Editing Louis Vuitton (section)

==History==

===Founding to World War II===
{{See also|Louis Vuitton (designer)}}

The Louis Vuitton label was founded by Vuitton in 1854 on Rue Neuve des Capucines in [[Paris]].<ref name="LV Timeline">{{cite web|url=http://www.louisvuitton.com/web/flash/index.jsp;jsessionid=QEDUVBBTA0GZWCRBXUXFAHYKEG4RAUPU?buy=1&langue=en_US |title=Timeline |publisher=Louis Vuitton |access-date=3 March 2008 |url-status=dead |archive-url=https://web.archive.org/web/20081219020321/http://www.louisvuitton.com/web/flash/index.jsp%3Bjsessionid%3DQEDUVBBTA0GZWCRBXUXFAHYKEG4RAUPU?buy=1&langue=en_US |archive-date=19 December 2008 }}</ref> Louis Vuitton had observed that the [[H.J. Cave & Sons|HJ Cave]] Osilite<ref>{{cite web |url=http://www.christies.com/LotFinder/LotDetailsPrintable.aspx?intObjectID=1719175 |title=A large suitcase of coffee color leather, with leather straps and with black and claret painted owner's stripes, monogrammed R.F., the interior fitted with a tray and labelled H.J. Cave and Sons 'Osilite' trademark-31.5 x 18 x 11in. (80 x 46 x 26&nbsp;cm.); another matching smaller case-29 x 17 x 10in. (74 x 43 x 25.5&nbsp;cm.); and a smaller lightweight case, the interior labelled as above-24 x 13.75 x 6in. (61 x 35 x 15&nbsp;cm.), 1930s (3) |publisher=Christies.com |date=2000-01-25 |access-date=2012-11-07 |archive-date=18 November 2012 |archive-url=https://web.archive.org/web/20121118104459/http://www.christies.com/LotFinder/LotDetailsPrintable.aspx?intObjectID=1719175 |url-status=live }}</ref> trunk could be easily stacked. In 1858, Vuitton introduced his flat-topped trunks with Trianon canvas, making them lightweight and airtight.<ref name="LV Timeline" /> Before the introduction of Vuitton's trunks, rounded-top trunks were used, generally to promote water runoff, and thus could not be stacked. It was Vuitton's gray Trianon canvas flat trunk that allowed the ability to stack them on top of another with ease for voyages. Many other luggage makers later imitated Vuitton's style and design.<ref name="Contemporary Fashion"/>

The company participated in the [[Exposition Universelle (1867)|1867 Universal Exhibition in Paris]].<ref name="LV Timeline"/> In 1871, [[Ōyama Iwao]] became the first recorded Japanese customer, ordering a set of luggage while in Paris as a military observer during the [[Franco-Prussian War]].<ref>{{cite book |last1=Horne |first1=Alistair |title=Hubris: The Tragedy of War in the Twentieth |date=2015 |publisher=W&N |isbn=978-0297867623 |page=30}}</ref> To protect against the duplication of his look, Vuitton changed the Trianon design to a beige-and-brown stripes design in 1876.<ref name="Contemporary Fashion"/> By 1885, the company opened its first store in [[London]] on [[Oxford Street]].<ref name="LV Timeline" /> Soon thereafter, due to the continuing imitation of his look, in 1888, Vuitton created the Damier Canvas pattern, which bore a logo that reads "''marque L. Vuitton déposée''", which translates into "L. Vuitton registered [[trademark]]". In 1892, Louis Vuitton died, and the company's management passed to his son.<ref name="Contemporary Fashion"/><ref name="LV Timeline" />

[[File:Advertisement for Louis Vuitton July 1898.jpg|left|thumb|Ad for Louis Vuitton luggage, 1898]]

