Editing Hitachi (section)

== Overview ==
[[File:Namihei Odaira Portrait c1910.png|left|thumb|[[Namihei Odaira]], the founder of Hitachi]]
Hitachi's mission is to 'contribute to society through the development of superior, original technology and products'.<ref>{{Cite web |title=About Hitachi Group Identity : Hitachi Global |url=https://www.hitachi.com/corporate/about/identity/details.html#:~:text=The%20Hitachi%20Group%20aims%20to%20help%20create%20a%20society%20that,by%20%22Inspiring%20the%20World%22. |access-date=2023-11-24 |website=www.hitachi.com}}</ref> All 12 CEOs the company has had, including founder Odaira, have engineering backgrounds, with eight of them, including Odaira, being alumni of the [[University of Tokyo]]'s Faculty of Engineering.<ref>{{Cite web |last=日経ビジネス電子版 |title=日本製鉄を率いる"異例"の社長、相次ぎ揺らぐ「東大閥」 |url=https://business.nikkei.com/atcl/NBD/19/depth/00009/ |access-date=2023-11-24 |website=日経ビジネス電子版 |date=16 January 2019 |language=ja}}</ref>

Historically a large conglomerate active in various fields, including [[electric generator]]s, [[consumer electronics]], [[train]]s, [[Semiconductor|semiconductors]], [[computer]]s, and [[nuclear reactor]]s, Hitachi recorded a record loss of 787.3 billion yen in the aftermath of the [[2008 financial crisis]]. The company sold numerous unprofitable operations and ventured into new areas such as digital systems and renewable energy. As a result of these moves, Hitachi returned to profitability by March 2011.<ref>{{Cite web |title=Story：Hitachi Origin Story：日立 |url=https://www.hitachi.co.jp/about/origin/story.html?e=2008 |access-date=2023-11-24 |website=www.hitachi.co.jp}}</ref>

Today, Hitachi's corporate activities are organised into three large sections: Digital Systems and Services, Green Energy and Mobility, and Connective Industries.<ref>{{Cite web |title=Products & Solutions : Hitachi Global |url=https://www-hitachi-com.itdweb.ext.hitachi.co.jp/businesses/index.html |access-date=2025-02-10 |website=www-hitachi-com.itdweb.ext.hitachi.co.jp}}</ref>

