Editing JetBlue (section)

== History ==
=== 1998–2000: Founding ===
JetBlue was incorporated in Delaware in August 1998<ref name=10K>{{cite web|url=https://www.sec.gov/ix?doc=/Archives/edgar/data/0001158463/000115846325000005/jblu-20241231.htm|title=2024 Form 10-K, JetBlue Airways Corporation|publisher=[[United States Securities and Exchange Commission]]|date=February 14, 2025}}</ref> with its headquarters in [[Forest Hills, Queens]]. [[David Neeleman]] founded the company in August 1999 under the name "NewAir".<ref name="jetblue.com">{{cite web |url=http://jetblue.com/about/ourcompany/history/about_ourhistory.html |title=JetBlue Airways |publisher=JetBlue Airways |access-date=April 25, 2012 |archive-url=https://web.archive.org/web/20120419100420/http://www.jetblue.com/about/ourcompany/history/about_ourhistory.html |archive-date=April 19, 2012 |url-status=dead}}</ref> JetBlue started by following [[Southwest Airlines|Southwest]]'s approach of offering low-cost travel, but sought to distinguish itself by its amenities, such as [[in-flight entertainment]], [[Television|TV]] at every seat, and [[Sirius XM]] [[satellite radio]]. JetBlue sought to primarily use the [[Airbus A320 family]] to ease maintenance, taking a similar approach to [[Southwest Airlines|Southwest]], which primarily uses the [[Boeing 737]].{{citation needed|date=January 2024}}

In September 1999, the airline was awarded 75 initial take-off/landing slots at [[John F. Kennedy International Airport]] and received its [[USDOT]] [[CPCN]] authorization in February 2000. It commenced operations on February 11, 2000, with services to [[Buffalo Niagara International Airport|Buffalo]] and [[Fort Lauderdale–Hollywood International Airport|Fort Lauderdale]].<ref name="FI">{{cite news |title=Directory: World Airlines |work=[[Flight International]] |page=98 |date=April 3, 2007}}</ref>

JetBlue's founders had set out to call the airline "Taxi" and therefore have a yellow livery to associate the airline with New York. However the idea was dropped after threats from investor [[JPMorgan Chase|JP Morgan]] to pull its share ($40&nbsp;million of the total $128&nbsp;million) of the airline's initial funding unless the name was changed.<ref>[http://knowledge.wharton.upenn.edu/article.cfm?articleid=1342 The Steady, Strategic Ascent of JetBlue Airways]. January 11, 2006.</ref>

=== 2000s ===
JetBlue was one of only a few U.S. airlines that made a profit during the sharp downturn in airline travel following the [[September 11 attacks]].<ref>{{cite news |url=https://www.nytimes.com/2001/11/07/business/jetblue-exception-among-airlines-is-likely-to-post-a-profit.html |title=JetBlue, Exception Among Airlines, Is Likely to Post a Profit |work=[[The New York Times]] |first=Laurence |last=Zuckerman |date=November 7, 2001 |access-date=June 5, 2008}}</ref> The company's planned [[initial public offering]] was put on hold due to the attacks and subsequent downturn. The IPO took place in April 2002, raising $260 million at its NASDAQ debut.<ref>{{cite news|url=https://www.marketwatch.com/story/jetblue-ipo-is-top-gainer-of-2002-ribapharm-rises|title=JetBlue IPO soars in debut|first=Steve|last=Gelsi|website=MarketWatch|access-date=August 30, 2021}}</ref>

The airline sector responded to JetBlue and Southwest's market presence by starting mini-rival carriers: [[Delta Air Lines]] started [[Song (airline)|Song]], and [[United Airlines]] launched another rival called [[Ted (airline)|Ted]]. Song has since been disbanded and was reabsorbed by Delta and Ted reabsorbed by United.<ref>{{cite news |url=https://www.nytimes.com/2008/06/05/business/05air.html |title=More Cuts as United Grounds Low-Cost Carrier |work=[[The New York Times]] |first=Micheline |last=Maynard |date=June 5, 2008 |access-date=June 4, 2008}}</ref>

In October 2005, JetBlue's quarterly profit had plunged from US$8.1&nbsp;million to $2.7&nbsp;million largely due to rising fuel costs. Operational issues, fuel prices, and low fares, JetBlue's hallmark, were bringing its financial performance down. In addition, with higher costs related to the airline's numerous amenities, JetBlue was becoming less competitive.{{citation needed|date=April 2019}}

For many years, analysts had predicted that JetBlue's growth rate would become unsustainable. Despite this, the airline continued to add planes and routes to the fleet at a brisk pace. In addition in 2006, the IAM ([[International Association of Machinists and Aerospace Workers|International Association of Machinists]]) attempted to unionize JetBlue's ramp service workers, in a move that was described by JetBlue's COO [[Dave Barger]] as "pretty hypocritical", as the IAM opposed JetBlue's creation when it was founded as New Air in 1998. The union organizing petition was dismissed by the National Mediation Board because fewer than 35 percent of eligible employees supported an election.{{citation needed|date=April 2019}}

JetBlue experienced its first-ever quarterly loss during the fourth quarter of 2005 when the airline lost $42.4&nbsp;million, enough to make them unprofitable for the entire year of 2005. The loss was the airline's first since going public in 2002. In addition to that, JetBlue forecasted a loss for 2006, citing high fuel prices, operating inefficiency, and fleet costs. During the first quarter report, CEO David Neeleman, President Dave Barger, and then-CFO John Owen released JetBlue's "Return to Profitability" ("RTP") plan, stating in detail how they would curtail costs and improve revenue to regain profitability. The plan called for $50&nbsp;million in annual cost cuts and a push to boost revenue by $30&nbsp;million. In October 2006, JetBlue announced a net loss of $500,000 for the third quarter, and a plan to regain that loss by deferring some of their E190 deliveries and by selling five of their A320s.{{citation needed|date=April 2019}}

In December 2006, JetBlue, as part of their RTP plan, removed a row of seats from their A320s to lighten the aircraft by 904&nbsp;lb (410&nbsp;kg) and reduce the cabin crew size from four to three (per FAA regulation requiring one [[flight attendant]] per 50 seats), thus offsetting the lost revenue from the removal of seats, and further lightening the aircraft, resulting in less fuel burned.<ref name="taking">{{Cite news |date=2006-12-14 |title=Taking the JetBlue Experience to New Heights — New A320 Cabin Configuration Will Give Customers More Inches of Legroom Than Any Other Airlines' Coach Cabin |work=JetBlue Airways Corporation |url=https://ir.jetblue.com/news/news-details/2006/Taking-the-JetBlue-Experience-to-New-Heights-New-A320-Cabin-Configuration-Will-Give-Customers-More-Inches-of-Legroom-Than-Any-Other-Airlines-Coach-Cabin-12-14-2006/default.aspx |url-status=live |access-date=2023-11-16 |archive-url=https://web.archive.org/web/20191004010225/http://mediaroom.jetblue.com/investor-relations/press-releases/2006/12-14-2006-015123198 |archive-date=October 4, 2019}}</ref> In January 2007, JetBlue returned to profitability with a fourth quarter profit in 2006, reversing a quarterly loss in the year-earlier period. As part of the RTP plan, 2006's full-year loss was $1&nbsp;million compared to 2005's full-year loss of $20&nbsp;million. JetBlue was one of the few major airlines to post a profit in that quarter.{{Citation needed|date=October 2019}}

While its financial performance started showing signs of improvement, in February 2007, JetBlue faced a crisis, when the [[blizzard of 2007]] hit the Northeast and Midwest, throwing the airline's operations into chaos. Because JetBlue followed the practice of never cancelling flights, it desisted from calling flights off, even when the ice storm hit and the airline was forced to keep several planes on the ground. Because of this, passengers were kept waiting at the airports for their flights to take off. In some cases, passengers who had already boarded their planes were kept waiting on the apron for several hours and were not allowed to disembark. However, after all this, the airline was eventually forced to cancel most of its flights because of prevailing weather conditions.<ref>[http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/JetBlue%20Airways-Business%20Strategy%20Case%20StudiesExcpContd.htm#The%20Customer%20Service%20Fiasco JetBlue Airways: Growing Pains?]. ICMR Case Study. Retrieved November 2, 2010.</ref> This reportedly cost JetBlue $30&nbsp;million.<ref>[https://money.cnn.com/2007/02/20/news/companies/jet_blue/index.htm JetBlue fiasco: $30M price tag] Retrieved November 2, 2010.</ref>

