Editing Design language (section)

==Objectives==
Designers wishing to give their suite of products a unique but consistent appearance and [[user interface]] can define a specification for it. The specification can describe choices for design aspects such as materials, color schemes, shapes, patterns, textures, or layouts. They then follow the scheme in the [[design]] of each object in the suite.<ref name=design>{{cite book |title=Do You Matter?: How Great Design Will Make People Love Your Company|last1=Brunner |first1=Robert |last2=Emery |first2=Stewart |last3=Hall |first3=Russ |year=2009 |publisher=Pearson Education |isbn= 978-0-13-714244-6|pages=157–72}}</ref>

Usually, design languages are not rigorously defined; the designer basically makes one thing similarly as another. In other cases, they are followed strictly, so that the products gain a strong thematic quality.  For example, although there is a great variety of unusual [[chess piece|chess set]] designs, the pieces within a set are typically thematically consistent.

Sometimes, designers encourage others to follow their design languages when decorating or accessorizing.