Editing Just Say No (section)

==Initiation==
The campaign emerged from a substance abuse prevention program supported by the [[National Institutes of Health]], pioneered in the 1970s by [[University of Houston]] Social Psychology Professor Richard I. Evans. Evans promoted a [[Inoculation theory|social inoculation model]], which included teaching student skills to resist peer pressure and other social influences. The campaign involved University projects done by students across the nation. [[Jordan Zimmerman (advertising)|Jordan Zimmerman]], then a student at [[University of South Florida]], and later an advertising entrepreneur,<ref name="jzpromo">Zimmerman, Jordan (2015-01-25). Who Is Jordan Zimmerman? Blog, 25 January 2015. Retrieved from http://www.jzleadingfearlessly.com/who-is-jordan-zimmerman/ {{Webarchive|url=https://web.archive.org/web/20170226050003/http://www.jzleadingfearlessly.com/who-is-jordan-zimmerman/ |date=February 26, 2017 }}.</ref> won the campaign. The anti-drug movement was among the resistance skills recommended in response to low [[peer pressure]], and Nancy Reagan's larger campaign proved to be an effective dissemination of this social inoculation strategy.<ref>Evans, R.I. (in press). Just say no. In Breslow, L., Encyclopedia of Public Health (p. 1354). New York: Macmillan.</ref>

Nancy Reagan first became involved during a campaign trip in 1980 to [[Daytop Village]] in [[New York City]]. She recalls feeling impressed by a need to educate the youth about drugs and drug abuse.<ref name="nrc"/> Upon her husband's election to the presidency, she returned to Daytop Village and outlined how she wished to help educate the youth. Nancy Reagan's longtime Chief of Staff [[James Rosebush]] helped her expedite what she viewed as one of her legacies as First Lady.<ref name="nrc"/> She stated in 1981 that her best role would be to bring awareness about the dangers of drug abuse:

<blockquote>Understanding what drugs can do to your children, understanding peer pressure and understanding why they turn to drugs is ... the first step in solving the problem.<ref name="nrc"/></blockquote>