced the end of production of [[hard drive]] players and continued to only sell their [[flash memory|flash]]-based player, the DJ Ditty.  Dell spokesman Liem Nguyen commented, "We transitioned our lineup away from hard drives to focus on flash players."<ref name="Dell Transitions MP3 Lineup to Flash">{{Cite news|url=https://www.pcmag.com/article2/0,2817,1920238,00.asp|title=Dell Transitions MP3 Lineup To Flash|accessdate=2008-08-09|publisher=PC Magazine|author=Mark Hachman|date=February 6, 2006}}</ref> On August 24 of that same year, Dell announced that they also discontinued the DJ Ditty in the face of competition from [[Apple Inc.|Apple]], manufacturer of the [[iPod]], and other MP3 player manufacturers.<ref name="Dell Dumps the DJ Ditty">{{cite web|url=http://www.pcworld.com/article/id,126900-c,mp3players/article.html|title=Dell Dumps the DJ Ditty|accessdate=2006-08-24|publisher=PC World|year=2006|author=Robert McMillan|archive-date=2007-09-30|archive-url=https://web.archive.org/web/20070930190344/http://www.pcworld.com/article/id,126900-c,mp3players/article.html|url-status=dead}}</ref>
"It (DJ Ditty) will end of life and when the supply runs out we will not have a follow-on product to that music player," Dell spokesperson Venancio Figueroa said.<ref name="Dell DJ Ditty Quite Dead">{{cite web |url=http://www.redherring.com/Home/18143 |title=Dell DJ Ditty Quite Dead |accessdate=2008-08-09 |publisher=Red Herring |year=2006 |author=Brian Caulfield |url-status=dead |archiveurl=https://web.archive.org/web/20081011134422/http://www.redherring.com/Home/18143 |archivedate=2008-10-11 }}</ref>

In a strategic U-turn, many Dell executives confirmed in July 2008 that Dell would be launching a new music player as early as September 2008 that would not compete on the price of hardware, but would instead have a strong online musical shopping experience.<ref name="Dell renews  battle">{{cite news|url=https://www.wsj.com/articles/SB121738346889295815?mod=2_1571_topbox|title=Dell tests player to renew battle|accessdate=2008-08-27|publisher=Wall Street Journal|author=JUSTIN SCHECK | date=July 30, 2008}}</ref> However, this new music player never appeared.