In February 2007, JetBlue announced its partnership with Irish [[flag carrier]] [[Aer Lingus]] to allow passengers to switch between airlines on a single ticket for flights with connections in either [[John F. Kennedy International Airport|New York JFK]] or [[Logan International Airport|Boston]]. Unlike traditional [[codeshare agreement]]s, the partnership did not allow the airlines to directly sell seats on each other's flights. Therefore, customers initiated the purchase on one airline's website, and then were transferred to the other airline's website to complete the transaction.<ref>{{Cite news |date=February 6, 2007 |title=JetBlue and Aer Lingus to Set Partnership |work=[[Raidió Teilifís Éireann]] |url=https://www.rte.ie/news/2007/0206/85447-aerlingus/ |access-date=2024-11-26}}</ref><ref>{{Cite news |date=February 6, 2007 |title=Ireland's Aer Lingus forms alliance with JetBlue |work=[[Reuters]] |url=https://www.reuters.com/article/aerlingus-jetblue-alliance/irelands-aer-lingus-forms-alliance-with-jetblue-idUSDUB00024520070206/ |access-date=2024-11-26}}</ref><ref>{{Cite news |date=February 7, 2007 |title=JetBlue, Aer Lingus to forge world's first international discount alliance |work=[[USA Today]] |url=http://blogs.usatoday.com/sky/2007/02/jetblue_aer_lin.html |access-date=November 26, 2024 |archive-url=https://web.archive.org/web/20080507114410/http://blogs.usatoday.com/sky/2007/02/jetblue_aer_lin.html |archive-date=May 7, 2008}}</ref><ref>{{Cite news |last1=Carey |first1=Susan |last2=Michaels |first2=Daniel |date=February 1, 2008 |title=JetBlue and Aer Lingus to Set Partnership |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/SB120180406620732593 |access-date=2023-11-17}}</ref>

Following the February 2007 incident in which the airline was forced to cancel nearly 1,700 flights due to winter storms, JetBlue's board of directors replaced founder and chief executive officer David Neeleman with Dave Barger.<ref>{{Cite news |date=2007-05-11 |title=A Change in the Cockpit at JetBlue |work=[[Bloomberg News]] |url=https://www.bloomberg.com/news/articles/2007-05-10/a-change-in-the-cockpit-at-jetbluebusinessweek-business-news-stock-market-and-financial-advice#xj4y7vzkg |access-date=2023-11-16}}</ref> He had politicked the board, while Neeleman was busy publicly apologizing. Barger's ascendancy caused widespread demoralization in the ranks.<ref>{{cite news |url=http://fortune.com/2015/10/13/dupont-board-ellen-kullman/|title=Another suicidal board? How DuPont's directors failed Ellen Kullman |date=October 13, 2015|work=[[Fortune magazine]]|access-date=November 10, 2015}}</ref> He became JetBlue's new chief executive officer on May 10, 2007.<ref>{{cite news |date=May 10, 2007 |title=JetBlue Airways Names Dave Barger President and Chief Executive Officer; Founder David Neeleman Will Continue to Serve as Chairman of the Board |work=JetBlue Airways Corporation |url=https://news.jetblue.com/latest-news/press-release-details/2007/JetBlue-Airways-Names-Dave-Barger-President-and-Chief-Executive-Officer-Founder-David-Neeleman-Will-Continue-to-Serve-as-Chairman-of-the-Board-05-10-2007/ |access-date=2023-11-16}}</ref> Neeleman, the company's founder and largest individual investor, became a nonexecutive chairman as a result of the change.<ref>{{cite news|url=http://www.nydailynews.com/money/2007/05/11/2007-05-11_jettisoned_at_jetblue.html |title=Jettisoned at JetBlue|date=May 11, 2007|work=[[New York Daily News|Daily News]]|location=New York|access-date=October 12, 2010}}</ref>

In early 2007, JetBlue also faced reliability problems with its Embraer E190 fleet. For a couple of months, JetBlue contracted [[ExpressJet]] to operate four [[Embraer ERJ family|Embraer ERJ 145]] [[regional jet]]s on behalf of JetBlue. While this was going on, two E190 aircraft at a time were sent to an Embraer maintenance facility in [[Nashville, Tennessee|Nashville]], [[Tennessee]].<ref>{{cite web|url=http://www.flightglobal.com/news/articles/embraer-tackles-jetblue-e-190-software-glitches-212551/ |title=Embraer tackles JetBlue E-190 software glitches – 3/13/2007 |publisher=Flight Global |date=2007-03-13 |access-date=2014-01-17}}</ref> ExpressJet operated routes between Boston Logan and Buffalo, New York, and Washington Dulles, and between New York–JFK and Columbus, Ohio (since terminated), and Richmond, Virginia.<ref>{{cite news |last=Polek |first=Gregory |date=2007-03-26 |title=XJet ERJ 145s Spell JetBlue E190s |publisher=Aviation International News |url=https://www.ainonline.com/aviation-news/air-transport/2007-03-26/xjet-erj-145s-spell-jetblue-e190s |access-date=2023-11-16}}</ref>

In July 2007, the airline partnered with 20th Century Fox's film ''[[The Simpsons Movie]]'' to become the "Official Airline of Springfield".<ref>{{cite web|url=https://www.dmnews.com/channel-marketing/multi-omnichannel/news/13066870/the-simpsons-to-appear-in-7elevens-fly-jetblue|title=The Simpsons to appear in 7-Elevens, fly JetBlue|website=DMNews.com| date=July 3, 2007 |access-date=2018-12-22}}</ref> In addition, a contest was held in which the grand prize would be a trip on JetBlue to Los Angeles to attend the premiere of the film. The airline's website was also redecorated with characters and their favorite JetBlue destinations and the company was taken over by the show/film's businessman villain [[Montgomery Burns]].<ref>[http://www.thedesertsun.com/apps/pbcs.dll/article?AID=/20070717/UPDATE/70717010)) mydesert.com {{!}} The Desert Sun {{!}} Palm Springs news, community, entertainment, yellow pages and classifieds. Serving Palm Springs, California]. ''The Desert Sun''. Retrieved December 22, 2010. {{dead link|date=May 2017}}</ref>

In August 2007, the airline added exclusive content from ''[[The New York Times]]'' in the form of an in-flight video magazine, conducted by ''Times'' journalists and content from NYTimes.com.<ref>{{cite web|url=http://www.productplacement.biz/news/television/jet-blue-product-placement-20070806-2276-84.html |title=Product Placement News |access-date=March 5, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20070929011548/http://www.productplacement.biz/news/television/jet-blue-product-placement-20070806-2276-84.html |archive-date=September 29, 2007}}</ref>

On November 8, 2007, JetBlue appointed Ed Barnes as interim CFO, following the resignation of former CFO John Harvey.<ref>{{cite web |date=November 8, 2007 |title=JetBlue Names Ed Barnes Interim Chief Financial Officer |url=https://ir.jetblue.com/news/news-details/2007/JetBlue-Names-Ed-Barnes-Interim-Chief-Financial-Officer-11-08-2007/default.aspx |url-status=live |archive-url=https://archive.today/20120721202112/http://investor.jetblue.com/phoenix.zhtml?c=131045&p=irol-newsArticle&ID=1075263&highlight= |archive-date=July 21, 2012 |access-date=2023-11-16 |website=JetBlue Airways Corporation}}</ref>

On December 13, 2007, JetBlue and Germany-based [[Lufthansa]] announced JetBlue's intent to sell 19% of JetBlue to Lufthansa, pending approval from US regulators. Following the acquisition, Lufthansa stated they planned to seek operational cooperation with JetBlue.<ref>{{Cite news |last=Peterson |first=Kyle |date=2007-12-14 |title=UPDATE 3-Lufthansa to buy 19 pct stake in JetBlue |work=[[Reuters]] |url=https://www.reuters.com/article/jetblue-lufthansa/update-3-lufthansa-to-buy-19-pct-stake-in-jetblue-idUSN1323979120071213 |access-date=2023-11-16}}</ref> Lufthansa planned to offer connections to JetBlue flights in Boston, New York (JFK), and [[Orlando International Airport]] (no longer a connection).<ref>[http://www.lufthansa.com/online/portal/lh/us/info_and_services/local_box?nodeid=2175805&l=en&cid=1000390 Lufthansa Partnership]. July 30, 2008.</ref> After making a codeshare agreement with [[Lufthansa]] that went into effect in 2010, JetBlue transitioned to the [[Sabre reservation system]]<ref name="cranky">[http://crankyflier.com/2007/12/14/lufthansa-takes-jetblue-under-its-wings/ / Lufthansa Takes JetBlue Under Its Wings]. (December 14, 2007). Retrieved April 25, 2014.</ref> enabling the airlines to sell tickets on each other's flights, transfer luggage and passengers between the two carriers, and combine frequent flyer programs.<ref>{{Cite news |last=Snyder |first=Brett |date=2009-02-23 |title=JetBlue Leaves Open Skies for Sabre |work=[[CBS News]] |url=https://www.cbsnews.com/news/jetblue-leaves-open-skies-for-sabre/ |url-status=live |access-date=2023-11-16 |archive-url=https://web.archive.org/web/20090226062759/http://industry.bnet.com/travel/1000846/jetblue-leaves-open-skies-for-sabre/ |archive-date=February 26, 2009}}</ref> By making use of JetBlue's North America routes as a feeder network, the agreement put Lufthansa in a position to operate quasi-hubs in New York–JFK and Boston Logan.

