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Esquire Network
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==History== ===Style Network=== [[File:Style Network logo.svg|left|thumb|175px|Style Network's logo from its 1998 debut until 2012.]] The channel was originally launched as '''Style Network''' (although on-air promotions typically referred to it as simply "Style") on October 1, 1998, serving as a spin-off of [[E!]]. It was intended to leverage E!'s coverage of fashion and to provide an expanded venue for shows such as ''Fashion Emergency''. The network focused on [[fashion]], [[design]], [[interior decoration]] and urban lifestyle-related programming. Style provided coverage of events like [[New York Fashion Week]] and showcased various designers. Early programming included: ''The Look for Less'', ''Shabby Chic with Rachel Ashwell'', ''Glow: The Beauty Show'', ''Vogue Takes...'', ''Stylemaker'', ''Model'', ''Runway'', ''Dining with Style'', and ''Homes with Style''. Around 2003, the channel began airing a variety of "makeover" shows. The home makeover show ''[[Clean House]]'' lasted for ten seasons on the network; ''How Do I Look?'' lasted eight seasons. [[File:Style Network 2012 Logo.png|left|thumb|175px|Style Network logo used from 2012 to 2013 in the United States; used by most local versions in international markets]] Starting around 2008, Style shifted its focus to personality-based reality programing such as ''[[Jerseylicious]]'', ''[[Tia & Tamera]]'', and ''[[Big Rich Texas]]'', along with a female-focused [[Spin-off (media)|spin-off]] of ''[[The Soup]]'' known as ''[[The Dish (TV series)|The Dish]]''. On June 25, 2012, Style Network was rebranded with a revised logo and a new slogan: "Work it. Love it. Style it."<ref>{{cite press release |url=http://www.nbcuni.com/corporate/newsroom/style-media-embraces-stylish-living-with-glossy-bold-rebrand|title=Style Media Embraces Stylish Living with Glossy, Bold Rebrand |publisher=NBCUniversal |date=June 20, 2012 |access-date=February 27, 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130929150139/http://www.nbcuni.com/corporate/newsroom/style-media-embraces-stylish-living-with-glossy-bold-rebrand/ |archive-date=September 29, 2013|df=mdy-all}}</ref><ref>{{cite news |last=Rose |first=Lacey |date=June 20, 2012 |title=Style Network Unveils Bold Rebrand, New Logo |url=https://www.hollywoodreporter.com/news/style-network-rebrand-339462 |work=[[The Hollywood Reporter]] |access-date=February 27, 2013}}</ref> In 2013, the channel launched two [[real estate]] related shows: ''Hot Listings: Miami'' and ''[[Built (TV series)|Built]]'', which featured male models remodeling houses. ===Esquire Network transition=== In December 2012, [[NBCUniversal]] signed a [[brand licensing]] deal with the [[Hearst Corporation]], owner of ''[[Esquire (magazine)|Esquire]]'' magazine, to relaunch [[G4 (American TV network)|G4]] into '''Esquire Network''', which would air shows aimed at a [[metrosexual]] audience about travel, cooking, fashion and other male-targeted programming that is not sports related, including the addition of acquired and archived program content from the NBCUniversal library such as ''[[Party Down]]'', ''[[Parks and Recreation]]'' and week-delayed episodes of ''[[Late Night with Jimmy Fallon]]''.<ref name="esquire">{{cite web|url=https://www.hollywoodreporter.com/news/nbcuniversal-hearst-corp-close-deal-399481|title=NBCUniversal, Hearst Corp. Close Deal to Rebrand G4 as Esquire Channel|last=Rose|first=Lacey|work=The Hollywood Reporter|date=December 7, 2012|access-date=December 8, 2012}}</ref><ref name="network">{{cite web|url=http://www.g4tv.com/thefeed/blog/post/730099/g4-to-be-rebranded-as-the-esquire-network-on-april-22nd|title=G4 To Be Rebranded As The Esquire Network On April 22nd|author=G4 Staff|work=G4TV.com|date=February 11, 2013|access-date=February 12, 2013}}</ref><ref name="summer">{{cite web|url=https://deadline.com/2013/04/esquire-networks-launch-pushed-to-summer-474900/|title=Esquire Network's Launch Pushed To Summer|last=Andreeva|first=Nellie|website=Deadline Hollywood|date=April 15, 2013|access-date=April 15, 2013}}</ref> The rebranding was scheduled to take place on April 22, 2013,<ref name="network"/> but was moved to an unspecified date in the summer on April 15, 2013, as network general manager Adam Stotsky stated the rebranding was pushed back in order to have a broader slate of original series to launch than would have been available for the April launch. In May 2013, the launch date was pushed to September 23, 2013, with its first program being an 80th anniversary special on ''Esquire'' which was rebroadcast later in primetime.