After the death of his father, [[Georges Ferréol Vuitton|Georges Vuitton]] began a campaign to build the company into a worldwide corporation, exhibiting the company's products at the [[World's Columbian Exposition|Chicago World's Fair]] in 1893. In 1896, the company launched the signature Monogram canvas<ref name="Monogram canvas">[https://www.researchgate.net/figure/Louis-Vuitton-monogram-canvas-colour-and-pattern_fig1_373825352 Louis Vuitton Monogram canvases] researchgate.net</ref> and made the worldwide patents on it.<ref name="Contemporary Fashion"/><ref name="LV Timeline" /> Its graphic symbols, including quatrefoils and flowers (as well as the LV monogram), were based on the trend of using [[Mon (emblem)|Japanese family crests (''mon'')]] designs in the late [[Victorian era]]. At the time, Georges Vuitton was fascinated by Japanese motifs, including ''mon'', and his son, Gaston-Louis Vuitton, amassed a large collection of [[Japanese sword mountings|Japanese sword guards (''tsuba'')]]. Some of the motifs found on the trunks were inspired by these ''tsuba''.<ref>{{cite web|url=http://eu.louisvuitton.com/eng-e1/articles/exhibition-in-tokyo-japan-room|title=News By Louis Vuitton: EXHIBITION IN TOKYO: INSPIRATIONAL JAPAN|first=Louis|last=Vuitton|website=eu.louisvuitton.com|access-date=13 December 2016|archive-date=20 December 2016|archive-url=https://web.archive.org/web/20161220162151/http://eu.louisvuitton.com/eng-e1/articles/exhibition-in-tokyo-japan-room|url-status=live}}</ref><ref>{{cite web|url=https://www.tatlerasia.com/lifestyle/travel/louis-vuitton-tokyo-exhibition-volez-voguez-voyagez|archive-url=https://web.archive.org/web/20230713010351/https://www.tatlerasia.com/lifestyle/travel/louis-vuitton-tokyo-exhibition-volez-voguez-voyagez|title=Orient Express: A Journey Through Tokyo with Louis Vuitton's Travel Exhibition|publisher=[[Tatler]]|date=16 May 2016|archive-date=13 July 2023|access-date=16 May 2025}}</ref><ref>{{cite web|url=https://www.waseda.jp/top/en/news/43260|archive-url=https://web.archive.org/web/20240317142249/https://www.waseda.jp/top/en/news/43260|title=Japan and Louis Vuitton – The "Volez, Voguez, Voyagez – Louis Vuitton" Exhibition|publisher=[[Waseda University]]|date=14 July 2016|archive-date=17 March 2024|access-date=15 May 2025}}</ref> The patents later proved to be successful in stopping counterfeiting. In this same year, Georges travelled to the United States, where he toured cities such as New York, [[Philadelphia]], and Chicago, selling Vuitton products. In 1901, the Louis Vuitton Company introduced the ''Steamer Bag'', a smaller piece of luggage designed to be kept inside Vuitton luggage trunks.

By 1913, the Louis Vuitton Building opened on the [[Champs-Elysees]]. It was the largest travel-goods store in the world at the time. Stores also opened in New York, [[Bombay]], [[Washington, D.C.|Washington]], London, [[Alexandria]], and [[Buenos Aires]] as World War I began. Afterwards, in 1930, the Keepall bag was introduced. During 1932, LV introduced the ''Noé'' bag. This bag was originally made for champagne vintners to transport bottles. Soon thereafter, the Louis Vuitton ''Speedy'' bag was introduced (both are still manufactured today).<ref name="LV Timeline" /> In 1936 Georges Vuitton died, and his son, Gaston-Louis Vuitton, assumed control of the company.<ref name="LV Timeline" />

===WWII Nazi collaboration===

During World War II, Louis Vuitton [[Collaborationism|collaborated]] with the [[Nazis]] during the [[German military administration in occupied France during World War II|German occupation of France]]. The French book ''Louis Vuitton, A French Saga'', authored by French journalist Stephanie Bonvicini and published by Paris-based Editions Fayard,<ref>{{cite web|url=https://www.fayard.fr/|title=Fayard &#124; Editions Fayard|website=www.fayard.fr|access-date=25 August 2021|archive-date=16 August 2021|archive-url=https://web.archive.org/web/20210816082530/https://www.fayard.fr/|url-status=live}}</ref> tells how members of the Vuitton family actively aided the Vichy government led by Marshal [[Philippe Pétain]] and increased their wealth from their business affairs with the Germans. The family set up a factory dedicated to producing artefacts glorifying Pétain, including more than 2,500 busts.

