Editing Development communication (section)

== Definition ==
{{summarize section|date=July 2018}}
Anirban Bosu Roy Choudhuri, in the lecture she delivered for an Honorary Doctorate at the London School of Economics, University of London in December 2011, clearly accounted that the Development Communication was first articulated on 10 December 1971 at the University of the Philippines in Los Banos ([[UPLB]]). At that time, the UPLB College of Agriculture held a symposium (in honor of Dr. Dioscoro L. Umali, a national scientist in the area of plant breeding) titled "In Search of Breakthroughs in Agricultural Development".<ref>Quebral, N. C. (2011). DevCom Los Banos Style. Lecture delivered during the Honorary Doctorate Celebration Seminar, LSE, University of London, December 2011.</ref>

A recent and more encompassing [[definition]] of development communication states that it is: Jan Carlo Sabile and the team
<references group="Quebral, N. C. (2011). DevComm Los Banos Style. Lecture delivered at the Honorary Doctorate Celebration Seminar, LSE, University of London, December 2011." /><blockquote>''...the art and science of human communication linked to a society's planned transformation from a state of poverty to one dynamic socio-economic growth that makes for greater equality and the larger unfolding of individual potentials.''<ref>{{cite conference
 |first=Nora
 |last=Quebral
 |author-link=Nora C. Quebral
 |title=Development Communication in a Borderless World
 |book-title=Paper presented at the national conference-workshop on the undergraduate development communication curriculum, "New Dimensions, Bold Decisions"
 |pages=15–28
 |publisher=Department of Science Communication, College of Development Communication, University of the Philippines Los Baños
 |date=23 November 2001
 |location=Continuing Education Center, UP Los Baños
 }}</ref>
</blockquote>

[[Erskine Barton Childers|Erskine Childers]] defined it as:
<blockquote>Development support communications is a discipline in development planning and implementation in which more adequate account is taken of human behavioural factors in the design of development projects and their objectives.<ref>{{cite journal | last1 = Ogan | first1 = C.L. | year = 1982 | title = Development journalism/communication: The status of the concept | journal = [[International Communication Gazette]] | volume = 29 | issue = 3| pages = 1–13 | doi = 10.1177/001654928202900101 | s2cid = 144497419 }}</ref>
</blockquote>

According to the World Bank, the Development Communication is the "integration of strategic communication in development projects" based on a clear understanding of indigenous realities.<ref name="ManyozoAJC" />

In addition, the UNICEF<ref>{{Cite web|url = http://www.unicef.org/cbsc/|title = COMMUNICATION FOR DEVELOPMENT GOES BEYOND PROVIDING INFORMATION}}</ref> views it as: "a two-way process for sharing ideas and knowledge using a range of communication tools and approaches that empower individuals and communities to take actions to improve their lives."

Bessette (2006) defined development communication as a "planned and systematic application of communication resources, channels, approaches and strategies to support the goals of socio-economic, political and cultural development".<ref name="Bassette, Guy 2006">Bassette, Guy. 2006. People, Land, and Water: Participatory Development Communication for Natural Resource Management. London: Earthscan and the International Development Research Centre</ref>{{rp|42}} Development communication is essentially participatory, because, according to Ascroft and Masilela (1994) "participation translates into individuals being active in development programmes and processes; they contribute ideas, take initiative and articulate their needs and their problems, while asserting their autonomy."<ref name="Bassette, Guy 2006" />

Who are development communicators? What qualities do they possess? Nora C. Quebral<ref>{{Cite book|title = Development Communication Primer|publisher = Penang: Southbound|year = 2012}}</ref> gave a succinct characterization:

# They understand the process of development, the process of communication, and the environment in which the two processes interact.
# They are knowledgeable in communication skills and techniques as well as proficient in subject matter to be communicated.
# They have internalized the values inherent in equity and the unfolding of individual potential.
# They have firsthand knowledge of the several kinds of end-users of development communication.
# They have a sense of commitment, the acceptance of individual responsibility for advancing human development.