Editing Lands' End (section)

==History==
Lands' End began as a [[mail-order]] yachting supply company in 1963 in [[Chicago]].<ref>{{cite news | url=https://www.cbsnews.com/news/lands-end-ceo-from-italian-sports-cars-to-american-fashion/ | title=Lands' End CEO: From supercars to American fashion | work=[[CBS News]] | date=May 7, 2015}}</ref><ref>{{Cite news | url=https://www.adweek.com/commerce/with-ecommerce-boom-lands-end-thrives-as-the-apparel-category-struggles/ | title=With Ecommerce Boom, Lands' End Thrives as the Apparel Category Struggles | first=Richard | last=Collings | work=[[AdWeek]] | date=December 3, 2020}}</ref> It was founded by [[Gary Comer]],<ref name=Weighs/><ref name=comerobit>{{cite news |url=https://www.nytimes.com/2006/10/06/business/06comer.html |title=Gary C. Comer, 78, Founder of Lands' End, Dies |newspaper=[[The New York Times]] |first=Dennis |last=Hevesi |date=October 6, 2006 | url-access=limited}}</ref> along with his partners, [[1963 Pan American Games]] gold medalist sailors [[Richard Stearns (sailor)|Richard Stearns]] and [[Robert Halperin]], and two of Stearns' employees.<ref name=Halperin/><ref>{{cite news | url=https://www.chicagotribune.com/2006/10/05/gary-comer-1927-2006/ |title=Gary Comer: 1927 - 2006 | first=Rick | last=Kogan |work=[[Chicago Tribune]] |date=October 5, 2006 |archive-url=https://web.archive.org/web/20131102070042/http://articles.chicagotribune.com/2006-10-05/news/0610050120_1_lands-end-young-rubicam-clothing |archive-date=November 2, 2013 |url-status=live}}</ref>

In 1978, it expanded into general clothing and home furnishings, and moved to [[Dodgeville, Wisconsin]].<ref name=comerobit/> 

In October 1986, it became a [[public company]] via an [[initial public offering]].<ref>{{Cite web | url=https://www.financecharts.com/stocks/LE/summary/ipo-date | title=Lands End (LE) IPO Date | publisher=FinanceCharts}}</ref>

In the late 1980s, Lands' End was the jersey supplier of the [[United States national rugby union team]].<ref>{{Cite news |url=https://hypebeast.com/2019/9/rowing-blazers-lands-end-capsule-collection-release |title=Rowing Blazers Taps Lands' End for Colorful Capsule Collection | first=Gabrielle | last=Leung | work=[[Hypebeast (company)|Hypebeast]] |date=September 5, 2019}}</ref>

In July 1995, the company launched its website, Landsend.com.<ref>{{Cite news | url=https://wwd.com/business-news/retail/lands-end-timeline-6947338/ | title=Land’s End Through the Years | work=[[Women's Wear Daily]] | date=May 23, 2013 | url-access=subscription}}</ref>

In 2002, [[Sears, Roebuck and Company]] acquired the company for $2&nbsp;billion in cash.<ref>{{cite news | url=https://money.cnn.com/2002/05/13/news/deals/sears/index.htm | title=Sears buys Lands' End |work=[[CNN]] |date=May 13, 2002}}</ref> Sears offered products by Lands' End in many of its retail stores, until 2019.<ref name=betting>{{cite news | url=https://fortune.com/2020/06/03/kohls-lands-end-partnership-sears-stores/ | title=Why Lands’ End is betting on its new Kohl’s partnership to refuel growth | first=Phil | last=Wahba | work=[[Fortune (magazine)|Fortune]] | date=June 3, 2020 | url-access=subscription}}</ref>

In November 2009, Lands' End launched Lands' End Canvas, which offered a more fashion-oriented selection of casual clothing for men and women. It was discontinued in 2013.<ref>{{cite news |url=https://wwd.com/feature/lands-end-paints-new-canvas-10404931/ |title=Lands' End Paints a New Canvas | first=David | last=Moin | work=[[Women's Wear Daily]] | date=April 6, 2016}}</ref><ref>{{cite news |url=https://www.glamour.com/story/lands-end-gets-chicified-get-t |title=Lands' End Gets Chicified: Get To Know Canvas |last=Lester |first=Tracey Lomrantz | work=[[Glamour (magazine)|Glamour]] | date=November 12, 2009}}</ref> The line was reintroduced in 2016 but cancelled in 2017 by the new CEO.<ref>{{cite press release | url=https://www.prnewswire.com/news-releases/lands-end-introduces-canvas-by-lands-end-300248514.html | title=Lands' End Introduces Canvas by Lands' End | work=[[PR Newswire]] | date=April 8, 2016}}</ref><ref>{{cite news | url=https://www.jsonline.com/story/money/business/2017/05/15/lands-end-turns-page/320745001/ | title=Lands' End axes ex-CEO's apparel line | last=Romell | first=Rick |work=[[Milwaukee Journal Sentinel]] | date=May 15, 2017}}</ref>

