Editing Google AdSense (section)

==Overview==
{{More citations needed section|date=September 2010}}

Google uses its technology to serve [[advertisements]] based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enroll through Google [[AdWords|Ads]]. AdSense has become one of the most popular programs specializing in creating and placing banner and responsive ads on websites and blogs. Responsive ads<ref>{{Cite web|url=https://support.google.com/adsense/answer/9183362?hl=en|title=About the responsive behavior of display ad units - AdSense Help|website=support.google.com}}</ref> adjust themselves based upon user's device size. These advertisements are less intrusive and the content of the advertisements is often relevant to the website. Many websites use AdSense to make revenue from their web content (website, online videos, online audio content, etc.), and it is the most popular advertising network.<ref>{{cite news|url=http://w3techs.com/technologies/overview/advertising/all|title=Usage of advertising networks for websites|publisher=W3Techs|date=2012-08-25}}</ref> AdSense has proved particularly useful for generating advertising revenue for small websites that do not have sufficient resources or other major sources of revenue. To display contextually relevant advertisements on a website, webmasters place a brief JavaScript code on the website's pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website. Google has removed the policy of limiting AdSense ads to three ads per page. Now, AdSense publishers can place several AdSense ads on a page given there is sufficient content on a webpage. According to Google guidelines on ensuring proper ad placement,<ref>{{Cite web|url=https://support.google.com/adsense/answer/1346295|title=Ad placement policies - AdSense Help|website=support.google.com}}</ref> advertising and promotional material should not exceed page content.

Some webmasters put significant effort into maximizing their AdSense income. They do this mainly by following<ref>{{Cite web|date=2017-04-18|title=AdSense best practice: Set yourself up for success|url=https://blog.google/products/adsense/adsense-best-practice-set-yourself-up-for-success/|access-date=2020-06-10|website=Google|language=en}}</ref> best practices:
# They produce good quality content that attracts and engages users and provides a good user experience.
# They follow webmaster guidelines.
# They avoid flooding their website with advertisements.
# They do not try methods that encourage users to click ads. Google prohibits webmasters from using phrases like "Click on my AdSense ads" to increase click rates. The phrases accepted are "Sponsored Links" and "Advertisements".
# They do not link or redirect to websites with a poor reputation.

The source of all AdSense income is the Ads program, which in turn has a complex pricing model based on a [[Vickrey auction|Vickrey]] second price auction. AdSense requires an advertiser to submit a sealed bid (i.e., a bid not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid. Google currently shares 68% of revenue generated by AdSense with content network partners, and 51% of revenue generated by AdSense with AdSense for Search partners.<ref name="10QJul10">{{cite web | url=http://investor.google.com/documents/20100630_google_10Q.html | title=Google Form 10-Q, Q2 2010 | date=2010-07-15 | access-date=2010-09-08| archive-url= https://web.archive.org/web/20100930125519/http://investor.google.com/documents/20100630_google_10Q.html| archive-date= 30 September 2010 | url-status= live}}</ref> On June 18, 2015, Google announced rebranding of AdSense with a new logo.<ref name="Adsense Logo rebranded">[http://previewtech.net/google-adsense-rebrands-with-new-logo/ Adsense rebrands with new logo], ''Preview Tech'', June 19, 2015.</ref>
[[File:Adsense rebranded with a new logo.png|thumb|right|AdSense logo from 2015 to 2018]]