In the March edition of ''Airways Magazine'', it was announced that once JetBlue partnered with [[Yahoo!]] and with [[BlackBerry]] producer [[Research in Motion]], that the airline would offer free, limited [[Wi-Fi]] capabilities on a single aircraft, N651JB, an [[Airbus A320 family|Airbus A320-200]] dubbed "BetaBlue". People could access e-mail with a Wi-Fi capable Blackberry, or use Yahoo!'s e-mail and instant messaging with a Wi-Fi capable laptop, while in flight over the US. [[LiveTV]] in Melbourne, Florida, created and operated the "BetaBlue" prototype. The "BetaBlue" system utilized the bandwidth and infrastructure of defunct [[Airfone]].<ref>{{Cite news |date=2007-12-11 |title=Photo Release — BetaBlue Flies High With In-flight E-mail and Instant Messaging: JetBlue Airways Joins With LiveTV, Yahoo! and RIM to Become the First U.S. Domestic Carrier to Provide Free In-flight Connectivity |work=JetBlue Airways Corporation |url=https://news.jetblue.com/latest-news/press-release-details/2007/Photo-Release-BetaBlue-Flies-High-With-In-flight-E-mail-and-Instant-Messaging-JetBlue-Airways-Joins-With-LiveTV-Yahoo-and-RIM-to-Become-the-First-U.S.-Domestic-Carrier-to-Provide-Free-In-flight-Connectivity-12-11-2007/default.aspx |url-status=live |access-date=2023-11-16 |archive-url=https://archive.today/20131031153532/http://investor.jetblue.com/phoenix.zhtml?c=131045&p=irol-newsArticle&ID=1086409&highlight= |archive-date=31 October 2013}}</ref>

On March 19, 2008, JetBlue added [[Orlando, Florida]], as a gateway focus city to international destinations in the Caribbean, Mexico, and South America. New international routes from Orlando International Airport include [[Cancún]], Mexico; [[Bridgetown, Barbados]]; [[Bogotá]], Colombia; [[Nassau, Bahamas]]; [[San José, Costa Rica]]; and [[Santo Domingo]], Dominican Republic. In conjunction with the addition of new routes the airline continued significant expansion of operations at Orlando International Airport including a 292-room lodge that houses trainees attending the existing "JetBlue University" training facility, which opened in 2015.<ref>{{Cite news |date=2008-03-19 |title=JetBlue Plans New Focus City At Orlando International Airport |work=JetBlue Airways Corporation |url=https://ir.jetblue.com/news/news-details/2008/JetBlue-Plans-New-Focus-City-At-Orlando-International-Airport-03-19-2008/default.aspx |url-status=live |access-date=November 17, 2023 |archive-url=https://web.archive.org/web/20191004011250/http://mediaroom.jetblue.com/investor-relations/press-releases/2008/03-19-2008-015103683 |archive-date=October 4, 2019}}</ref>

On May 21, 2008, JetBlue named Joel Peterson chairman and Frank Sica vice chairman of its board of directors, replacing David Neeleman, who had stepped down as CEO in 2007.<ref>{{cite news|url=https://www.wsj.com/articles/SB121140727897312183 |work=[[The Wall Street Journal]] |title=JetBlue Solidifies Succession Plan |date=May 21, 2008 |first=Kathy |last=Shwiff}}</ref><ref>{{Cite news |date=2008-05-21 |title=JetBlue's Board of Directors Elects Joel Peterson Chairman, Frank Sica Vice-Chairman |work=JetBlue Airways Corporation |url=https://ir.jetblue.com/news/news-details/2008/JetBlues-Board-of-Directors-Elects-Joel-Peterson-Chairman-Frank-Sica-Vice-Chairman-05-21-2008/default.aspx |url-status=live |access-date=November 17, 2023 |archive-url=https://web.archive.org/web/20191004011751/http://mediaroom.jetblue.com/investor-relations/press-releases/2008/05-21-2008-015101386 |archive-date=October 4, 2019}}</ref>

On August 4, 2008, the [[Associated Press]] reported that JetBlue would replace their recycled pillows and blankets with an "eco-friendly" pillow and blanket package that passengers would have to purchase for use. This decision was in a series of moves designed to increase revenue. JetBlue told the Associated Press that it expected to collect $40&nbsp;million from passengers selecting seats with extra legroom and $20&nbsp;million from passengers paying $15 to check a second bag. In September 2008, JetBlue began charging passengers $10–30 for an extended-leg-room seat depending on the length of the flight.<ref>{{cite news | agency=[[Associated Press]] | title=JetBlue to charge $7 for pillow, blanket | website=Dail News | location=New York | date=August 4, 2008 | url=https://www.nydailynews.com/news/world/jetblue-charge-7-pillow-blanket-article-1.312554 | archive-url=https://web.archive.org/web/20191004011949/https://www.nydailynews.com/news/world/jetblue-charge-7-pillow-blanket-article-1.312554 | archive-date=October 4, 2019 | url-status=live | access-date=October 3, 2019}}</ref><ref name="Fees">{{cite web | title=Optional Services and Fees | website=JetBlue Airways | url=https://www.jetblue.com/legal/fees | archive-url=https://web.archive.org/web/20191004012218/https://www.jetblue.com/legal/fees | archive-date=October 4, 2019 | url-status=live | access-date=October 3, 2019}}</ref>

In September 2008, JetBlue began operating Republican vice presidential candidate [[Sarah Palin]]'s campaign aircraft, an E190.<ref>{{cite web |author=Gillum |first=Jack |date=September 5, 2008 |title=Tucson-based company delivers campaign jet to Palin |url=https://tucson.com/business/tucson-based-company-delivers-campaign-jet-to-palin/article_608641f1-9f53-5425-99a7-4f2c9b448431.html |url-status=live |archive-url=https://web.archive.org/web/20080906125550/http://www.azstarnet.com/sn/fromcomments/256059.php |archive-date=September 6, 2008 |access-date=November 17, 2023 |website=tucson.com}}</ref><ref>{{cite news |date=November 7, 2008 |title=Palin campaign plane returned to JetBlue |work=[[ABC News (United States)|ABC News]] |url=https://abcnews.go.com/Travel/story?id=6199725&page=1 |access-date=November 17, 2023}}</ref>
[[File:JFKTerminal5EntryHall.jpg|thumb|The entry hall of Terminal 5 at [[John F. Kennedy International Airport]]]]

On October 22, 2008, JetBlue opened its new primary hub at [[John F. Kennedy International Airport]] (''JFK''), '''''Terminal 5''''', or simply '''''T5''''', costing approximately $800 million to build.<ref>{{cite news | last=Maynard | first=Micheline | title=JetBlue Twitters its New Terminal | work=[[The New York Times]] | date=October 22, 2008 | url=http://thelede.blogs.nytimes.com/2008/10/22/jetblue-twitters-its-new-terminal/ | access-date=September 27, 2019}}</ref> The first flight arrived from [[Bob Hope Airport]] (B6 #358) at 5:06am followed by arrivals from [[Oakland International Airport]] and [[Long Beach Airport]], respectively.<ref>{{Cite web |date=2023-07-28 |title=JetBlue Special Assistance |url=https://airlinespolicy.com/special-assistance/jetblue-special-assistance/ |access-date=2023-11-18}}</ref><ref>{{Cite web |date=November 17, 2023 |title=JetBlue Terminal 5 at JFK |url=https://www.jetblue.com/at-the-airport/terminal-5-at-jfk |access-date=November 17, 2023 |website=JetBlue}}</ref> The new T5 replaced JetBlue's old hub at JFK Terminal 6. The last flight to operate out of T6 was a departure to [[Rafael Hernández Airport]] in [[Aguadilla, Puerto Rico]], departing at 11:59pm.

In 2009, JetBlue announced that it was looking for a new headquarters location, and was considering moving either within the [[New York City metropolitan area]] or to the [[Orlando, Florida]], area.<ref>Clarke, Sarah K. and Scott Powers. "[http://www.orlandosentinel.com/business/orl-jet-blue-hq-101309,0,1598050.story Orlando is a front-runner for JetBlue headquarters]." ''[[Orlando Sentinel]]''. October 13, 2009. Retrieved October 14, 2009.</ref> In April 2009, [[Helen M. Marshall|Helen Marshall]], the president of the Borough of Queens, said that the City of New York was trying to keep JetBlue in the city.<ref>{{Cite news |date=January 14, 2009 |title=Queens Borough President Helen Marshall tries to calm financial fears in State of the Borough speech |work=[[New York Daily News]] |url=https://www.nydailynews.com/2009/01/14/queens-borough-president-helen-marshall-tries-to-calm-financial-fears-in-state-of-the-borough-speech/ |access-date=2023-11-18}}</ref>

On October 13, 2009, the airline unveiled a modification to its livery in commemoration of the upcoming tenth anniversary of the airline in February 2010. Besides a new tail design, the revised livery includes larger "billboard" titles extending down over the passenger windows at the front of the aircraft. The logo word 'jetBlue' was no longer silver and blue but a dark, navy blue.{{Cn|date=August 2024}}

