Editing Full Service Network (section)

== Concept ==
[[Time Warner]]'s Full Service Network was described as "the first in the world to integrate emerging cable, computer, and telephone technologies over a fiber-optic and coaxial cable network."<ref>{{cite web |title=''Full Service Network and The Orlando Sentinel add interactive dining guide to GOtv'' |url=http://www.thefreelibrary.com/Full+Service+Network+and+The+Orlando+Sentinel+add+interactive+dining...-a018299720 |publisher=Business Wire (The Free Library)}}</ref> This meant that the service offered traditional cable, interactive television, telephone services, and high-speed PC access to on-line services.

Regardless of its first-time advantages, the FSN was not television's first attempt at [[interactivity]], nor was it Time Warner Cable's first attempt. Previous efforts included 1977's [[QUBE]], a service offered by Warner-Amex (a joint venture between Warner Cable and [[American Express]]) initially in [[Columbus, OH]], then expanding into cities such as [[Dallas]], and [[Pittsburgh]];<ref>{{cite book |last=Grant |first=A. |url=https://archive.org/details/communicationtec0000unse/page/130 |title=Communication Technology Update and Fundamentals |author2=Meadows, I. |publisher=Focal Press |year=2008 |isbn=978-0-240-81062-1 |location= |pages=[https://archive.org/details/communicationtec0000unse/page/130 130] |doi= |oclc=32308337 |id= |url-access=registration |authorlink=}}</ref> as well as the 1950s children television show ''[[Winky Dink and You]]'', which prompted interactivity through the use of plastics 'Magic Screens' that parents would place on the actual television display so kids could draw on them.

However, the FSN's service was very similar to 2008 interactive services. Users would be plugged into the network using [[set top boxes]] and selecting the offerings of their choice using just the remote control. The drawback: the cost of set top-boxes was extremely high in the 1990s (over $1000.)<ref>{{cite web |title=''Time Warner's 'Time Machine' for Futuristic Video'' |url=http://www.networkcomputing.com/616/616tw.html |url-status=dead |archiveurl=https://web.archive.org/web/20030329164011/http://www.networkcomputing.com/616/616tw.html |archivedate=March 29, 2003 |publisher=Network Computing |df=mdy-all}}</ref>

According to Gerald M. Levin, chairman and [[CEO]] of [[Time Warner]] at the time, the FSN was part of the company's strategy for driving the growth of its copyright businesses:<ref name="abc">{{cite web |title=''Time Warner introduces world's first full service network in Orlando'' |url=http://www.allbusiness.com/media-telecommunications/telecommunications/7087127-1.html |publisher=Business Wire (AllBusiness.com)}}</ref>

{{blockquote|We are the largest creator and distributor of copyrights in the world, and as the first to deploy the FSN – an entirely new distribution channel – we can now accurately assess the potential for such on-demand programming as movies, sports, news, advertising, shopping, education, games, music and more. This knowledge, and having it before anyone else, will give us a competitive advantage

... Over the long term, the FSN opens a whole new world of distribution opportunities for every division of Time Warner. It will challenge us to do more of what we do best: create the most innovative information and entertainment content anywhere in the world.<ref name=abc />}}