Caroline Babulle, a spokeswoman for the publisher, Fayard, said: "They have not contested anything in the book, but they are trying to bury it by pretending it doesn't exist."<ref name="guardian.co.uk">{{cite news | url=https://www.theguardian.com/secondworldwar/story/0,14058,1230301,00.html | title=''Louis Vuitton's links with Vichy regime exposed'', The Guardian, June&nbsp;3, 2004. | location=London | date=3 June 2004 | access-date=11 May 2010 | first=Kim | last=Willsher | archive-date=2 June 2021 | archive-url=https://web.archive.org/web/20210602034637/https://www.theguardian.com/world/2004/jun/03/france.secondworldwar | url-status=live }}</ref> Responding to the book's release in 2004, a spokesman for LVMH said: "This is ancient history. The book covers a period when it was family-run and long before it became part of LVMH. We are diverse, tolerant and all the things a modern company should be."<ref name="guardian.co.uk"/> An LVMH spokesman told the satirical magazine ''[[Le Canard Enchaîné]]'': "We don't deny the facts, but regrettably the author has exaggerated the Vichy episode. We haven't put any pressure on anyone. If the journalists want to censor themselves, then that suits us fine." That publication was the only French periodical to mention the book, possibly because LVMH is the country's biggest advertiser in the press.<ref name="guardian.co.uk"/>

===1945 through 2000===
{{See also|Louis Vuitton Cup|America's Cup|LVMH}}During this period, Louis Vuitton began to incorporate leather into most of its products, which ranged from small purses and wallets to larger pieces of luggage. In order to broaden its line, the company revamped its signature Monogram canvas in 1959<ref name="LV Timeline" /> to make it more supple, allowing it to be used for purses, bags, and wallets. It is believed that in the 1920s, counterfeiting returned as a greater issue to continue on into the 21st century.<ref name="Contemporary Fashion"/> In 1966, the ''Papillon'' was launched (a cylindrical bag that is still popular today).

In 1975, the company owns only two shops and has an annual revenue of 10 millions [[Francs]]. Odile Vuitton pushes for the expansion of the company internationally.<ref>{{Cite web |title=Louis Vuitton. INTERNATIONAL REGISTRATION IN FORCE TRADEMARK - Madrid (WIPO). |url=https://branddb.wipo.int/en/brand/WO500000000416052 |website=wipo.int}}</ref><ref>{{Cite web |title=Portraits des dirigeants de la Maison Vuitton |url=https://www.la-malle-en-coin.com/fr/le-blog/liste-des-articles/40-encyclopedie-vuitton/biographie/2713-portraits-des-dirigeants-de-la-maison-vuitton.html?showall=&start=5 |access-date=2025-05-08 |website=www.la-malle-en-coin.com}}</ref> Her husband [[Henry Racamier]] joins her and took over the reins of Louis Vuitton in 1977. By 1977 Louis Vuitton reached an annual revenue up to 70&nbsp;million [[Francs]] (US$14.27&nbsp;million).<ref name="exchng77">{{cite web|url=http://fx.sauder.ubc.ca/etc/USDpages.pdf|title=1977 Exchange Rates|access-date=16 May 2010|archive-date=12 May 2015|archive-url=https://web.archive.org/web/20150512095429/http://fx.sauder.ubc.ca/etc/USDpages.pdf|url-status=live}}</ref>{{Citation needed|date=May 2025}}

A year later, the label opened its first stores in Japan: in Tokyo and [[Osaka]]. In 1983, the company joined with [[America's Cup]] to form the [[Louis Vuitton Cup]], a preliminary competition (known as an eliminatory regatta) for the yacht race. Louis Vuitton later expanded its presence in Asia with the opening of a store in [[Taipei]], Taiwan in 1983 and [[Seoul]], South Korea in 1984. In the following year, 1985, the Epi leather line was introduced.<ref name="LV Timeline" />

