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Hamburger Helper
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==History== The packaged pasta brand "Hamburger Helper" was introduced by [[General Mills]] in 1971<ref>{{cite book |title=The Catering Industry Employee: Official Journal of the Hotel and Restaurant Employees' International Alliance and Bartenders' International League of America |year= 1973 |publisher=The Alliance |volume=82 & 83 | page=7 | url= https://books.google.com/books?id=1aqcAAAAMAAJ&q=hamburger+helper |access-date=25 January 2014}}</ref><ref name="startribune">{{cite web|first=Mike |last=Hughlett |url=http://www.startribune.com/business/214422161.html |title=General Mills relaunches Hamburge r Helper |work=[[Star Tribune]] |date=2013-07-06 |access-date=2014-04-10}}</ref><ref name="digiday">{{cite magazine|first=Saya |last=Weissman |url=http://digiday.com/brands/hamburger-helper-twitter/ |title=Hamburger Helper Is Awesome at Twitter. Really. |magazine=[[Digiday]] |date=2013-11-23 |access-date=2014-04-10}}</ref> in response to a meat shortage and rising meat prices.<ref>{{cite journal |last1=Ashman |first1=Hollis |last2=Beckley |first2=Jacqueline |title=Product Spotlight: Hamburger Helper -- Instantly and For One |journal=Food Processing |date=4 January 2007 |url=https://www.foodprocessing.com/articles/2007/003/ |access-date=28 June 2020}}</ref> In 2005, [[Food Network]] rated it third on its list of "Top Five Fad Foods of 1970". In 2013, the company shortened the brand's name to just "Helper".<ref>{{Cite web|url=http://www.startribune.com/general-mills-relaunches-hamburger-helper/214422161/|title=General Mills relaunches Hamburger Helper|website=Star Tribune|date=7 July 2013 |access-date=2016-03-09}}</ref> The Hamburger Helper [[mascot]] is "the Helping Hand" or "Lefty"βa four-fingered, left-hand white glove with a face on the palm and a red spherical nose. It often appears in the product's television commercials and on packages.<ref name="startribune" /><ref name="digiday" /><ref name="businessweek">{{cite magazine|url=http://www.businessweek.com/articles/2013-07-09/in-redesign-hamburger-helper-drops-the-hamburger|archive-url=https://web.archive.org/web/20130709171943/http://www.businessweek.com/articles/2013-07-09/in-redesign-hamburger-helper-drops-the-hamburger|url-status=dead|archive-date=July 9, 2013|title=In Redesign, Hamburger Helper Drops the Hamburger|last=Wong|first=Venessa|date=2013-07-09|magazine=[[Bloomberg Businessweek]]|access-date=2014-04-10}}</ref> In May 2022, [[General Mills]] announced an agreement to sell the brand to Eagle Foods for approximately $610 million.<ref>{{Cite news|url=https://investors.generalmills.com/press-releases/press-release-details/2022/General-Mills-Announces-Agreement-to-Sell-Helper-and-Suddenly-Salad-Businesses-to-Eagle-Family-Foods-Group/default.aspx/|title=General Mills Announces Agreement to Sell Helper and Suddenly Salad Businesses to Eagle Family Foods Group|work=General Mills|access-date=2022-12-30|language=en-US|archive-date=2022-11-29|archive-url=https://web.archive.org/web/20221129093842/https://investors.generalmills.com/press-releases/press-release-details/2022/General-Mills-Announces-Agreement-to-Sell-Helper-and-Suddenly-Salad-Businesses-to-Eagle-Family-Foods-Group/default.aspx|url-status=dead}}</ref> On July 5, 2022 the sale was completed.<ref>{{Cite news|url=https://www.prnewswire.com/news-releases/eagle-foods-completes-acquisition-of-two-iconic-brands-from-general-mills-301580773.html/|title=Eagle Foods Completes Acquisition of Two Iconic Brands from General Mills|work=PR Newswire|access-date=2022-12-23|language=en-US}}</ref>
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