=== 2010s ===
In 2010, JetBlue entered into [[interlining|interline booking]] agreements with [[South African Airways]] and [[American Airlines]] to facilitate luggage transfers between airlines for passengers with connecting flights on a different carrier.<ref>{{Cite news |date=2010-05-07 |title=JetBlue Airways and South African Airways Proudly Announce New Interline Agreement |work=[[PR Newswire]] |url=https://www.prnewswire.com/news-releases/jetblue-airways-and-south-african-airways-proudly-announce-new-interline-agreement-93064359.html |url-status=live |access-date=2023-11-18 |archive-url=https://archive.today/20120714143936/http://investor.jetblue.com/phoenix.zhtml?c=131045&p=irol-newsArticle&ID=1424087&highlight= |archive-date=July 14, 2012}}</ref> The agreement with American included JetBlue's 18 destinations not served by American and American's 12 international flights out of New York–JFK and Boston Logan.<ref>{{Cite news |date=2010-03-31 |title=American Airlines and JetBlue Airways Sign Agreement to Collaborate at Key East Coast Gateways |work=JetBlue Airways Corporation |url=https://ir.jetblue.com/news/news-details/2010/American-Airlines-and-JetBlue-Airways-Sign-Agreement-to-Collaborate-at-Key-East-Coast-Gateways-03-31-2010/default.aspx |access-date=2023-11-18}}</ref> In addition, American gave JetBlue eight round trips slots out of [[Washington National]] in D.C. and two out of [[Westchester Airport|Westchester]], New York. In return, JetBlue gave American six round trips out of New York–JFK. The agreement with American Airlines has since ended according to JetBlue's website.<ref>[https://web.archive.org/web/20100605022735/http://blog.hellojetblue.com/blog/index.php/2010/03/31/connecting-customers-to-more-destinations-worldwide/ BlueTales » JetBlue » Connecting Customers to more destinations worldwide]. Blog.hellojetblue.com (March 31, 2010). Retrieved December 22, 2010.</ref>

In January 2010, the CEO of JetBlue, Dave Barger, and [[Governor of Florida]] [[Charlie Crist]] met in [[Tallahassee, Florida]], to discuss a possible move of the airline's headquarters to Orlando.<ref>{{Cite news |last=Hernandez |first=Barbara |date=2010-01-20 |title=JetBlue's Move to Orlando May Be Gambit |work=[[CBS News]] |url=https://www.cbsnews.com/news/jetblues-move-to-orlando-may-be-gambit/ |url-status=live |access-date=2023-11-18 |archive-url=https://web.archive.org/web/20100123193843/http://blogs.orlandosentinel.com/news_politics/2010/01/jetblue-considering-move-to-orlando.html |archive-date=January 23, 2010}}</ref> On March 22, 2010, JetBlue announced it headquarters would remain in the New York City area, in Long Island City,<ref>{{Cite news |last=Bomkamp |first=Samantha |date=March 23, 2010 |title=JetBlue to remain 'New York's Hometown Airline' |work=[[The Seattle Times]] |url=https://www.seattletimes.com/business/jetblue-to-remain-new-yorks-hometown-airline/ |access-date=2023-11-18}}</ref> because of the airline's historical links to the city, the cost of staff relocations, the airline's desire to retain access to financial markets, and because [[Aer Lingus]] and [[Lufthansa]], JetBlue's marketing partners, fly into [[John F. Kennedy International Airport|JFK Airport]].<ref>{{Cite news |last=McGeehan |first=Patrick |date=2010-03-23 |title=JetBlue to Move West Within Queens, Not South to Orlando |work=[[The New York Times]] |url=https://www.nytimes.com/2010/03/23/nyregion/23jetblue.html |url-status=live |url-access=subscription |access-date=2023-11-18 |archive-url=https://web.archive.org/web/20100325091024/http://www.businessweek.com/news/2010-03-22/jetblue-to-keep-nyc-headquarters-rejecting-orlando-update1-.html |archive-date=25 Mar 2010}}</ref> JetBlue planned to combine its Forest Hills and [[Darien, Connecticut]], offices, together about 1,000 employees, into about {{convert|200000|sqft|sqm}} in the Brewster Building by mid-2012.<ref name=":12">{{Cite news |date=2010-03-22 |title=JetBlue Plants Its Flag in New York City with New Headquarters Location |work=[[PR Newswire]] |url=https://www.prnewswire.com/news-releases/jetblue-plants-its-flag-in-new-york-city-with-new-headquarters-location-88832497.html |url-status=live |access-date=2023-11-18 |archive-url=https://web.archive.org/web/20191004014233/http://mediaroom.jetblue.com/investor-relations/press-releases/2010/03-22-2010-015055370 |archive-date=October 4, 2019}}</ref> On March 22, 2010, JetBlue turned down incentives from the City of Orlando and announced its headquarters would keep its Forest Hills office,<ref>{{cite web|date=March 12, 2010|title=Twitter status|url=https://twitter.com/TodayInTheSky/status/10870502194|publisher=JetBlue Airways}}</ref><ref>{{cite news|last=Mutzabaugh|first=Ben|date=March 22, 2010|title=JetBlue turns down Orlando incentives, will keep headquarters in New York City|work=[[USA Today]]|url=http://travel.usatoday.com/flights/post/2010/03/jetblue-turns-down-orlando-incentives-will-keep-headquarters-in-new-york-city/84429/1}}</ref><ref>{{cite web|date=January 20, 2010|title=JetBlue CEO talks of moving headquarters to Orlando|url=http://www.flyertalk.com/forum/jetblue-trueblue/1041898-jetblue-ceo-talks-moving-headquarters-orlando.html|publisher=FlyerTalk}}</ref><ref name="lic">{{cite news|last=Bomkamp|first=Samantha|date=March 22, 2010|title=JetBlue to remain New York's 'hometown' airline|work=[[USA Today]]|agency=Associated Press|url=https://www.usatoday.com/travel/flights/2010-03-22-jetblue-new-york-headquarters_N.htm}}</ref> start leasing and using a new office in the [[Brewster Building (Long Island City)|Brewster Building]] in [[Long Island City, New York]].<ref name=":12" /><ref name="JetBlue Airways">{{cite press release|title=JetBlue Plants Its Flag in New York City with New Headquarters Location|website=JetBlue Airways|date=March 22, 2010|url=http://mediaroom.jetblue.com/investor-relations/press-releases/2010/03-22-2010-015055370|archive-url=https://web.archive.org/web/20191004013124/http://mediaroom.jetblue.com/investor-relations/press-releases/2010/03-22-2010-015055370|archive-date=October 4, 2019|url-status=live|access-date=October 3, 2019}}</ref><ref name="Mcgeehan">{{cite news|last=McGeehan|first=Patrick|date=March 22, 2010|title=JetBlue to Remain 'New York's Hometown Airline'|newspaper=[[The New York Times]]|agency=[[Associated Press]]|url=http://cityroom.blogs.nytimes.com/2010/03/22/jetblue-headquarters-to-stay-in-new-york/|access-date=March 5, 2011}}</ref> in Queens Plaza in Long Island City,<ref name="lic" /> move its headquarters there in mid 2012,<ref>{{cite news|last=McGeehan|first=Patrick|date=March 22, 2010|title=JetBlue to Move West Within Queens, Not South to Orlando|work=[[The New York Times]]|url=https://www.nytimes.com/2010/03/23/nyregion/23jetblue.html|access-date=March 5, 2011}}</ref> and start a joint branding deal with New York State using the iconic ''[[I Love New York|I Love NY]]'' logo.<ref name="lic" />

On October 18, 2011, CFO Ed Barnes resigned, effective immediately. The company's treasurer, Mark Powers, was appointed interim CFO until a replacement for Barnes could be found.<ref>{{cite news|url=http://nycaviation.com/2011/10/jetblue-cfo-ed-barnes-resigns/|title=JetBlue CFO Ed Barnes Resigns|date=October 18, 2011|work=NYCAviation|first=Matt|last=Molnar}}</ref>

In 2011, JetBlue made interline agreements with [[Virgin Atlantic]] and [[Jet Airways]], both of which have since been terminated.<ref>{{cite web|title=Airline Spotlight: JetBlue Airways Soars|url=http://www.flightnetwork.com/blog/airline-spotlight-jetblue-airways-soars/|access-date=March 2, 2015|website=Flight Network}}</ref><ref>{{cite news|title=JetBlue and Jet Airways to Partner on Interline Service to Brussels and... – NEW YORK, Nov. 2, 2011|url=http://www.prnewswire.com/news-releases/jetblue-and-jet-airways-to-partner-on-interline-service-to-brussels-and-beyond-to-india-133060153.html|access-date=March 31, 2012|publisher=PR Newswire|location=New York, India, Belgium|agency=PRNewswire}}</ref>

On June 13, 2012, JetBlue ranked "Highest in Customer Satisfaction Among Low Cost Carriers in North America" by [[J.D. Power and Associates]] for the eighth year in a row.<ref>[http://blog.jetblue.com/index.php/2011/06/08/jetblue-awarded-seventh-consecutive-customer-satisfaction-j-d-power-and-associates-honor/ "JetBlue Awarded Seventh Consecutive Customer Satisfaction J.D. Power and Associates Honor", JetBlue Airways] {{webarchive|url=https://web.archive.org/web/20110812151919/http://blog.jetblue.com/index.php/2011/06/08/jetblue-awarded-seventh-consecutive-customer-satisfaction-j-d-power-and-associates-honor/ |date=August 12, 2011 }}, June 16, 2011.</ref>
[[File:JetBlueA321ceoN980JT SANFebruary2019.jpg|thumb|right|upright=1|alt=A white plane with the words "jetBlue" painted at the front and a blue-green tailfin approaches landing with its landing gear deployed as it soars above houses below|JetBlue launched its Mint premium cabin service in 2013 with new [[Airbus A321]] aircraft.]]
In October 2013, JetBlue introduced [[JetBlue Mint|Mint]], a premium cabin service on transcontinental and select Caribbean flights. The service began in 2014, using the [[Airbus A321-200]] aircraft ordered by JetBlue. These planes are outfitted with winglets, as well as with "lie flat" seats, and moveable partitions that can create small suites on the airplane.<ref>Rabinowitz, Jason, "Two steps ahead", ''Aviation Week and Space Technology'', October 7, 2013, p. 35</ref> Called "Mint" by JetBlue, these planes are configured with 16 business-class seats and 143 economy seats, instead of an all-economy configuration of 190 seats.<ref>{{cite web |url=http://www.jetblue.com/flying-on-jetblue/mint/|title=Mint™: JetBlue's refreshing take on a premium experience|publisher=JetBlue Airways |access-date=April 3, 2015}}</ref>