1987 saw the creation of [[LVMH]].<ref name="LV Timeline" /> [[Moët et Chandon]] and [[Hennessy]], leading manufacturers of champagne and [[cognac]], merged respectively with Louis Vuitton to form the luxury goods conglomerate. Profits for 1988 were reported to have been up by 49% more than in 1987. By 1989, Louis Vuitton came to operate 130 stores worldwide.<ref name="LV Timeline" /> Entering the 1990s, Yves Carcelle was named president of LV, and in 1992, Louis Vuitton entered mainland China by opening its first store in [[Beijing]] at the Palace Hotel. Further products became introduced such as the Taiga leather line in 1993, and the literature collection of ''Voyager Avec...'' in 1994. In 1996, the celebration of the Centennial of the Monogram canvas was held in seven cities worldwide.<ref name="LV Timeline" />

In 1997, Louis Vuitton made [[Marc Jacobs]] its Artistic Director.<ref>{{cite web|title=Marc Jacobs|url=http://www.louisvuitton.co.uk/front/#/eng_GB/Journeys-section/La-Maison/Marc-Jacobs|publisher=Louis Vuitton|access-date=26 May 2012|archive-date=18 May 2012|archive-url=https://web.archive.org/web/20120518062814/http://www.louisvuitton.co.uk/front/#/eng_GB/Journeys-section/La-Maison/Marc-Jacobs|url-status=live}}</ref> In March of the following year, he designed and introduced the company's first "[[prêt-à-porter]]" line of clothing for men and women. Also in this year products introduced included the Monogram Vernis line, the LV scrapbooks, and the ''Louis Vuitton City Guide''.<ref name="LV Timeline" />

The last events in the 20th century were the release of the mini monogram line in 1999. The opening of the first store in Africa in [[Marrakech, Morocco]], in 2000. Finally, the auction at the International Film Festival in [[Venice, Italy]], where the vanity case "amfAR" designed by [[Sharon Stone]] was sold, with the proceeds going to the [[amfAR|Foundation for AIDS Research]] (also in 2000).<ref name="LV Timeline" />

===2001 to 2011===
[[File:Louis Vuitton VIP room in Vienna.JPG|thumb|Louis Vuitton VIP room in Vienna for ordering custom-designed goods]]

By 2001, [[Stephen Sprouse]], in [[collaboration]] with [[Marc Jacobs]], designed a limited-edition line of Vuitton bags<ref name="LV Timeline" /> that featured [[graffiti]] written over the monogram pattern. The graffiti read ''Louis Vuitton'' and, on certain bags, the name of the bag (such as Keepall and Speedy). Certain pieces, which featured the graffiti without the Monogram canvas background, were only available on Louis Vuitton's [[Very Important Person|V.I.P.]] customer list. Jacobs also created the charm bracelet, the first-ever piece of jewellery from LV, within the same year.<ref name="LV Timeline" />

In 2002, the Tambour watch collection was introduced.<ref name="LV Timeline" /> During this year, the LV building in Tokyo's [[Ginza]] district was opened, and the brand [[Collaboration|collaborated]] with Bob Wilson for its [[Christmas window]]s scenography. In 2003, [[Takashi Murakami]],<ref name="LV Timeline" /> in collaboration with [[Marc Jacobs]], masterminded the new Monogram Multicolore canvas range of handbags and accessories. This range included the monograms of the standard Monogram canvas but in 33 different colours on either a white or black background. (The classic canvas features gold monograms on a brown background.) Murakami also created the Cherry Blossom pattern, in which smiling cartoon faces in the middle of pink and yellow flowers were sporadically placed atop the Monogram canvas. This pattern appeared on a limited number of pieces. The production of this [[Special edition|limited-edition]] run was discontinued in June 2003. Within 2003, the stores in Moscow, Russia, and in New Delhi, India were opened, the Utah and Suhali leather lines were released, and the 20th anniversary of the LV Cup was held.<ref name="LV Timeline" />

