Editing Information good (section)

== Common Trading Models ==
There are two common trading methods in information goods trading. Leasing model and selling model. Providers of information goods and services are increasingly adopting leasing models.

Leasing model: The user does not own it permanently but leases the information good or service from the provider and pays a fixed fee on a regular basis.<ref>{{Cite journal |last=Dou |first=Y. |last2=Hu |first2=Y. J. |last3=Wu |first3=D. J. |year=2017 |title=Selling or Leasing? Pricing Information Goods with Depreciation of Consumer Valuation |journal=Information Systems Research |volume=28. no. 3 |pages=585–602}}</ref> For example, mobile music applications. Consumers pay monthly for listening rights to all songs on the platform.

Selling model: After prepaid, consumers can use it unlimited times.<ref>{{Cite journal |last=Balasubramanian |first=S. |last2=Bhattacharya |first2=S. |last3=Krishnan |first3=V. V. |year=2015 |title=Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms |journal=Marketing Science |volume=34. no. 2 |pages=218–234}}</ref> For example, games from game companies. Consumers can play the game regardless of the time and number of times after purchasing a game disc or network license.