On April 22, 2014, JetBlue's pilots voted to unionize for the first time since the airline was founded, with 71% casting ballots in favor of joining the [[Air Line Pilots Association, International|ALPA]].<ref>{{cite news|url=https://money.cnn.com/2014/04/22/news/companies/jetblue-pilots-union/index.html|title=JetBlue pilots vote to unionize|first=Patrick|last=Sheridan|date=April 22, 2014|access-date=April 22, 2014|publisher=CNNMoney}}</ref>

On September 18, 2014, Dave Barger announced his resignation from the company effective February 16, 2015, following several reports that investors and the board were unhappy with his performance.<ref>{{cite news|url=https://www.bloomberg.com/bw/articles/2014-08-26/jetblue-ceo-david-barger-fires-back-at-wall-street-critics|title=JetBlue CEO Fires Back at Wall Street Analysts|date=August 26, 2014 |publisher=Bloomberg Business|access-date=February 18, 2015}}</ref><ref>{{cite news|url=https://www.bloomberg.com/bw/articles/2014-05-07/six-reasons-jetblues-ceo-probably-wont-stick-around|title=Six Reasons JetBlue's CEO Probably Won't Stick Around|date=May 7, 2014 |publisher=Bloomberg Business|access-date=February 18, 2015}}</ref> He was replaced on the board and as CEO by [[Robin Hayes (businessman)|Robin Hayes]].<ref>{{cite news|url=http://www.sltrib.com/home/2185794-155/jetblues-ceo-vies-to-please-passengers|title=JetBlue's CEO vies to please passengers, stocks|date=February 16, 2015|work=The Salt Lake Tribune|access-date=February 18, 2015}}</ref>

During the last few days of June and the first few days of July 2015, JetBlue began charging for bags in certain booking classes, leaving Southwest Airlines the only major U.S. carrier to not charge for bags. For the classes in which bag check fees were charged (generally the lowest class of fares offered; JetBlue offered three classes of fares), the cost was $20 for the first bag and $35 for the second, which was the lowest in the United States besides [[Frontier Airlines]] with similar prices.<ref>{{cite web|url=http://www.jetblue.com/travel/baggage/|title=JetBlue Baggage Fees|access-date=February 11, 2016}}</ref>

On May 6, 2015, JetBlue was one of the first airlines to be granted a license to commence charter flights to Cuba, with flights departing from New York City.<ref>{{cite news|date=May 6, 2015|title=US approves ferry service between Cuba and Florida|work=BBC News|url=https://www.bbc.com/news/world-latin-america-32602923|access-date=May 29, 2015}}</ref> The weekly charter service began on July 3, 2015, with 150-seat Airbus A320s.<ref>{{cite web|last1=Winship|first1=Tim|date=May 8, 2015|title=Cuba: JetBlue Announces New Routes to Havana|url=http://www.smartertravel.com/blogs/today-in-travel/cuba-jetblue-announces-routes-to-havana.html?id=23247650|website=Smarter Travel}}</ref><ref name="Cuba_Libre">{{cite news|author=Julie Kliegman|date=July 4, 2015|title=JetBlue first major airline to offer direct NYC-Cuba flights|url=https://theweek.com/speedreads/564672/jetblue-first-major-airline-offer-direct-nyccuba-flights|access-date=July 4, 2015|magazine=The Week|location=New York}}</ref>

In July 2016, JetBlue announced commercial flights from the United States to Cuba would commence in late August.<ref>{{cite web |url=https://www.forbes.com/sites/alexandratalty/2016/07/29/jetblue-announces-99-flight-to-cuba-starting-august-31/#954eacc4e61e |title=JetBlue Announces $99 Flight to Cuba, Starting August 31|last=Talty|first=Alexandra|date=July 29, 2016|website=Forbes|access-date=2016-07-30}}</ref><ref>{{cite news|url=https://www.usatoday.com/story/travel/flights/todayinthesky/2016/07/28/jetblue-first-cuba-flights-launch-next-month/87653056/|title=JetBlue: First Cuba flights will launch next month|last=Mutzabaugh|first=Ben|date=July 28, 2016|newspaper=[[USA Today]]|location=[[Fort Lauderdale]]|access-date=2016-08-01}}</ref> On August 31, 2016, [[JetBlue Flight 387]] from Fort Lauderdale–Hollywood International Airport to [[Abel Santamaría Airport]], in Santa Clara, became the first scheduled commercial flight between the United States and Cuba in 55 years.<ref>{{cite news|last1=Gomez|first1=Alan|title=First U.S. commercial flight in 5 decades lands in Cuba |url=https://www.usatoday.com/story/news/world/2016/08/31/first-united-states-commercial-flight-cuba/89595932/|access-date=August 31, 2016 |newspaper=[[USA Today]]|location=[[Fort Lauderdale]]|date=August 31, 2016|quote=JetBlue Flight 387 was the first regularly scheduled commercial flight between the Cold War foes in 55 years}}</ref> Only charter flights were allowed under previous rules, which required that passengers had to arrive more than four hours before the scheduled departure and often endure long lines for documentation checks, late flight arrivals, and pay high baggage fees.<ref>{{cite news|last1=Robles|first1=Frances|title=Scheduled Flights to Cuba From U.S. Begin Again, Now With Jet Engines |url=https://www.nytimes.com/2016/09/01/world/americas/cuba-us-first-flight-jetblue.html|access-date=August 31, 2016|newspaper=[[The New York Times]]|location=[[Fort Lauderdale]]|date=August 31, 2016}}</ref>

In 2016, JetBlue had bid for but was unsuccessful in acquiring [[Virgin America]], which was instead acquired by [[Alaska Air Group]].<ref>{{cite news |last=Zhang | first=Benjamin |url=http://www.businessinsider.com/jetblue-winner-alaska-airlines-virgin-america-merger-2016-4 |title=Retrieved May 7, 2017 |work=[[Business Insider]]|location=New York |date=2016-04-09 |access-date=2017-11-06}}</ref>

In November 2016, JetBlue painted one of their Airbus A320 aircraft, N763JB, in a 1960s retrojet livery, dubbed "What's Old is Blue Again". The livery's maiden flight was on Friday, from New York JFK to Palm Springs.<ref>{{cite news|last1=Mutzabaugh|first1=Ben |title=First look: JetBlue unveils special 'RetroJet' paint scheme|url=https://www.usatoday.com/story/travel/flights/todayinthesky/2016/11/11/jetblue-unveils-retrojet-paint-scheme-one-its-airbus-a320s/93636138/|access-date=January 4, 2017|newspaper=[[USA Today]]|location=New York|date=November 15, 2016|ref=117}}</ref>

In July 2017, JetBlue announced it was taking qualifications to develop a terminal at JFK that would not only occupy terminal 5 but also the space of terminals 6 and 7.<ref>{{cite press release | title=JetBlue Issues Request for Qualifications to Developers for JFK Airport Terminal Project | publisher=JetBlue Airways Corporation|location=New York | date=July 21, 2017 | url=http://mediaroom.jetblue.com/investor-relations/press-releases/2017/07-21-2017-130016309 | archive-url=https://web.archive.org/web/20191004013400/http://mediaroom.jetblue.com/investor-relations/press-releases/2017/07-21-2017-130016309 | archive-date=October 4, 2019 | url-status=live | access-date=October 3, 2019}}</ref>

In April 2018, JetBlue announced their return to [[Ontario International Airport]] in southern California after ten years, as well as new service to [[Yampa Valley Airport|Steamboat Springs]] in Colorado, and [[Bozeman Yellowstone International Airport|Bozeman]] in Montana.<ref name="real destination number">{{Cite news |date=2018-04-25 |title=JetBlue Adds New Cities and Routes as It Advances West Coast Strategy |work=[[Business Wire]] |url=https://www.businesswire.com/news/home/20180425006474/en/JetBlue-Adds-New-Cities-and-Routes-as-It-Advances-West-Coast-Strategy |url-status=live |access-date=2023-11-16 |archive-url=https://web.archive.org/web/20180517154048/http://www.mediaroom.jetblue.com/investor-relations/press-releases/2018/04-25-2018-192940023 |archive-date=May 17, 2018}}</ref>

In April 2019, JetBlue announced that it would launch transatlantic flights to [[London]] from Boston and New York. The airline added that it would be converting 13 orders for the A321neo into the longer range [[Airbus A321LR]] to serve the new routes.<ref>{{cite news|title=JetBlue converts to 13 A321LRs, commits to London service|url=https://www.flightglobal.com/news/articles/jetblue-converts-to-13-a321lrs-commits-to-london-se-457354/|access-date=April 11, 2019|last=Yeo|first=Ghim-Lay|work=FlightGlobal|location=London|publisher=DVV Media Group}}</ref>

