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==History== Steve Jobs saw the opportunity to open a digital marketplace for music due to the rising popularity of easily downloadable tracks.<ref>{{cite magazine |first=Steve |last=Knopper |title=iTunes' 10th Anniversary: How Steve Jobs Turned the Industry Upside Down |url=https://www.rollingstone.com/music/news/itunes-10th-anniversary-how-steve-jobs-turned-the-industry-upside-down-20130426 |magazine=[[Rolling Stone]] |publisher=Wenner Media |date=April 26, 2013 |access-date=July 10, 2017}}</ref><ref>{{cite web |first=Lucy |last=England |title=Apple has a playbook for killing free music, and it was written by Steve Jobs |url=http://www.businessinsider.com/how-steve-jobs-killed-free-music-2015-5 |website=[[Business Insider]] |publisher=[[Axel Springer SE]] |date=May 8, 2015 |access-date=July 10, 2017}}</ref><ref>{{cite web|url=http://www.technologizer.com/2011/12/07/steve-jobs-on-the-itunes-music-store-the-unpublished-interview/|title=Steve Jobs on the iTunes Music Store: The Unpublished Interview|last=Locke|first=Laura|date=December 7, 2011|website=Technologizer|access-date=July 10, 2017}}</ref><ref>{{cite web|url=https://www.engadget.com/2013/04/29/the-itunes-influence-part-one/|title=The iTunes influence, part one: How Apple changed the face of the music marketplace|last=Hill|first=Brad|date=April 29, 2013|website=[[Engadget]]|publisher=[[AOL]]|access-date=July 10, 2017}}</ref> In 2002, Jobs made an agreement with the five major [[record label]]s to offer their content through iTunes.<ref>{{cite journal |first=Brian X. |last=Chen |title=April 28, 2003: Apple opens iTunes Store |url=https://www.wired.com/2010/04/0428itunes-music-store-opens/ |journal=[[Wired (website)|Wired]] |publisher=[[CondΓ© Nast]] |date=April 28, 2010 |access-date=July 10, 2017}}</ref> The iTunes Music Store (later iTunes Store) was introduced by Jobs at a special Apple music event in April 2003.<ref>{{cite web |first=Kirk |last=McElhearn |title=15 years of iTunes: A look at Apple's media app and its influence on an industry |url=http://www.macworld.com/article/3019878/software/15-years-of-itunes-a-look-at-apples-media-app-and-its-influence-on-an-industry.html |website=[[Macworld]] |publisher=[[International Data Group]] |date=January 9, 2016 |access-date=July 10, 2017}}</ref><ref>{{cite web |first=Luke |last=Dormehl |title=Apple introduced iTunes Store 13 years ago today |url=https://www.cultofmac.com/425543/apple-introduced-itunes-store-13-years-ago-today/ |website=Cult of Mac |date=April 28, 2016 |access-date=July 10, 2017}}</ref> Music could be purchased in the [[iTunes]] application, and purchases were playable in iTunes or on the [[iPod]]. The store was initially available to [[Mac (computer)|Mac]] computers,<ref>{{cite web |title=Apple Launches the iTunes Music Store |url=https://www.apple.com/newsroom/2003/04/28Apple-Launches-the-iTunes-Music-Store/ |website=Apple Newsroom |publisher=[[Apple Inc.]] |date=April 28, 2003 |access-date=July 10, 2017}}</ref> and was later expanded to [[Microsoft Windows]] in October 2003 when iTunes for Windows was launched.<ref>{{cite web |title=Apple Launches iTunes for Windows |url=https://www.apple.com/newsroom/2003/10/16Apple-Launches-iTunes-for-Windows/ |website=Apple Newsroom |publisher=[[Apple Inc.]] |date=October 16, 2003 |access-date=July 11, 2017}}</ref> In April 2008, the iTunes Store was the largest music vendor in the United States,<ref name="iTunesTopRetailer">{{cite press release|url=https://www.apple.com/newsroom/2008/04/03iTunes-Store-Top-Music-Retailer-in-the-US/|title=iTunes Store Top Music Retailer in the US|date=April 3, 2008|publisher=[[Apple Inc.]]