<ref name="september">{{cite web|url=http://tvbythenumbers.zap2it.com/2013/05/29/esquire-network-to-debut-september-23-primetime-kicks-off-with-special-celbrating-esquire-magazines-80th-anniversary/184996|archive-url=https://web.archive.org/web/20130615001101/http://tvbythenumbers.zap2it.com/2013/05/29/esquire-network-to-debut-september-23-primetime-kicks-off-with-special-celbrating-esquire-magazines-80th-anniversary/184996/|url-status=dead|archive-date=June 15, 2013|title=Esquire Network to Debut September 23; Primetime Kicks Off With Special Celebrating Esquire Magazine's 80th Anniversary|last=Bibel|first=Sara|work=TV by the Numbers|date=May 29, 2013|access-date=May 30, 2013}}</ref> On September 9, 2013, NBCUniversal announced that it would replace Style Network with Esquire Network, leaving G4 "as is for the foreseeable future, though it's highly unlikely the company will invest in more original programming" according to ''[[The Hollywood Reporter]]''.<ref name="switchup">{{cite web|url=https://www.hollywoodreporter.com/news/nbcu-switch-up-esquire-network-624127|title=NBCU Switch-Up: Esquire Network to Take Over Style, Not G4 (Exclusive)|last=Rose|first=Lacey|work=The Hollywood Reporter|date=September 9, 2013}}</ref> One of the factors was likely Style's distribution on DirecTV, giving Esquire more homes at launch with the Style channel slot than they would have had with G4 (G4 had earlier been dropped by DirecTV in 2010 due to the channel's low viewership and had never been able to come to terms on a new carriage agreement). This forced last-second changes to Esquire Network's planned schedule outside of primetime. Cable-edited reruns of ''[[Sex and the City]]'' (a series which took heavy criticism from ''Esquire'' magazine during its original run) remained on its schedule until December 2013 (when the rights were shifted to [[E!]]), with most of Style's series quietly shelved, or transferred to E!, [[Bravo (American TV network)|Bravo]] and [[Oxygen (TV channel)|Oxygen]].<ref name="switchup"/> International versions of Style Network continued to exist several years after, as the Esquire brand license was restricted solely to the United States. The original iteration of G4 ceased on December 31, 2014. The sudden change in networks surprised both viewers and providers, who had already shifted or expected the G4 channel space to a more appropriate place among other men's networks, and now had to deal with shifting Esquire's channel position away from women's networks, along with having to answer customer inquiries about the sudden demise of the Style Network and its programming. More privately, talent which had been brought on for Style programming, including the Mowry twins, reacted angrily to seeing their projects cancelled without notice or be shifted among other networks with different programming priorities, and NBCUniversal would have to deal with the repercussions of ending a network's life with only two weeks' notice.{{cite needed|date=February 2024}} Style made no mention of the oncoming rebranding until September 18, when a 60-second farewell clip was posted on its [[YouTube]] channel serving as a retrospective of the network's history and ending with a thanks to the channel's audience for their viewership. Other social media platforms for individual Style programs also began to mention the end of the network on that day.<ref>{{YouTube|yGEC0Ie2txQ|15 Years of Style}} (Uploaded September 18, 2013)</ref> The last program to air on Style on September 22, 2013, was an overnight repeat of the ''Tia & Tamera'' season finale episode "Twerkin' 9 to 5" (which became its de facto series finale as [[Tia Mowry|Tia]] and [[Tamera Mowry]] opted not to continue with the series) at 2 a.m. Eastern Time, with the nightly three-hour [[infomercial|paid programming]] block leading into the Esquire Network launch special after a 30-second abbreviated version of the Style farewell clip aired on the channel space. The changeover occurred on September 23, 2013, at 6 a.m. [[Eastern Time Zone|Eastern Time]].