=== Logos and symbols ===
[[File:Hitachi Logo with symbol.svg|thumb|1968–1992 Hitachi logo with the corporate symbol on the left|alt=Former Hitachi logo (1968–1992).|left]]
[[File:Hitachi's tree (cropped).jpg|left|thumb|The Hitachi Tree at [[Moanalua Gardens]]]]
Hitachi has been using a monogram of the two Kanji characters that make up the word 'Hitachi' (日立) as its [[Mon (emblem)|corporate symbol (''monshō'')]]. Conceived by Namihei Odaira,<ref>{{Cite web |title=日立 - デジタル事業さんの投稿 |trans-title=Hitachi Digital's post |url=https://www.facebook.com/hitachi.it/posts/%E4%BA%80%E3%81%AE%E7%94%B2%E3%83%9E%E3%83%BC%E3%82%AF%E3%81%A8%E3%81%84%E3%81%88%E3%81%B0%E6%97%A5%E7%AB%8B%E3%83%9E%E3%83%BC%E3%82%AF%E4%BB%8A%E3%81%A7%E3%82%82%E5%81%A5%E5%9C%A8%E3%81%A7%E3%81%99%E5%89%B5%E6%A5%AD%E8%80%85%E5%B0%8F%E5%B9%B3-%E6%B5%AA%E5%B9%B3%E3%81%8C%E7%AB%8B%E6%B4%BE%E3%81%AA%E8%A3%BD%E5%93%81%E3%82%92%E4%BD%9C%E3%81%A3%E3%81%A6%E4%BA%BA%E3%80%85%E3%81%AE%E4%BF%A1%E7%94%A8%E3%82%92%E5%BE%97%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AB%E3%81%AF%E7%8B%AC%E8%87%AA%E3%81%AE%E3%83%9E%E3%83%BC%E3%82%AF%E3%81%8C%E5%BF%85%E8%A6%81%E3%81%A8%E8%80%83%E3%81%88%E4%BC%9A%E7%A4%BE%E8%A8%AD%E7%AB%8B%E5%89%8D%E3%81%8B%E3%82%89%E6%A4%9C%E8%A8%8E%E3%81%97%E3%81%A6%E3%81%84%E3%81%9F%E6%97%A5%E7%AB%8B%E3%83%9E/1039574289437492/?locale=ja_JP |archive-url=https://web.archive.org/web/20240624233605/https://www.facebook.com/hitachi.it/posts/%E4%BA%80%E3%81%AE%E7%94%B2%E3%83%9E%E3%83%BC%E3%82%AF%E3%81%A8%E3%81%84%E3%81%88%E3%81%B0%E6%97%A5%E7%AB%8B%E3%83%9E%E3%83%BC%E3%82%AF%E4%BB%8A%E3%81%A7%E3%82%82%E5%81%A5%E5%9C%A8%E3%81%A7%E3%81%99%E5%89%B5%E6%A5%AD%E8%80%85%E5%B0%8F%E5%B9%B3-%E6%B5%AA%E5%B9%B3%E3%81%8C%E7%AB%8B%E6%B4%BE%E3%81%AA%E8%A3%BD%E5%93%81%E3%82%92%E4%BD%9C%E3%81%A3%E3%81%A6%E4%BA%BA%E3%80%85%E3%81%AE%E4%BF%A1%E7%94%A8%E3%82%92%E5%BE%97%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AB%E3%81%AF%E7%8B%AC%E8%87%AA%E3%81%AE%E3%83%9E%E3%83%BC%E3%82%AF%E3%81%8C%E5%BF%85%E8%A6%81%E3%81%A8%E8%80%83%E3%81%88%E4%BC%9A%E7%A4%BE%E8%A8%AD%E7%AB%8B%E5%89%8D%E3%81%8B%E3%82%89%E6%A4%9C%E8%A8%8E%E3%81%97%E3%81%A6%E3%81%84%E3%81%9F%E6%97%A5%E7%AB%8B%E3%83%9E/1039574289437492/?locale=ja_JP |archive-date=2024-06-24 |access-date=2025-01-29 |website=www.facebook.com |language=ja |url-status=live }}</ref> this symbol appeared on most of Hitachi's products until 1991. In 2000, Hitachi adopted the [[advertising slogan]] 'Inspire the Next',<ref>{{Cite web |title=HITACHI [Inspire the Next] |url=https://www.hitachi.com/ad-e/ |access-date=2025-01-29 |website=www.hitachi.com}}</ref> and the corporate logo was gradually phased out as this statement was incorporated into the branding. However, the symbol is still used to represent the company rather than its products or services, such as in the favicon of its official website.<ref>{{Cite web |title=Hitachi Global |url=https://www.hitachi.com/ |access-date=2025-01-29 |website=www.hitachi.com}}</ref>

Since 1975, Hitachi has been using images of a 130-year-old ''[[Samanea saman]]'' tree, known as the Hitachi Tree (''hitachi no ki''), located at [[Moanalua Gardens]], Hawaii, in most of its television commercials as a symbol of the conglomerate. The advert song introduced alongside the tree is also called ''Hitachi no Ki'', or ''Konoki Nanno Ki'' ({{lit|What tree is this?}}), after the song's opening lyrics. Three other trees have briefly represented the company, but since 1984, the current tree has been designated as the Hitachi Tree.<ref>{{Cite web |title=歴代の日立の樹：日立の樹オンライン |url=https://www.hitachinoki.net/profile/history.html |access-date=2025-01-29 |website=www.hitachinoki.net}}</ref> In 2016, it was reported that the company spends around 50 million yen annually on its maintenance.<ref>{{Cite web |date=2016-11-08 |title=「この木なんの木」維持費は年間5000万円 「ふしぎ発見！」草野氏が明かす |url=https://www.j-cast.com/2016/11/08282766.html?p=all |access-date=2025-01-29 |website=J-CAST ニュース |language=ja}}</ref>