Editing Jolt Cola (section)

==History==
[[File:Jolt Cola.jpg|thumb|A can of Jolt Cola]]
[[File:Jolt Cola 0001.jpg|thumb|170px|A "battery bottle"]]
Jolt Cola was a beverage originally made by The Jolt Company, Inc., of [[Rochester, New York]]. From the outset, Jolt's marketing strategy centered on the caffeine content, billing the drink as a means to promote wakefulness. The initial slogan was "All the sugar and twice the caffeine."

In the fall of 1987, the company began marketing a low calorie version, called Jolt 25, which was sweetened with a mixture of sugar and [[NutraSweet]] (a brand of [[aspartame]]), with 25 calories per {{convert|12|usoz|ml|abbr=on}} can. Jolt Cola later diversified into additional flavors named Cherry Bomb, Citrus Climax, Orange Blast, White Lightning (grape), Red Eye, and Electric Blue.

In 2003, the name was licensed to a [[Hackensack, New Jersey]], company named [https://www.gumrunners.com/ GumRunners, Inc.], which manufactures a line of caffeinated gum and mints bearing the Jolt label and the slogan "Chew More, Do More."<ref>{{Cite news |url=https://www.newspapers.com/clip/66229171/making-a-mint-pair-quit-jobs-to-create/ |title=Making a Mint: Pair quit jobs to create caffeinated gum |first=Dunstan |last=Prial |newspaper=[[Leader-Telegram]] |page=32 |date=2006-03-26 |access-date=2020-12-28 |via=Newspapers.com}}</ref> The gum came in two flavors: Spearmint and Icy Mint.

In 2006, Jolt Cola revamped its product line to Jolt Energy and changed its logo and packaging, called "Jolt battery bottles", resembling the shape of an [[AA battery]] and which make a loud popping sound when opened. The cans were {{convert|695|ml|usoz|order=flip|abbr=on}} resealable [[Aluminium bottle|aluminum bottles]], with a body similar to that of a standard aluminum beverage can. The top had a twist-off aluminum cap with a plastic gasket liner.  

They also offered smaller "Quick Fix" {{convert|250|ml|usoz|order=flip|abbr=on}} [[disposable product|single-use]] pull-tab aluminum cans, similar to those used for [[Red Bull]] and "battery cans" ({{convert|473|ml|usoz|order=flip|abbr=on|sigfig=2}} resealable aluminum cans with the same twist-off top as the battery bottles. The Jolt Cola Web site claimed that the "Quick Fix" sizes were available at establishments serving "adult beverages", for use as a mixer. The flavors of Jolt were changed. Flavors were Cola, Blue Raspberry, Cherry Bomb (cherry cola), Silver (lemon-lime), Wild Grape, Orange Blast, Passionfruit (featuring a yellow can) and Ultra (a diet drink with [[Splenda]] as its [[Sugar substitute|artificial sweetener]] alongside [[guarana]], [[ginseng]], [[taurine]], and [[B vitamins|vitamin B complex]]).

In 2008, the founder of The Jolt Company, C.J. Rapp, sold a controlling interest in the company to Emigrant Capital. In early 2009, the new owners removed Rapp as CEO of The Jolt Company. Later in 2009, the new owners filed for bankruptcy. Rapp and other shareholders had the bankruptcy filings overturned and dismissed from the courts.<ref>{{cite web | url=http://www.ibtimes.com/articles/20090929/jolt-cola-maker-files-bankruptcy-protection.htm | access-date=2009-10-13 | title=Jolt Cola maker files for bankruptcy protection| website=[[International Business Times]] | date=2009-09-29 }}</ref>  Rapp and another shareholder sued Emigrant Capital for breach of fiduciary responsibility. After eight years of litigation, Rapp and Emigrant reached undisclosed settlement terms. 

In August 2017, [[Geek.com]] confirmed that Jolt Cola would return at [[Dollar General]] stores in September 2017.<ref name=Geek.com>{{cite web |title= JOLT Cola is Coming Back, With O.G. Cans |url= https://www.geek.com/culture/jolt-cola-is-coming-back-with-o-g-cans-1714033/ |date= 30 Aug 2017 |website= Geek.com |access-date= 2017-08-30 |archive-date= September 11, 2017 |archive-url= https://web.archive.org/web/20170911114012/https://www.geek.com/culture/jolt-cola-is-coming-back-with-o-g-cans-1714033/ |url-status= dead }}</ref> This version of Jolt Cola was produced for ECC Jolt, LLC, a [[New York City]]-based company. Jolt Cola ceased updating its international social media outlets in March 2019. Shortly thereafter, Dollar General stopped selling the product. It is still being manufactured for the domestic market in Australia.<ref>{{cite web|url=https://www.joltcola.com.au/|title=Jolt Corporation Australia|access-date=2024-08-10}}</ref>

In October 2024, the sports supplement company Redcon1 announced an upcoming release of a sugar-free energy drink with Redcon1 and Jolt Cola co-branding.<ref>{{Cite web |title=REDCON1 unveils the return of legendary "first energy drink" of the 80 |url=https://redcon1.com/blogs/news/redcon1-unveils-the-return-of-legendary-first-energy-drink-of-the-80s-jolt-cola-at-nacs |access-date=2024-12-29 |website=REDCON1 |language=en}}</ref><ref>{{Cite AV media |url=https://vimeo.com/1024213904 |title=Jolt Cola Energy Drink |date=2024-10-29 |last=Monahan |first=Ryan |access-date=2024-12-29 |via=Vimeo}}</ref>