In 2013, the company partnered with Borderfree to display international orders in local currency.<ref>{{Cite news | url=https://wwd.com/feature/lands-end-enhances-e-commerce-for-international-customers-7169565-210260/ | title=Lands’ End Enhances E-commerce for International Customers | first=Vicki M. | last=Young | work=[[Women's Wear Daily]] | date=September 20, 2013}}</ref>

The company began selling on [[Debenhams]] and in 2014, in its first international partnership, in [[House of Fraser]].<ref>{{Cite news | url=https://wwd.com/business-news/retail/lands-end-lands-in-house-of-fraser-7850495/ | title=Lands’ End Lands in House of Fraser | first=David | last=Moin | work=[[Women's Wear Daily]] | date=August 27, 2014 | url-access=subscription}}</ref><ref>{{Cite news | url=https://fashionunited.uk/v1/design/lands-end-opens-concession-stands-in-house-of-fraser/201408256934 | title=Lands' End opens concession stands in House of Fraser | work=[[FashionUnited]] | date=August 25, 2014}}</ref>

In April 2014, Sears completed the [[corporate spin-off]] of the company, which once again became publicly traded.<ref>{{cite news | url=https://apnews.com/lands-end-starts-trading-as-public-company-76a014c128874e7bb408c5bf19124a13 |title=Lands' End Starts Trading as Public Company |work=[[Associated Press]] | date=June 12, 2018}}</ref>

Jerome Griffith became CEO in March 2017, succeeding [[Federica Marchionni]].<ref name=Shadow/>

In 2018, the company began selling on [[Amazon.com]].<ref name=Shadow>{{cite news |first=Phil |last=Wahba |url=https://fortune.com/2018/12/07/lands-end-sears-2/ |title=How Lands' End Emerged From the Shadow of Sears and Prospered Again |work=Fortune |date=December 7, 2018 }}</ref><ref>{{cite news | url=https://www.reuters.com/article/us-amazon-com-brands-apparel/selling-with-the-enemy-why-rival-retailers-embrace-amazon-com-idUSKCN1RL0E7/ | title=Selling with the enemy: Why rival retailers embrace Amazon.com | first1=Sonya | last1=Dowsett | first2=Melissa | last2=Fares | work=[[Reuters]] | date=April 10, 2019}}</ref>

In 2018 and 2019, the company produced uniforms for employees of [[Delta Airlines]] and [[American Airlines]].<ref>{{Cite news | url=https://wwd.com/feature/lands-end-strategies-for-growth-1202705851/ | title=Lands’ End Finding New Ground for Growth | first=David | last=Moin | work=[[Women's Wear Daily]] | date=April 6, 2016}}</ref>

In 2019, Lands' End closed its remaining store-within-a-store branches in Sears stores, after Sears Holdings filed for Chapter 11 bankruptcy.<ref name=Shadow/><ref>{{Cite news |url=https://www.retaildive.com/news/lands-end-to-take-final-steps-away-from-sears/555683/ |title=Lands' End to take final steps away from Sears |first=Caroline |last=Jansen |work=[[Industry Dive]] |date=May 29, 2019}}</ref>

In 2020, the company entered into a partnership with [[Kohl's]] to sell the company's products in its stores.<ref name=betting/>

In 2021, the company partnered with [[QVC]] to sell its products on its website, expanded to video sales in April 2022.<ref>{{Cite news | url=https://wwd.com/business-news/retail/lands-end-grows-the-landscape-for-luring-customers-1235158984/ | title=Lands’ End Grows the Landscape for Luring Customers | first=David | last=Moin | work=[[Women's Wear Daily]] | date=April 14, 2022 | url-access=subscription}}</ref><ref>{{Cite news | url=https://www.retaildive.com/news/lands-end-partners-with-qvc-to-sell-swimwear/622202/ | title=Lands’ End partners with QVC to sell swimwear | first=Tatiana | last=Walk-Morris | work=[[Industry Dive]] | date=April 18, 2022}}</ref><ref>{{Cite press release | url=https://www.globenewswire.com/news-release/2022/04/14/2422562/0/en/Lands-End-and-QVC-Strengthen-Relationship-With-On-Air-Launch.html | title=Lands’ End and QVC Strengthen Relationship With On-Air Launch | publisher=[[Globe Newswire]] | date=April 14, 2022}}</ref>