Editing Digital asset management (section)

== Terminology ==

The term ''media asset management'' (MAM) may be used in reference to Digital Asset Management when applied to the sub-set of digital objects commonly considered "[[Media (communication)|media]]", namely audio recordings, photos, and videos.<ref>{{Cite web |last=Bardoz |first=Sebastien |title=Council Post: How To Personalize Your Content Through Data And Successfully Leverage A Digital Asset Management Solution |url=https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2023/03/10/how-to-personalize-your-content-through-data-and-successfully-leverage-a-digital-asset-management-solution/ |access-date=2023-04-17 |website=Forbes |language=en}}</ref> Any editing process that involves media, especially video, can make use of a MAM to access media components to be edited together or combined with a live feed in a fluent manner. A MAM typically offers at least one searchable index of the images, audio, and videos it contains, constructed from metadata harvested from the images using pattern recognition, or input manually.<ref>{{cite book|author1=Jacobsen, Jens|url=https://books.google.com/books?id=Mfd4AgAAQBAJ|title=Implementing a Digital Asset Management System: For Animation, Computer Games, and Web Development|author2=Schlenker, Tilman|author3=Edwards, Lisa|publisher=Focal Press|year=2005|isbn=0-240-80665-4}}</ref>

Digital asset management (DAM) may focus on the electronic management of any form of a digitally stored piece of information. DAM is certainly strategic, while MAM is almost always tactical. Both asset management primarily reflect long-term stored content that is used for archiving, preservation, and most notably reuse.<ref>{{cite journal |last1=Wager |first1=Skiff |title=Digital asset management, media asset management, and content management: From confusion to clarity |journal=Journal of Digital Asset Management |date=2005 |volume=1 |pages=40–45 |doi=10.1057/palgrave.dam.3640008 |url=https://link.springer.com/content/pdf/10.1057/palgrave.dam.3640008.pdf |access-date=13 January 2025}}</ref>