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Interpersonal attraction
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==Measurement== In [[social psychology]], interpersonal attraction is most-frequently measured using the Interpersonal Attraction Judgment Scale developed by Donn Byrne.<ref name=byrne1973>{{cite journal | last1 = Byrne | first1 = Donn | last2 = Griffitt | first2 = William | year = 1973 | title = Interpersonal Attraction | journal = [[Annual Review of Psychology]] | volume = 24 | pages = 316β336 | doi = 10.1146/annurev.ps.24.020173.001533 }}</ref> It is a scale in which a subject rates another person on factors such as intelligence, knowledge of current events, morality, adjustment, likability, and desirability as a work partner. This scale seems to be directly related with other measures of social attraction such as social choice, feelings of desire for a date, [[sexual partner]] or spouse, voluntary physical proximity, frequency of eye contact, etc. Kiesler and Goldberg analyzed a variety of response measures that were typically utilized as measures of attraction and extracted two factors: the first, characterized as primarily socioemotional, included variables such as liking, the desirability of the person's inclusion in social clubs and parties, seating choices, and lunching together. The second factor included variables such as voting for, admiration and respect for, and also seeking the opinion of the target.<ref name=byrne1973 /> Another widely used measurement technique scales verbal responses expressed as subjective ratings or judgments of the person of interest.<ref name=byrne1973 />
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