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Findability
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==Introduction== Findability is similar to [[discoverability]], which is defined as the ability of something, especially a piece of content or information, to be found. It is different from web search in that the word ''find'' refers to locating something in a known space while 'search' is in an unknown space or not in an expected location.<ref name="every-page" /> Mark Baker, the author of ''Every Page is Page One'',<ref name="every-page">{{Cite book|title = Every Page is Page One|last = Baker|first = Mark|publisher = XML Press|year = 2013|isbn = 978-1937434281}}</ref> mentions that findability "is a content problem, not a search problem".<ref>{{cite web|last1=Baker|first1=Mark|title=Findability is a Content Problem, not a Search Problem|url=http://everypageispageone.com/2013/05/28/findability-is-a-content-problem-not-a-search-problem/|website=Every Page is Page One|date=28 May 2013|access-date=2015-04-25}}</ref> Even when the right content is present, users often find themselves deep within the content of a website but not in the right place. He further adds that findability is intractable, perfect findability is unattainable, but we need to focus on reducing the effort for finding that a user would have to do for themselves. Findability can be divided into external findability and on-site findability, based on where the customers need to find the information.
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