In 2004, Louis Vuitton celebrated its 150th anniversary. The brand also inaugurated stores in New York City (on [[Fifth Avenue]]), [[São Paulo]], [[Mexico City]], [[Cancun]] and [[Johannesburg]]. It also opened its first global store in Shanghai. By 2005, Louis Vuitton reopened its [[Champs-Élysées]] store in Paris designed by the American Architect Eric Carlson and released the Speedy watch collection. In 2006, LV held the inauguration of the Espace Louis Vuitton on its 7th floor.<ref name="LV Timeline" /> In 2008, Louis Vuitton released the Damier Graphite canvas. The canvas features the classic Damier pattern but in black and grey, giving it a masculine look and urban feel. Also in 2008, [[Pharrell Williams]] co-designed a series of jewellery ("Blason") and glasses for Louis Vuitton.<ref>{{cite web|title=Hip-hop's glittering touchstone|url=http://www.theaustralian.com.au/arts/hip-hops-glittering-touchstone/story-e6frg8n6-1111118976796?nk=6d1373b7f7588c7850c08a211690b434|publisher=The Australian|access-date=27 February 2009}}</ref>

In 2010, Louis Vuitton opened what is described as their most luxurious store in London.<ref>{{cite web|last=Zenner |first=Brittany |url=http://www.insidelux.com/2010/05/29/louis-vuitton-opens-most-luxurious-store-to-date/ |title=Insidelux.com |publisher=Insidelux.com |access-date=29 April 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110514035359/http://www.insidelux.com/2010/05/29/louis-vuitton-opens-most-luxurious-store-to-date/ |archive-date=14 May 2011 }}</ref>

In early 2011, Louis Vuitton hired [[Kim Jones (designer)|Kim Jones]] as its "Men Ready-to-Wear Studio and Style Director". He became the lead designer of menswear while working under the company-wide artistic directorship of Marc Jacobs.<ref>{{cite web|last=White|first=Belinda|title=Kim Jones takes the helm at Louis Vuitton menswear|url=http://fashion.telegraph.co.uk/news-features/TMG8356946/Kim-Jones-takes-the-helm-at-Louis-Vuitton-menswear.html|work=The Telegraph|access-date=26 May 2012|archive-date=1 January 2012|archive-url=https://web.archive.org/web/20120101162517/http://fashion.telegraph.co.uk/news-features/TMG8356946/Kim-Jones-takes-the-helm-at-Louis-Vuitton-menswear.html|url-status=live}}</ref>

On 17 September 2011, the company opened its Louis Vuitton Island ''Maison'' at Marina Bay Sands, [[Singapore]].<ref>{{cite news |title=Louis Vuitton Island Maison unveiled in Singapore |url=https://www.businessinsider.com/louis-vuitton-island-maison-unveiled-in-singapore-2011-10 |access-date=10 November 2018 |agency=Business Insider |publisher=Pursuitist |date=14 October 2011 |archive-date=10 November 2018 |archive-url=https://web.archive.org/web/20181110120429/https://www.businessinsider.com/louis-vuitton-island-maison-unveiled-in-singapore-2011-10 |url-status=live }}</ref>

===2012 to present===
{{As of|September 2013}}, the company hired Darren Spaziani to lead its accessory collection.<ref name="accesory WWD 2013">{{cite web | url=http://www.wwd.com/accessories-news/leather-goods/louis-vuitton-taps-accessories-designer-darren-spaziani-7181023?src=nl/mornReport/20130924 | title=Louis Vuitton Taps Accessories Designer Darren Spaziani | publisher=WWD | date=24 September 2013 | access-date=24 September 2013 | author=Socha, Miles | archive-date=29 September 2013 | archive-url=https://web.archive.org/web/20130929202144/http://www.wwd.com/accessories-news/leather-goods/louis-vuitton-taps-accessories-designer-darren-spaziani-7181023?src=nl/mornReport/20130924 | url-status=live }}</ref>

On 4 November 2013, the company confirmed that [[Nicolas Ghesquière]] had been hired to replace Marc Jacobs as artistic director of women's collections. Ghesquière's first line for the company was shown in Paris in March 2014.<ref>{{cite web | url=http://www.wwd.com/fashion-news/designer-luxury/vuitton-confirms-nicolas-ghesquire-hire-7262148?module=hp-fashion | title=Louis Vuitton Confirms Nicolas Ghesquière Hire | publisher=WWD | date=4 November 2013 | access-date=4 November 2013 | author=Socha, Miles | archive-date=15 November 2013 | archive-url=https://web.archive.org/web/20131115000322/http://www.wwd.com/fashion-news/designer-luxury/vuitton-confirms-nicolas-ghesquire-hire-7262148?module=hp-fashion | url-status=live }}</ref>