<ref name="Ratings In for Esquire Network Launch">{{cite web|url=http://www.wwd.com/media-news/fashion-memopad/petit-public-7327408?src=nl/mornReport/20131231|title=Ratings In for Esquire Network Launch|last=Steigrad|first=Alexandra|work=WWD|date=December 30, 2013|access-date=January 2, 2014}}</ref> ===2016โ2017 carriage decline=== Throughout 2015 and into 2016, the majority of the original programs produced for Esquire Network ended up being low-rated, with only the youth football reality series ''[[Friday Night Tykes]]'' and the network's [[Men in Blazers]]โproduced live broadcasts of [[Pamplona]]'s [[running of the bulls]] receiving any critical acclaim or notice.{{cite needed|date=September 2023}} The rest of its lineup was criticized{{by who|date=September 2023}} for depending on derivative and "copycat" formats of better programming, which was often found on other networks or produced for free consumption independently and uploaded to streaming video providers such as [[YouTube]] and [[Vimeo]]. After only several months, the network stopped airing repeats of ''Late Night with Jimmy Fallon'' after its February 2014 end, immediately upon his move to the higher-profile ''[[The Tonight Show Starring Jimmy Fallon|Tonight Show]]'', which NBC refused to dilute the value of with cable repeats. ''[[American Ninja Warrior]]'', which had started on G4, was expected to be a linchpin of Esquire Network's lineup, but with the delay of the network's launch to the fall of 2013, NBCUniversal did not want to wait to launch the season, and the program had success airing on NBC during the summer as repeats in previous seasons. The show's sixth season, which had been taped expecting to air as part of Esquire Network and visually featured its logo in prominent places, then moved to NBC for the 2014 summer season, and airing as a new season on the broadcast network, proved the show's worth with great ratings. NBCUniversal decided to move the series permanently to NBC, leaving Esquire Network with repeats rather than new episodes, and even before its launch, removing one of the network's G4-era critical series from being used to promote its other content. Though it did receive a spin-off as consolation, ''[[American Ninja Warrior: Ninja vs. Ninja|Team Ninja Warrior]]'', Esquire Network had no other compatible programming to promote it, and it never cracked the top 100 cable shows in any of its first season airings. It was moved to USA Network for its second season and beyond. Press attention for the network's programming soon was limited to the bookends of their premieres, then to their eventual notice of cancellation, including little to no promotion from ''Esquire'' magazine itself due to a lack of compatible promotion. The magazine, which under the brand licensing deal was expected to be used to source new series ideas or its writers participating in factual programming such as countdowns, was also severely underutilized, with most of the content developed for the network ending up being from traditional talent pipelines used by NBCUniversal, rather than the magazine itself. Due to these multiple issues, the network began to carry more repeats of existing library comedy and drama series (many of which were seen over-the-air for free on sister networks [[Cozi TV]], [[LX (TV network)|LXTV]], and NBC's streaming apps, along with other NBCU networks), which again brought the network towards the same issues befalling G4, [[Chiller (TV channel)|Chiller]], and [[Cloo]], where little original content being produced made it a network viewers and providers claimed provided little value for its monthly carriage fees. On October 1, 2016, [[Dish Network]] removed the channel from the lineup. As with their earlier dropping of [[Cloo]], the provider stated that most of the network's rerun-centric programming was duplicative of that available on other networks and streaming services. The only notice of the dropping was through the provider's monthly billing statement. [[AT&T]] then gave notice that Esquire Network would be dropped from [[U-verse]] and [[DirecTV]] on December 15, 2016, a move that cut the network's availability by 25% and removed almost all consumer-based satellite service availability outside of niche [[C band (IEEE)|C-Band]] consumers.