|access-date=October 3, 2023}}</ref> and in February 2010, it was the largest music vendor in the world.<ref name="WorldDomination">{{cite press release|url=https://www.apple.com/newsroom/2010/02/25iTunes-Store-Tops-10-Billion-Songs-Sold/|title=iTunes Store Tops 10 Billion Songs Sold|date=February 25, 2010|publisher=[[Apple Inc.]]|access-date=October 3, 2023}}</ref> The iTunes Store's revenues in the first quarter of 2011 totaled nearly US$1.4 billion.<ref>{{cite web|url=http://www.appleinsider.com/articles/11/04/21/itunes_store_quietly_generates_record_revenues_of_1_4_billion.html|title=iTunes Store quietly generates record revenues of $1.4 billion|author=Daniel Eran Dilger|date=April 21, 2011|work=Apple Insider|publisher=AppleInsider|access-date=April 18, 2013}}</ref> By May 28, 2014, the store had sold 35 billion songs worldwide.<ref name="macdailynews.com">{{cite web|url=http://macdailynews.com/2014/05/29/apples-itunes-store-passes-35-billion-songs-sold-milestone-itunes-radio-now-has-40-million-listeners/|title=Apple's iTunes Store passes 35 billion songs sold milestone, iTunes Radio now has 40 million listeners β MacDailyNews β Welcome Home|access-date=December 30, 2016|date=May 29, 2014}}</ref> In 2016, it was reported that music streaming services had overtaken digital downloads in sales.<ref>{{Cite news|url=https://www.bloomberg.com/news/articles/2016-03-22/apple-s-itunes-overtaken-by-streaming-music-services-in-sales|title=Apple's ITunes Overtaken by Streaming Music Services in Sales|work=Bloomberg.com|access-date=2018-07-24|language=en}}</ref> It was reported that iTunes-style digital download sales had dropped 24% as streaming continued to increase.<ref>{{Cite news|url=https://www.recode.net/2017/9/20/16339484/music-streaming-riaa-spotify-apple-music-youtube-2017-revenue-subscription|title=The music business is growing again β really growing β and it's because of streaming|work=Recode|access-date=2018-07-24}}</ref> In April 2018, the iTunes app was added to the Microsoft Windows 10 app store.<ref>{{Cite web|url=https://www.theverge.com/2018/4/26/17287260/itunes-windows-10-microsoft-store-download|title=iTunes is now available in the Microsoft Store for Windows 10|last=Warren|first=Tom|date=2018-04-26|website=The Verge|access-date=2019-01-30}}</ref> Beginning in the spring of 2019, the iTunes app became available on Samsung Smart TVs.<ref>{{Cite web|url=https://www.cnn.com/2019/01/07/tech/apple-itunes-samsung-tvs/index.html|title=Apple brings iTunes to Samsung TVs as it seeks new revenue|author=Heather Kelly|website=CNN|date=January 7, 2019|access-date=2019-01-30}}</ref> In October 2019, with the release of [[macOS Catalina]], iTunes was split into separate [[Music (software)|Music]], [[Apple TV (software)|TV]], and [[Podcasts (software)|Podcasts]] apps. Apple's storefront for movies and television shows moved inside the TV app. Any music in users' iTunes library would transfer to the Music app, which would still offer access to the iTunes Store.<ref>{{Cite web|url=https://www.hollywoodreporter.com/news/apple-end-itunes-1215257|title=Apple to Replace iTunes With 3 Media Apps|website=The Hollywood Reporter|date=June 3, 2019|language=en|access-date=2020-01-16}}</ref><ref>{{Cite web|url=https://www.independent.co.uk/life-style/gadgets-and-tech/news/itunes-shutting-down-music-apple-what-happens-download-backup-a8943306.html|title=What happens to your music and movie downloads now iTunes is dead|date=2019-06-04|website=The Independent|language=en|access-date=2020-01-16}}</ref>
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