On May 1, 2019, JetBlue named Michael Stromer as Chief Product Officer, Technology. Stromer was selected to lead the design and execution of the digital commerce web and mobile applications that support revenue initiatives; technology for airport, customer support (reservations), system operations, technical operations, flight, and inflight teams, as well as back office products.<ref>{{cite web|title=JetBlue Names Michael Stromer Chief Product Officer, Technology|date=May 2019|url=https://www.businesswire.com/news/home/20190501005771/en/JetBlue-Names-Michael-Stromer-Chief-Product-Officer-Technology/|access-date=May 1, 2019|publisher=Business Wire}}</ref>

On May 29, 2019, JetBlue and [[Southwest Airlines]] ranked "Highest in Customer Satisfaction Among Low Cost Carriers" in a tie by J.D. Power in the North America Airline Satisfaction Study.<ref>{{Cite press release |url=https://www.jdpower.com/business/press-releases/2019-north-america-airline-satisfaction-study|title=2019 North America Airline Satisfaction Study|last=jillian.breska|date=2019-05-28|website=J.D. Power|access-date=2019-05-30}}</ref><ref>{{cite news |last=Gilbertson |first=Dawn |date=May 29, 2019 |title=Southwest, JetBlue top J.D. Power airline rankings |newspaper=[[USA Today]] |url=https://www.usatoday.com/story/travel/flights/2019/05/29/j-d-powers-best-airlines-customer-satisfaction-2019-southwest-jetblue-alaska/1256499001/ |url-status=live |access-date=2023-11-18 |archive-url=https://web.archive.org/web/20191004013806/https://www.usatoday.com/story/travel/flights/2019/05/29/j-d-powers-best-airlines-customer-satisfaction-2019-southwest-jetblue-alaska/1256499001/ |archive-date=October 4, 2019}}</ref>

On October 18, 2019, JetBlue and [[Norwegian Air Shuttle]] announced plans for an interline agreement that would permit sales of jointly-issued tickets, which if approved between the two airlines, would come into effect during 2020. The partnership was to take advantage of each airline having substantial pre-existing presence at New York–JFK, Boston, and Fort Lauderdale airports.<ref>{{cite news|last1=Klesty|first1=Victoria|last2=Solsvik|first2=Terje|date=October 17, 2019|title=Norwegian Air, JetBlue tie up to expand transatlantic network|url=https://www.reuters.com/article/us-norwegianair-jetblue-airways/norwegian-air-jetblue-tie-up-to-expand-transatlantic-network-idUSKBN1WW1BX|access-date=October 18, 2019|location=[[Oslo]]|work=[[Reuters]]}}</ref>

=== 2020s ===
In January 2020, JetBlue announced its intentions to start becoming [[Carbon neutrality|carbon neutral]] on all domestic flights.<ref>{{cite news|last=Stevens|first=Pippa|date=2020-01-06|title=JetBlue announces plans to become carbon neutral on domestic flights in a first for the US airline industry|url=https://www.cnbc.com/2020/01/06/jetblue-will-be-carbon-neutral-on-all-domestic-flights-by-july-2020.html|access-date=2020-11-22|work=[[CNBC]]|location=[[New York City|New York]]|publisher=[[NBCUniversal News Group]]|language=en}}</ref><ref>{{cite web |date=January 6, 2020 |title=JetBlue Prepares its Business for a New Climate Reality |url=https://www.businesswire.com/news/home/20200106005549/en/JetBlue-Prepares-its-Business-for-a-New-Climate-Reality |access-date=2023-11-18 |publisher=[[Business Wire]]}}</ref> In February 2020, Joel Peterson announced his intention to retire from the airline's board of directors at the end of his current term, and was succeeded by Peter Boneparth in May 2020.<ref name=":1" /> Peterson had been part of the airline's board of directors since 1999 and served as chairman since 2008.<ref name=":1">{{Cite news |date=2020-02-18 |title=JetBlue Announces Changes to Board of Directors Aligned with New Governance Guidelines |work=JetBlue Airways Corporation |url=https://ir.jetblue.com/news/news-details/2020/JetBlue-Announces-Changes-to-Board-of-Directors-Aligned-with-New-Governance-Guidelines-02-18-2020/default.aspx |access-date=2023-11-18}}</ref>

JetBlue made changes to its operations due to the [[COVID-19 pandemic]] and its associated [[Impact of the COVID-19 pandemic on aviation|impacts on aviation]]. This included the reduction of passenger capacity by blocking middle seats on its [[Airbus A320 family|Airbus A320]] and [[Airbus A321|A321]] aircraft, and aisle seats on the [[Embraer E-Jet family#E190 and E195|Embraer E190]].{{citation needed|date=January 2024}} As a result of the economic effects caused by the pandemic, the company launched voluntary separation and extended time off programs. By August 2020, JetBlue, along with [[Southwest Airlines]], implemented strict policies for the wearing of face masks, which did not allow for medical exemptions, as part of its procedures during the COVID-19 pandemic.<ref>{{cite news|date=2020-08-08|title=Strict mask rules? Empty middle seats? We compare airlines' COVID-19 policies|url=https://www.latimes.com/business/story/2020-08-08/airline-mask-rules-compare-policies-empty-seats|access-date=2020-08-12|last=Martín|first=Hugo|newspaper=Los Angeles Times|location=Los Angeles|language=en-US}}</ref> The airline also announced that it would also continue to block middle seats through at least mid October.<ref>{{cite news|date=2020-08-05|title=JetBlue says it will continue to block middle seats through mid-October as COVID-19 precaution|url=https://www.fox10phoenix.com/news/jetblue-says-it-will-continue-to-block-middle-seats-through-mid-october-as-covid-19-precaution|last=Suh|first=Hyeji|work=[[Fox News]]|location=[[Phoenix, Arizona|Phoenix]]|publisher=[[Fox Television Stations]]|language=en-US}}</ref>

In June 2020, the airline announced several new routes across its network, including point-to-point routes between the northeastern United States and Florida, and new transcontinental routes from [[Newark Liberty International Airport]].<ref name="630-exp">{{Cite news |date=June 18, 2020 |title=JetBlue Will Add 30 New Routes, Launch Mint® at Newark |work=[[Business Wire]] |url=https://www.businesswire.com/news/home/20200618005531/en/JetBlue-Will-Add-30-New-Routes-Launch-Mint%C2%AE-at-Newark |access-date=2023-11-18}}</ref> Along with the impact of the COVID-19 pandemic on aviation, the airline announced that over 60% of its employees were interested in taking [[early retirement]] or [[Leave of absence|long-term leave]] from the firm.{{citation needed|date=January 2024}}

On July 9, 2020, JetBlue announced the imminent closure of its base at [[Long Beach Airport]] and transfer of the base's operations to [[Los Angeles International Airport]] from October 6, 2020.<ref name=":0">{{Cite news|last=Ruiz|first=Jason|date=July 9, 2020|title=JetBlue to pull out of Long Beach Airport starting in October|newspaper=Long Beach Post|location=Long Beach|url=https://lbpost.com/news/breaking-jetblue-to-pull-out-of-long-beach-airport-starting-in-october|access-date=July 9, 2020}}</ref> JetBlue had spent years negotiating to create a [[U.S. Customs and Border Protection]] station at the airport, and in 2017, despite a favorable recommendation from the city administration, the city council voted against the plan. The city and the airline also had disputes over late landings and slot usage. However, this was short lived because in September 2024, JetBlue officially closed their LAX focus city due to the federal court blocking their merger with Spirit Airlines, causing massive cuts and downgrading LAX from an operating base to a spoke city in their system for now. It remains to be seen if JetBlue will reopen their LAX operating base or replace it in a different city.<ref>{{cite web | url=https://www.presstelegram.com/2020/07/09/jetblue-will-end-service-in-long-beach-in-october-transfer-routes-to-lax/ | title=JetBlue will end service in Long Beach in October, transfer routes to LAX | date=July 9, 2020 }}</ref><ref>{{cite web | url=https://www.usatoday.com/story/travel/flights/todayinthesky/2017/01/26/jetblue-long-beach/97088552/ | title=JetBlue shocked by Long Beach rejection of international flights | website=[[USA Today]] }}</ref>

