Editing Global strategy (section)

==Description==
A sound global strategy should address these questions: what must be (versus what is) the extent of market presence in the world's major markets? How to build the necessary global presence? What must be AND (versus what is) the optimal locations around the world for the various value chain activities? How to run global presence into a global competitive advantage? The “International” classification of a global business strategy is employed by companies who may sell in foreign markets, but their primary focus is on their home market. These companies may include international strategies in their business model to increase sales, but they know that their main target consumer is local.<ref>Vijay Govindarajan and Anil K. Gupta 'The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage' Jossey-Bass. (2008). p. 20-21</ref>