Editing Generic brand (section)

== Characteristics ==
Generics may be manufactured by less prominent companies or manufactured on the same [[production line]] as branded products. Generic brand products may be of similar quality as a branded product, and are commonly made from the standard ingredients used for branded products.

Without the costs of marketing individual products, generic brands are priced lower than branded products. They are preferred by customers for whom price or value-for-money is the priority.<ref>{{cite magazine |last1=Tuttle |first1=Brad |title=Brand Names Just Don't Mean as Much Anymore |url=https://business.time.com/2012/11/01/brand-names-just-dont-mean-as-much-anymore/ |magazine=Time |date=November 2012}}</ref> They are generally more popular in recessionary times, when consumers' purchasing power is lower, putting them on the lookout for value-for-money products; they experienced a period of popularity in the United States in the late 1970s and early 1980s, during a period of high [[Inflation|price inflation]].

Consumer perceptions about generic brands differ widely. A generic brand skin care product may have a consumer unsure about its "health and safety" quotient. This implies that there are certain product categories more aligned to generic brands. Examples include over-the-counter medications, cereal and gasoline among others.

The German discount supermarket [[Aldi]] is known for their own brand goods and absence of branded goods with minor exceptions. 

There has been a growth in demand for generic brand goods since the late-2000s, and the stigma of the absence of a brand name is declining with time; as food inflation reaches new highs in 2022, and sales of branded food products decline.