Editing Jack FM (section)

== Format characteristics ==
{{Advert|date=June 2020}}
Stations using the "Jack" name are strictly licensed by SparkNet Communications. There are several terms that each station must agree to, including operating without [[disc jockey]]s for at least the first few months of the format. SparkNet has been protective of its format, unsuccessfully filing [[trademark infringement]] suits against [[Bonneville International]] for its use of the Jack FM service-marked slogan "Playing What We Want" and other similar phrases.<ref>{{Cite web |title=Sparknet Communications v. Bonneville International, 386 F. Supp. 2d 965 {{!}} Casetext Search + Citator |url=https://casetext.com/case/sparknet-communications-v-bonneville-international |access-date=2024-07-03 |website=casetext.com}}</ref> For this reason, many stations airing a Jack-like format use slightly different slogans to avoid infringing on SparkNet's service marks: [[WBEN-FM]] in [[Philadelphia]] uses the tagline "Playing anything we feel like."  On [[WLKO]] "102.9 The Lake" in [[Charlotte, North Carolina]], the tagline is "We Play Anything".  During its run as "Doug FM", [[WUFL (FM)|WDRQ]] in [[Detroit]] used the line "93.1 DOUG FM – We Play...EVERYTHING!"

Most stations in the United States use Howard Cogan and Andrew Anthony (best known as the voices of [[GEICO]] and [[EA Sports]], respectively) as the voice of "Jack", while stations in Canada use [[Greg Beharrell]].<ref>{{cite web|url=http://www.howardcogan.com/aboutnew|title=About Howard Cogan|website=howardcogan.com|access-date=March 18, 2017|archive-date=March 19, 2017|archive-url=https://web.archive.org/web/20170319111754/http://www.howardcogan.com/aboutnew|url-status=dead}}</ref> All Jack FM stations in the [[United Kingdom]] used former [[Blake's 7]] actor [[Paul Darrow]] as the voice of Jack.{{Citation needed|date=June 2020}}  In place of DJs, the Jack character makes sarcastic or ironic remarks and quips, often using self-deprecating humor.

Each September, all Jack FM stations ask listeners to visit a certain link to evaluate which songs should be played on the radio and which ones should be swapped.