Editing International Data Group (section)

==History==
International Data Group was initially founded as International Data Corporation (IDC) in 1964 by [[Patrick Joseph McGovern]], shortly after he had graduated from the [[Massachusetts Institute of Technology]] (MIT). Based in Massachusetts, the company produced a computer installation database, and published a newsletter, "EDP Industry and Market Report" (modeled on "ADP Newsletter", which was published by the Diebold Group). Companies such as [[RCA]], [[Univac]], [[Xerox]], and [[Burroughs Corporation|Burroughs]] paid IDC for use of the data base. During this time, McGovern continued to work as a writer for "Computers and Automation" magazine, the first computer magazine, published by [[Edmund Berkeley]].{{Citation needed|date=March 2023}}

=== Publisher history ===
By IDG's third year, McGovern was considering liquidating the company when he hit on the idea of launching ''[[Computerworld]]'' in 1967,<ref>{{Cite web |last=chcom |date=2013-09-27 |title=International Data Group |url=https://www.companieshistory.com/international-data-group/ |access-date=2022-10-27 |website=CompaniesHistory.com – The largest companies and brands in the world |language=en-US}}</ref> which was a continuation of the monthly newsletter, published weekly instead of monthly, in a different format, with advertising, and which would become a cornerstone of IDG's subsequent publishing arm.<ref name="Fund">{{Cite web |year=1999 |title=International Data Group, Inc. History |url=http://www.fundinguniverse.com/company-histories/international-data-group-inc-history/ |access-date=21 April 2014 |website=Funding Universe }}</ref> <!-- McGovern DID NOT found ''[[PC World]]''.{{Citation needed|date=March 2023}} -->

In 1969, IDG made its first overseas expansion when it opened IDC UK and launched its first European publication. In 1974, the company launched its first international publication, ''[[:de:Computerwoche|Computerwoche]]'', in Germany, its first fully translated publication. International publications in Japan, China, the then Soviet Union, Vietnam, and other countries would follow throughout the 1990s.<ref>{{Cite web |last=chcom |date=2013-09-27 |title=International Data Group |url=https://www.companieshistory.com/international-data-group/ |access-date=2022-11-09 |website=CompaniesHistory.com – The largest companies and brands in the world |language=en-US}}</ref>

In 1984, the company launched ''[[Macworld|MacWorld]]'' in the same week that the Macintosh computer was debuted, and featured Steve Jobs on its cover. In the 1991, IDG Books launched its ''[[For Dummies]]'' series with ''DOS For Dummies'',<ref>{{Cite web |date=2011-06-29 |title=The For Dummies Success Story – For Dummies |url=http://www.dummies.com/Section/The-For-Dummies-Success-Story.id-323929.html |url-status=dead |archive-url=https://web.archive.org/web/20110629022504/http://www.dummies.com/Section/The-For-Dummies-Success-Story.id-323929.html |archive-date=2011-06-29 |access-date=2022-12-02 }}</ref> and published many instructional/reference books under the series until Hungry Minds (the new name for IDG Books) was acquired by [[Wiley (publisher)|John Wiley & Sons, Inc]]. in 2001.<ref>{{Cite web |title=Wiley: John Wiley & Sons, Inc. to Complete Acquisition of Hungry Minds, Inc. |url=http://www.wiley.com/WileyCDA/PressRelease/pressReleaseId-48771.html |access-date=2022-12-02 |website=wiley.com}}</ref>

In 2007, IDG ceased print publication of [[InfoWorld|InfoWorld U.S.]] and made the content available online only, signaling the company's transition to a web-centric model for publication.<ref>{{Cite web |last=chcom |date=2013-09-27 |title=International Data Group |url=https://www.companieshistory.com/international-data-group/ |access-date=2022-12-02 |website=CompaniesHistory.com – The largest companies and brands in the world |language=en-US}}</ref>

