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== Firms == For any firm, Global expansion strategies may include: * Franchising, * [[Turnkey|Turn Key Project]], * Export, * Joint Venture, * Licensing, * Creating an owned subsidiary, * Acquisition, * Merger, etc. Exporting is mostly a strategy used by product based companies. Many [[manufacturing]] firms begin their global expansion as exporters and only later switch to another mode for serving a foreign market.<ref name="washington">{{cite book|last1=Washington|first1=Charles W. L. Hill, University of|title=International business : competing in the global. Most developing economies now focus on exportation.marketplace|date=2015|isbn=978-0-07-811277-5|page=454|publisher=McGraw-Hill Education |edition=Tenth}}</ref>
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