On July 16, 2020, [[American Airlines]] joined JetBlue in a strategic partnership called the "Northeast Alliance," which allowed the two carriers to share passengers and revenue and coordinate schedules for flights to and from New York's three major airports and Boston.<ref name="AA-2020">{{Cite news |date=July 16, 2020 |title=JetBlue and American Airlines Announce Strategic Partnership to Create More Competitive Options and Choice for Customers in the Northeast |work=[[Business Wire]] |url=https://www.businesswire.com/news/home/20200716005584/en/JetBlue-and-American-Airlines-Announce-Strategic-Partnership-to-Create-More-Competitive-Options-and-Choice-for-Customers-in-the-Northeast |access-date=2023-11-16}}</ref><ref>{{Cite journal |date=2023-09-01 |title=Assessing the impacts of northeast alliance between American airlines and JetBlue airways |url=https://www.sciencedirect.com/science/article/abs/pii/S0967070X23001634 |access-date=2023-11-16 |doi=10.1016/j.tranpol.2023.06.011 |last1=Zou |first1=Li |last2=Yu |first2=Chunyan |last3=Friedenzohn |first3=Daniel |journal=Transport Policy |volume=140 |pages=42–53 |s2cid=259411895 |url-access=subscription }}</ref> While the deal with American had the blessing of the Trump administration, the Department of Justice under President Biden, along with six states and the District of Columbia, initiated an antitrust lawsuit in 2022.<ref>{{cite news|url=https://www.bostonglobe.com/2022/09/26/business/feds-are-challenging-big-airline-alliance-with-boston-center-case/|title=The US government is challenging a big airline alliance, with Boston at the center of the case|newspaper=[[The Boston Globe]]|location=[[Boston]]|url-access=subscription|date=September 26, 2022|last=Chesto|first=Jon}}</ref> On May 19, 2023, the court ruled against the airlines, holding that the JetBlue–American partnership was anticompetitive and ordering it to be unwound.<ref>{{cite web | url=https://fortune.com/2023/05/20/american-airlines-jetblue-northeast-alliance-naked-agreement-not-to-compete/ | title=American Airlines, JetBlue alliance was 'a naked agreement not to compete with one another,' judge rules }}</ref><ref>{{cite web | url=https://www.politico.com/news/2023/05/19/american-airlines-jetblue-lose-doj-antitrust-challenge-against-partnership-00097962 | title=American Airlines, JetBlue lose DOJ antitrust challenge against partnership | website=[[Politico]] | date=May 19, 2023 }}</ref> Despite American announcing it would appeal, JetBlue said it would follow the judge's order and terminate their three-year alliance. JetBlue said ending the alliance would render "entirely moot" the Justice Department's objections that led to its separate lawsuit to block JetBlue's proposed merger with [[Spirit Airlines]], which would be the largest in the US airline industry [[American Airlines Group|since 2013]].<ref name="Reuters1">{{Cite news |last1=Singh |first1=Rajesh Kumar |last2=Shepardson |first2=David |last3=Bartz |first3=Diane |last4=Bartz |first4=Diane |date=2023-07-06 |title=JetBlue says it will end alliance with American to save Spirit merger deal |work=Reuters |url=https://www.reuters.com/business/aerospace-defense/jetblue-decides-not-appeal-american-airlines-alliance-court-ruling-2023-07-05/ |access-date=2023-10-28}}</ref><ref>[https://fortune.com/2023/07/06/jetblue-dumping-american-airlines-attempt-win-approval-spirit-airlines-acquisition/ JetBlue is dumping American Airlines in a last-ditch attempt to win approval for its Spirit Airlines acquisition]</ref> American said it "respected JetBlue's decision to focus on its other antitrust and regulatory challenges" but still planned to proceed with its appeal.<ref>[https://news.aa.com/news/news-details/2023/American-Airlines-statement-on-the-Northeast-Alliance-NET-ALP-07/default.aspx American Airlines statement on the Northeast Alliance]</ref> Experts said abandoning the partnership with American may only marginally help JetBlue when the Spirit case goes to trial in October 2023.<ref name=Reuters1 /><ref>{{Cite news |last1=Singh |first1=Rajesh Kumar |last2=Bartz |first2=Diane |last3=Bartz |first3=Diane |date=2023-07-06 |title=Analysis: Will abandoning American help JetBlue's Spirit merger? Not by much |work=Reuters |url=https://www.reuters.com/markets/deals/will-abandoning-american-help-jetblues-spirit-merger-not-by-much-2023-07-06/ |access-date=2023-10-28}}</ref>

On February 1, 2021, JetBlue introduced its new [[JetBlue Mint|Mint]] product called Mint Suite, which was to be configured on its entire Airbus A321LR fleet for its future transatlantic flights to [[London]], and on some of its A321neo aircraft for select flights initially to Los Angeles. On April 21, 2021, JetBlue announced that the airline would be expanding into Canada, announcing new routes between [[Vancouver International Airport|Vancouver]] and both New York City and Boston.<ref>{{cite web|url=https://dailyhive.com/vancouver/jetblue-vancouver-new-york-city-boston-flights|title=JetBlue to launch new routes from Vancouver to New York City and Boston in 2022 &#124; Venture|website=dailyhive.com|access-date=August 30, 2021}}</ref> On April 26, 2021, JetBlue held its inaugural [[Airbus A220-300]] flight which flew from Boston [[Logan International Airport]] to [[Tampa International Airport]].<ref>{{Cite press release |title=JetBlue's First Airbus A220-300 Featuring Incredible Comfort, Lower Operating Costs and Superior Performance Enters Scheduled Service |date=April 26, 2021 |publisher=JetBlue Corporation |url=https://news.jetblue.com/latest-news/press-release-details/2021/JetBlues-First-Airbus-A220-300-Featuring-Incredible-Comfort-Lower-Operating-Costs-and-Superior-Performance-Enters-Scheduled-Service-04-26-2021/default.aspx |access-date=December 22, 2023}}</ref> On May 19, 2021, JetBlue confirmed the start dates and destination airports for its planned flights to London, and by extension its first flights to Europe. The airline announced that it would operate services from New York (JFK) to both London [[Heathrow Airport|Heathrow]] and [[Gatwick Airport|Gatwick]] airports, and that the services would launch on August 11 and September 29, 2021, respectively.<ref>{{cite web |last= |first= |date=January 5, 2023 |title=JetBlue Enhances Transatlantic Flight Schedule with All-New Daylight Service from New York to London |url=https://news.jetblue.com/latest-news/press-release-details/2023/JetBlue-Enhances-Transatlantic-Flight-Schedule-with-All-New-Daylight-Service-from-New-York-to-London/default.aspx |access-date=December 22, 2023 |website=JetBlue Newsroom |language=en-US}}</ref><ref name="LONpress" /> In turn, the airline's planned flights between London and Boston were postponed to 2022.<ref name="LONpress">{{cite press release |url=https://ir.jetblue.com/news/news-details/2021/JetBlue-Set-to-Bring-Transatlantic-Travelers-Low-Fares-New-Choices-and-Incredible-Service-as-It-Lands-at-Both-London-Heathrow-and-London-Gatwick-05-19-2021/default.aspx |title=JetBlue Set to Bring Transatlantic Travelers Low Fares, New Choices and Incredible Service as It Lands at Both London Heathrow and London Gatwick |website=JetBlue Investor Relations |date=May 19, 2021 |access-date=December 22, 2023 |publisher=JetBlue}}</ref>

In May 2022, JetBlue's offer for [[Spirit Airlines]], made in response to an offer from [[Frontier Airlines]], was rejected, citing "an unacceptable level of closing risk" even with an enhanced offer.<ref name=":2">{{Cite news |last=Sider |first=Alison |date=2022-05-02 |title=Spirit Airlines Rejects JetBlue Bid, Sticks With Frontier Deal |language=en-US |newspaper=[[Wall Street Journal]]|location=[[New York City|New York]] |url-access=subscription|url=https://www.wsj.com/articles/spirit-airlines-rejects-jetblue-bid-sticks-with-frontier-deal-11651493285 |access-date=2022-05-03 |issn=0099-9660}}</ref><ref name=":3">{{cite news|last=Kelleher |first=Suzanne Rowan |title=JetBlue Sweetens Its Bid—But Spirit Airlines Says It Still Prefers Its Other Suitor |url=https://www.forbes.com/sites/suzannerowankelleher/2022/05/02/jetblue-sweetens-its-bid-spirit-airlines/ |access-date=2022-05-03 |magazine=Forbes|location=New York |language=en}}</ref><ref name=":4">{{cite news |author=Chris Isidore |title=Spirit rejects JetBlue's offer, saying it wants less lucrative deal with Frontier |url=https://www.cnn.com/2022/05/02/investing/spirit-rejects-jetblue-offer/index.html |access-date=2022-05-03 |work=[[CNN Business]]|location=New York|publisher=Warner Bros. Discovery|date=May 2, 2022 }}</ref><ref name=":5">{{Cite news |last=Chokshi |first=Niraj |date=2022-05-02 |title=Spirit Airlines rejects JetBlue's acquisition offer. |language=en-US |newspaper=The New York Times |location=New York|url=https://www.nytimes.com/2022/05/02/business/spirit-airlines-rejects-jetblue-offer.html |access-date=2022-05-03 |issn=0362-4331}}</ref> Later that month, JetBlue announced its intentions to execute a [[Takeover#Hostile_takeover|hostile takeover]] of Spirit.<ref name=":6">{{cite news | url=https://www.cnn.com/2022/05/16/investing/jetblue-spirit-takeover/index.html | title=JetBlue launches hostile takeover for Spirit |last1=Isidore|first1=Chris|last2=Morrow|first2=Allison|work=[[CNN Business]]|location=New York|publisher=Warner Bros. Discovery }}</ref><ref name=":7">{{cite news|last1=Aratani|first1=Lori|last2=Duncan|first2=Ian|url=https://www.washingtonpost.com/transportation/2022/05/16/jetblue-takeover-spirit-airlines-merger/ |title=JetBlue launches another bid for Spirit Airlines |newspaper=The Washington Post |location=New York|date=2022-05-16 |access-date=2022-05-26}}</ref> On July 28, JetBlue announced it had reached an agreement to purchase [[Spirit Airlines]] for $3.8 billion.<ref>{{cite web |title=JetBlue and Spirit to Create a National Low-Fare Challenger to the Dominant Big Four Airlines |url=https://www.sec.gov/Archives/edgar/data/1158463/000119312522204208/d319514dex991.htm }}</ref><ref name=":8">{{cite news | url=https://www.cnbc.com/2022/07/28/jetblue-airways-reaches-deal-to-buy-spirit-airlines.html | title=JetBlue to buy Spirit for $3.8 billion in push to become the fifth-largest US carrier|date=July 28, 2022|last=Josephs|first=Leslie|work=[[CNBC]]|location=New York|publisher=[[NBCUniversal News Group]]}}</ref> The [[United States Department of Justice Antitrust Division|U.S. Department of Justice's Antitrust Division]] has sought to block the deal, taking JetBlue to court over the sale.<ref>{{Cite news |last=Raymond |first=Nate |date=October 31, 2023 |title=US seeks to block JetBlue's Spirit Airlines deal at trial |language=en |work=[[Reuters]] |url=https://www.reuters.com/markets/deals/us-seeks-block-jetblue-spirit-airlines-merger-trial-2023-10-31/ |access-date=October 31, 2023}}</ref> In legal filings, the Justice Department claims that the merger will result in "higher fares, fewer seats, and harm millions of consumers".<ref>{{cite news | url=https://www.reuters.com/business/us-announce-antitrust-enforcement-action-tuesday-2023-03-07/ | title=US sues to stop JetBlue's deal for Spirit, cites consumer harm|date=March 7, 2023|last1=Bartz|first1=Diane|last2=Shepardson|first2=David|work=[[Reuters]]|publisher=[[Thomson Reuters]]}}</ref><ref>{{Cite web |last=Isidore |first=Chris |date=2023-03-07 |title=US Justice Department sues to block JetBlue's purchase of Spirit Airlines {{!}} CNN Business |url=https://www.cnn.com/2023/03/07/business/justice-department-jetblue-spirit-antitrust/index.html |access-date=2023-03-07 |website=CNN |language=en}}</ref>