=== Events, Research & Technology Marketing ===
Throughout the 1970s and 1980s, IDG would break into the events and research spaces. In the early 1970s, it launched its ''Computer Caravan'' trade show in the US, reaching nine US cities in 11 weeks.<ref name=":0">{{Cite web |title=V4_IDG.com History Video 2021 |url=https://play.vidyard.com/BWyhxgvNWPefXmvuN6ew8Z.html? |access-date=2023-01-18 |website=play.vidyard.com}}</ref> By 1972, the ''Computer Caravan'' had a European presence as well.<ref>{{Cite book |last=Enterprise |first=I. D. G. |url=https://books.google.com/books?id=-6853EfT8IoC&q=Computer+Caravan |title=Computerworld |date=1972-09-13 |publisher=IDG Enterprise |language=en}}</ref>

In the 1980s, IDG launched ''IDC Predictions'' via its subsidiary IDC, which would come to represent the company's technology research and analyst arm.<ref name=":0" /> The company still maintains an ''IDC Predictions'' team of analysts today that publish regular findings on the state of the worldwide technology industry.<ref>{{Cite web |title=IDC Predictions |url=https://www.idc.com/getdoc.jsp?containerId=TEA003093 |access-date=2023-01-18 |website=IDC: The premier global market intelligence company}}</ref>

In 1991, the first IDG DEMO Conference was held in La Quinta, CA as a live forum where companies could debut their latest technology live on stage in front of crowds of technology consumers, business decision makers, and investors. The event, which would go on to be held as conferences across the US, Asia, South America, and other countries through 2015, served as the site of notable product and software launches such as [[Adobe Acrobat]], [[PalmPilot]], [[VMware]] Virtual Hardware, [[Netscape]], and [[Salesforce]].<ref>{{Cite web |title=DEMO: New Tech Solving Big Problems – About |url=http://na.eventscloud.com/ehome/29414/about/ |access-date=2023-01-27 |website=na.eventscloud.com}}</ref>

By the mid-2000s, the company had established a rich online and print publication business, a trusted market research and analyst division, and a large global trade show presence – all which contributed to the growth of a database of over six million technology buyers and professionals. In 2006, IDG made this database of readers, website visitors, and event attendees available to technology marketers via its demand generation division IDG Connect.<ref>{{Cite web |last=chcom |date=2013-09-27 |title=International Data Group |url=https://www.companieshistory.com/international-data-group/ |access-date=2023-02-07 |website=CompaniesHistory.com – The largest companies and brands in the world |language=en-US}}</ref> In 2010, IDG introduced the "Nanosite", an advertising tool designed as an alternative to a [[microsite]].<ref>{{Cite web |date=2010-12-16 |title=IDG introduces the Nanosite: a microsite contained within an ad unit |url=https://adage.com/article/btob/idg-introduces-nanosite-a-microsite-contained-ad-unit/278236 |access-date=2023-02-07 |website=Ad Age |language=en}}</ref>

=== Changing ownership ===
Following McGovern's death in 2014, ownership of the corporate passed to the Patrick J. McGovern Foundation,<ref>{{Cite web |last=Seave |first=Ava |title=Tech Publisher IDG Transforming Itself From Within As It Braces For Sale Or Breakup |url=https://www.forbes.com/sites/avaseave/2016/04/11/tech-publisher-idg-transforming-itself-from-within-as-it-braces-for-sale-or-breakup/ |access-date=2022-12-02 |website=Forbes |language=en}}</ref> until 2017 when it was purchased by [[China Oceanwide Holdings Group]].<ref>{{Cite web |last=Gross |first=Grant |date=2017-03-29 |title=China Oceanwide completes its purchase of IDG |url=https://www.computerworld.com/article/3186505/china-oceanwide-completes-its-purchase-of-idg.html |access-date=2022-12-02 |website=Computerworld |language=en}}</ref> IDG, Inc. changed ownership again in May 2021 when [[Blackstone Inc.]] acquired the corporation from China Oceanwide Holdings Group for $1.3 billion.<ref>{{Cite web |last=Miller |first=Ron |date=2021-06-03 |title=Blackstone acquires tech publisher IDG for $1.3B, as private equity strikes again |url=https://techcrunch.com/2021/06/03/blackstone-acquires-tech-publisher-idg-for-1-3b-as-private-equity-strikes-again/ |access-date=2022-12-02 |website=TechCrunch |language=en-US}}</ref>