Editing Kinetic typography (section)

== History ==
With the advent of film and graphic animation, the possibility of matching text and motion emerged. Examples of animated letter-forms appeared as early as 1899 in the advertising work of [[Georges Méliès]].<ref>Bellantoni, Jeff and Woolman, Matt, 'Type in Motion', Thames & Hudson, 1999.</ref> Early feature films contained temporal typography, but this was largely static text, presented sequentially and subjected to cinematic transitions. It was not until the 1960s that [[opening titles]] began to feature typography that was truly kinetic. Scholars recognize the first feature film to extensively use kinetic typography as [[Alfred Hitchcock]]'s ''[[North by Northwest]]'' (1959).<ref>{{cite web | url=http://www.wizmotions.com/46465/history-kinetic-typography/ | archive-url=https://web.archive.org/web/20150214215111/http://www.wizmotions.com/46465/history-kinetic-typography/ | url-status=usurped | archive-date=February 14, 2015 | title=History of Kinetic Typography | publisher=WizMotions | accessdate=20 February 2015 | author=Zimmerman, Bill}}</ref> This film's opening title sequence—created by [[Saul Bass]]—contained animated text, featuring credits that "flew" in from off-screen, and finally faded out into the film itself. A similar technique was also employed by Bass in ''[[Psycho (1960 film)|Psycho]]'' (1960).<ref>{{cite web | url=https://www.cs.cmu.edu/~johnny/kt/dist/files/Kinetic_Typography.pdf | title=The Kinetic Typography Engine: An Extensible System for Animating Expressive Text | publisher=Carnegie Mellon University | accessdate=20 February 2015 |author1=Lee, Johnny C. |author2=Forlizzi, Jodi |author3=Hudson, Scott E. }}</ref>

Since then, the use of kinetic typography has become commonplace in film introductory titles and [[television advertisements]]. More recently, it has been a central feature of numerous [[Station identification|television idents]], notably [[Martin Lambie-Nairn]]'s first ident for the British [[Channel 4]] television network in use from 1982.