In September 2022, JetBlue's venture subsidiary relaunched with a new name: JetBlue Ventures.<ref>{{Cite press release |last=Mattina |first=Sarah |date=2022-09-21 |title=Now introducing: JetBlue Ventures |url=https://medium.com/jetblue-ventures-insights/now-introducing-jetblue-ventures-9c8be11557df |access-date=2022-10-05 |publisher=JetBlue Airways Corporation|location=New York|via=Medium|language=en}}</ref>

In November 2022, JetBlue confirmed plans to fly from New York (JFK) to [[Charles de Gaulle Airport|Paris (CDG)]] starting in summer 2023. It said it then plans to add service from [[Logan International Airport|Boston Logan]] after.<ref>{{Cite web |date=April 3, 2021 |title=Say Bonjour to JetBlue Flights from New York To Paris On Sale Today |url=https://news.jetblue.com/latest-news/press-release-details/2023/Say-Bonjour-to-JetBlue-Flights-from-New-York-To-Paris-On-Sale-Today/default.aspx#:~:text=NEW%20YORK--(BUSINESS%20WIRE,will%20begin%20June%2029%2C%202023. |access-date=December 22, 2023 |website=JetBlue Newsroom |language=en}}</ref>

In April 2023, JetBlue continued its international expansion, announcing that it would add Amsterdam to its list of international destinations with a new route from [[John F. Kennedy International Airport]] to [[Amsterdam Airport Schiphol]] in late summer 2023. Robin Hayes, JetBlue CEO, said that the New York to Amsterdam route is "long overdue for some competition."<ref>{{Cite web |last=Bachelor |first=Blanc |date=November 14, 2023 |title=Amsterdam Will No Longer Restrict JetBlue Flights |url=https://afar.com/magazine/is-jetblue-still-flying-to-amsterdam |access-date=December 22, 2023 |website=Afar}}</ref>

JetBlue changed its standard livery in June 2023 to a primarily blue one with lighter accents.<ref>{{Cite web |url=https://www.news.jetblue.com/latest-news/press-release-details/2023/JetBlue-Introduces-Its-Boldest-Bluest-Plane--Ever--With-Livery-Refresh-Reflecting-Its-Role-as-Industry-Disruptor/default.aspx|title=JetBlue Introduces Its Boldest, Bluest Plane – Ever – With Livery Refresh Reflecting Its Role as Industry Disruptor|date=June 14, 2023|access-date=October 7, 2024|website=JetBlue Newsroom}}</ref>

In October 2023, JetBlue announced it would add flights from both Boston and New York (JFK) to [[Dublin Airport|Dublin, Ireland]], and New York (JFK) to [[Edinburgh Airport|Edinburgh, Scotland]], in 2024. Service from Boston to Amsterdam would also begin that year.<ref name="JB sum 24">{{cite web|url=https://news.jetblue.com/latest-news/press-release-details/2023/A-Celtic-Combo-JetBlue-Announces-Seasonal-Flights-to-Dublin-and-Edinburgh-on-Sale-Today/default.aspx|title=A Celtic Combo: JetBlue Announces Seasonal Flights to Dublin and Edinburgh on Sale Today|website=JetBlue.com|date=October 25, 2023}}</ref> The announcement will bring JetBlue's list of transatlantic destinations to six.<ref>{{Cite web |last=Cappetta |first=Michael |date=October 26, 2023 |title=JetBlue Announces New Seasonal Service to Dublin and Edinburgh |url=https://www.travelandleisure.com/jetblue-dublin-edinburgh-2024-seasonal-route-launch-8380428 |work=Travel + Leisure |issn=0041-2007}}</ref>

The Spirit case went to trial on October 31, 2023.<ref>{{Cite web |last=Conti |first=Mark |date=2023-11-03 |title=JetBlue's $3.8B merger with Spirit goes to court. Who will win? |url=https://news.northeastern.edu/2023/11/03/jetblue-spirit-merger-court-case/ |access-date=2023-11-06 |website=Northeastern Global News |language=en-US}}</ref> JetBlue argued that if it acquired Spirit and thus grew its fleet by 70%, it would be more able to compete with the [[List of largest airlines in North America|Big Four]] airlines. The Justice Department argued that an independent Spirit fills a role for price-conscious consumers that needs to be protected. JetBlue said the vacuum Spirit would leave in the market would be filled by growth from other budget carriers. The Justice Department said that was unlikely because the limits to growth that airlines face, such as shortages of planes and pilots, affect all airlines, including the discount carriers.<ref>{{cite news | url = https://apnews.com/article/jetblue-antitrust-lawsuit-spirit-airlines-d36316c49e9fe27c7898a947fcce2410 | title = Biden administration takes on JetBlue as its fight against industry consolidation goes to court | last = Koenig | first = David | publisher = Associated Press | date = October 31, 2023 | access-date = November 6, 2023}}</ref> In a ruling on January 16, 2024, a federal judge blocked JetBlue's acquisition of Spirit Airlines.<ref>{{cite news | url = https://www.wsj.com/business/airlines/jetblue-spirit-airline-merger-blocked-4b2ba920?mod=hp_lead_pos1 | title = Federal Judge Blocks JetBlue's $3.8 Billion Acquisition of Spirit Airlines | last = Michaels| first = David | publisher = WSJ | date = January 16, 2024 | access-date = January 16, 2024}}</ref> The two airlines initially said they would appeal, but on March 4, 2024, they announced they were calling off the merger, with JetBlue paying Spirit a breakup fee of $69 million and Spirit's shareholders $400 million.<ref>[https://www.nytimes.com/2024/03/04/business/jetblue-spirit-airlines-merger.html JetBlue and Spirit Call Off Their $3.8 Billion Merger]</ref><ref>{{Cite web |last=Isidore |first=Chris |date=2024-03-04 |title=JetBlue pulls out of deal to buy Spirit Airlines {{!}} CNN Business |url=https://www.cnn.com/2024/03/04/business/jetblue-ends-spirit-deal/index.html |access-date=2024-03-04 |website=CNN |language=en}}</ref>

In January 2024, JetBlue announced that CEO Robin Hayes will step down effective February 12 and would be replaced by president Joanna Geraghty.<ref name=":13">{{Cite news |date=2024-01-08 |title=JetBlue CEO Robin Hayes to Step Down in February |url=https://www.bloomberg.com/news/articles/2024-01-08/jetblue-ceo-hayes-to-be-replaced-next-month-by-current-president |access-date=2024-01-09 |work=Bloomberg.com |language=en}}</ref> She will become the first woman to lead a major US airline.<ref name=":13" /> On February 7, 2024, the airline announced that Marty St. George, would return to the airline as president starting on February 26, 2024, after leaving the airline back in 2020 to be the COO of [[LATAM Airlines Group]].<ref name=":9">{{Cite web |date=2024-02-07 |title=Marty St. George Is Returning to JetBlue |url=https://www.travelmarketreport.com/articles/Marty-St-George-Is-Returning-to-JetBlue |access-date=2024-02-07 |website=www.travelmarketreport.com |language=en}}</ref>{{Update after|2024|02|12}}