Editing Jack Trout (section)

==Career==
Trout started his business career in the advertising department of [[General Electric]]. From there he went on to become a divisional advertising manager at Uniroyal.<ref name="nytobit">{{cite news |url=https://www.nytimes.com/2017/06/07/business/jack-trout-dead-marketing-strategist-product-positioning.html?_r=0 |title=Jack Trout, Who Fought for Consumers' Minds and Money, Dies at 82 |first=Richard |last=Sandomir |authorlink=Richard Sandomir |newspaper=[[The New York Times]] |date=June 7, 2017}}</ref> He then joined [[Al Ries]] in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.<ref>{{cite news |title=Marketing guru talks about differentiation: Jack Trout holds court with a packed audience at AirTime 500 Fall Expo |author=John R. Hall |url=http://www.highbeam.com/doc/1G1-123753388.html |archive-url=https://web.archive.org/web/20160410060519/https://www.highbeam.com/doc/1G1-123753388.html |url-status=dead |archive-date=April 10, 2016 |newspaper=Air Conditioning, Heating & Refrigeration News |date=October 18, 2004 |accessdate=April 13, 2012|url-access=subscription }}</ref>

He was the [[President (corporate title)|founder and president]] of the [[International marketing|international marketing strategy]] firm "Trout and Partners". The firm is represented in offices in many countries worldwide including [[emerging markets]].<ref name="Tulsa">{{cite news |title=Marketing wizard due in Tulsa: Internationally known Jack Trout will address the Tulsa Advertising Federation |first=Debbie |last=Blossom |url=http://www.highbeam.com/doc/1G1-143398382.html |archive-url=https://web.archive.org/web/20160409061847/https://www.highbeam.com/doc/1G1-143398382.html |url-status=dead |archive-date=April 9, 2016 |newspaper=[[Tulsa World]] |date=March 18, 2006 |accessdate=April 13, 2012|url-access=subscription }}</ref> Trout worked with a number of different client companies, including [[AT&T]], [[Apple Inc.|Apple]], [[Citigroup|Citicorp]], [[General Electric]], [[Hewlett-Packard]], [[IBM]], [[Pfizer]], [[Procter & Gamble]], [[Southwest Airlines]], and [[Xerox]]. When working with [[pizza]] chain [[Papa John's]], Trout was majorly involved in the invention of the chain's slogan "better ingredients, better pizza."<ref name="Tulsa"/>

In the fall of 2002, Trout began working with the [[United States Department of State]] in order to "train new diplomats in the art of projecting a positive image of America overseas" as a part of the ''Brand America'' campaign, which sought to improve public opinion about the upcoming [[Iraq War]].<ref>{{cite news |title=Selling war: a review of the campaign; Darts at Hussein as an exercise in 'repositioning the competitor'? Marketers weigh in |author=Noel C. Paul |url=http://www.highbeam.com/doc/1G1-99109912.html |archive-url=https://web.archive.org/web/20161018212733/https://www.highbeam.com/doc/1G1-99109912.html |url-status=dead |archive-date=October 18, 2016 |newspaper=[[Christian Science Monitor]] |date=March 24, 2003 |accessdate=April 13, 2012|url-access=subscription }}</ref>

Trout died of intestinal cancer at his home in [[Old Greenwich, Connecticut|Old Greenwich]], [[Connecticut]], at the age of 82.<ref>{{cite magazine |url=http://adage.com/article/cmo-strategy/jack-trout-coined-positioning-wrote-marketing-s-influential-books-dies-82/309276/ |title=Jack Trout, Co-Author of 'Positioning,' Dies at 82 |first=Jack |last=Neff |magazine=[[Advertising Age]] |date=June 5, 2017}}</ref>