<ref name="varietyatt">{{cite news |last=Holloway |first=Daniel |date=14 December 2016 |title=DirecTV Drops Esquire Network |url=https://variety.com/2016/tv/news/directv-dropping-esquire-1201942553/ |work=[[Variety (magazine)|Variety]] |access-date=15 December 2016}}</ref><ref>{{cite news |last=Littleton |first=Cynthia |date=18 August 2016 |title=Demise of Participant's Pivot Reflects Niche Cable's Diminished Fortunes |url=https://variety.com/2016/tv/news/demise-of-participants-pivot-reflects-niche-cables-diminished-fortunes-1201840225/ |work=[[Variety (magazine)|Variety]] |access-date=February 7, 2017}}</ref> [[Charter Communications]] through its [[Time Warner Cable]], [[Bright House Networks]] and [[Charter Spectrum|Spectrum]] subsidiaries removed the channel from their lineup nationwide on April 25, 2017 (the same day they removed [[Chiller (TV channel)|Chiller]] from their lineup, also nationwide), leaving [[Verizon FiOS]] and [[Google Fiber]] as a few of the last cable providers to carry Esquire Network until its demise; online access to the network's [[TV Everywhere]] live feed was maintained by Charter until the network's termination. ===End of operations=== On January 18, 2017, it was announced that the network would end all pay television distribution in the summer of 2017 and convert to an online-only model. The network went off the air on June 28 at noon Eastern time. The network programmed a final marathon of ''[[Friday Night Tykes]]'' that day, ending with the season one finale, "Finish What We Started".<ref>{{cite web|url=https://variety.com/2017/tv/news/esquire-network-1201962261/|title=NBCUniversal to Shut Down Esquire Network Cable Channel, Relaunch Brand as Digital Platform (EXCLUSIVE)|last=Holloway|first=Daniel|work=[[Variety (magazine)|Variety]]|date=January 18, 2017|access-date=January 18, 2017}}</ref><ref>{{cite web|url=https://www.yahoo.com/news/esquire-network-transition-cable-online-210735230.html|title=Esquire network will transition from cable to online channel|work=Yahoo News|date=January 18, 2017|access-date=January 18, 2017}}</ref> After the episode ended, a "thank you" slide was shown with the network's web address (which shortly thereafter was turned into a redirect to the main Esquire website).<ref>{{YouTube|Bf8qf9-XMTw|Esquire Network shutdown RIP! 1998โ2017}}</ref> No further comment was made in regards to the supposed online-only version of the network, and Esquire's "TV" section on their website now contains the general features and behind-the-scenes footage prevalent on most magazine sites. The network's final two projects, ''Edgehill'' (a [[true crime]] series about the [[Murder of Suzanne Jovin]]) and ''Borderland USA'' (a reality series about the [[BORTAC|U.S. Border Patrol Tactical Unit]]) were promised to air on the new digital version of the network, but have since been abandoned.<ref name=":0">{{cite news|url=https://deadline.com/2017/01/esquire-network-end-linear-digital-only-carriage-loss-1201889015/|title=Esquire To Shut Down As Linear Network & Become Digital-Only Brand Following Carriage Losses|last=Nellie|first=Andreeva|date=18 January 2017|website=[[Deadline Hollywood]]|access-date=7 June 2020}}</ref> By coincidence, [[G4 (Canadian TV channel)|G4's Canadian network]] outlived both its mother American network and the Esquire Network, ending operations on August 31, 2017, two months longer than Esquire. G4 would relaunch in the United States in a new hybrid cable-digital form on November 16, 2021, after a year of lead-up promotions and announcements, though it ended operations itself on November 18, 2022.<ref>{{Cite web |last=Bankhurst |first=Adam |date=2022-10-16 |title=G4 Is Being Shut Down Less Than a Year After It Launched |url=https://www.ign.com/articles/g4-is-being-shut-down-less-than-a-year-after-it-launched |access-date=2022-10-17 |website=IGN |language=en}}</ref> Hearst has since re-established ''Esquire''-branded programming through the stations of [[Hearst Television]] and its streaming network Very Local beginning in 2021, with ''In Transit'', a tourism travelogue series hosted by [[David Holmes (actor)|Dave Holmes]].<ref>{{cite news|url=https://www.nexttv.com/news/esquires-in-transit-season-three-on-hearst-tvs-very-local-june-21|title=Esquire's 'In Transit' Season 3 Starts on Hearst TV's Very Local June 21|last=Malone|first=Michael|date=14 June 2023|work=[[Broadcasting & Cable]]|access-date=14 June 2023}}</ref>
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