On 7 April 2014, Edouard Schneider became the head of press and public relations at Louis Vuitton under Frédéric Winckler, who is Vuitton's communications and events director.<ref name="Louis Vuitton Taps Edouard Schneider to Head P.R.">{{cite web | url=http://www.wwd.com/media-news/fashion-memopad/new-recruit-7595288?src=nl/mornReport/20140317 | title=Louis Vuitton Taps Edouard Schneider to Head P.R. | publisher=WWD | date=17 March 2014 | access-date=18 March 2014 | author=Socha, Miles | archive-date=9 April 2014 | archive-url=https://web.archive.org/web/20140409132544/http://www.wwd.com/media-news/fashion-memopad/new-recruit-7595288?src=nl/mornReport/20140317 | url-status=live }}</ref>

On 26 March 2018, [[Virgil Abloh]] was named artistic director of men's wear, replacing Kim Jones who had departed for Dior<ref>{{Cite news|url=https://www.nytimes.com/2018/03/19/business/christian-dior-kim-jones.html|title=Dior Confirms Kim Jones as Men's Wear Artistic Director|last=Paton|first=Elizabeth|date=2018-03-19|work=The New York Times|access-date=2019-07-12|language=en-US|issn=0362-4331|archive-date=19 March 2018|archive-url=https://web.archive.org/web/20180319164154/https://www.nytimes.com/2018/03/19/business/christian-dior-kim-jones.html|url-status=live}}</ref>—he was the label's first African-American artistic director and one of few black designers of a major European fashion house.<ref name="auto">{{Cite news |url=https://www.nytimes.com/2018/03/26/business/louis-vuitton-virgil-abloh.html |title=Louis Vuitton Names Virgil Abloh as Its New Men's Wear Designer |work=The New York Times |date=26 March 2018 |access-date=2018-08-12 |language=en |last1=Friedman |first1=Vanessa |last2=Paton |first2=Elizabeth |archive-date=17 April 2018 |archive-url=https://web.archive.org/web/20180417045411/https://www.nytimes.com/2018/03/26/business/louis-vuitton-virgil-abloh.html |url-status=live }}</ref> His debut show was held at the 2018 Paris Men's Fashion Week and staged in the historical [[Palais-Royal]] gardens' courtyard.<ref name="auto1">{{Cite news|url=https://www.nytimes.com/2018/06/22/fashion/louis-vuitton-virgil-abloh-paris.html|title=Virgil Abloh Tells Louis Vuitton's Story of Fashion|work=The New York Times|date=22 June 2018|access-date=2018-08-12|language=en|last1=Trebay|first1=Guy|archive-date=13 August 2018|archive-url=https://web.archive.org/web/20180813103335/https://www.nytimes.com/2018/06/22/fashion/louis-vuitton-virgil-abloh-paris.html|url-status=live}}</ref><ref>{{Cite news|url=https://www.newsweek.com/virgil-abloh-welcomes-his-first-ever-louis-vuitton-mens-collection-fashion-989763|title=Designer Virgil Abloh unveiled his first-ever Louis Vuitton collection at Fashion Week in Paris|date=2018-06-21|work=Newsweek|access-date=2018-08-12|language=en|archive-date=13 August 2018|archive-url=https://web.archive.org/web/20180813004506/https://www.newsweek.com/virgil-abloh-welcomes-his-first-ever-louis-vuitton-mens-collection-fashion-989763|url-status=live}}</ref>

On 28 November 2021, Abloh died of cardiac [[angiosarcoma]], which he had been battling privately for two years prior.<ref>{{Cite web |last=Georgiou |first=Aristos |date=2021-11-29 |title=Cardiac angiosarcoma explained as Off-White founder Virgil Abloh dies |url=https://www.newsweek.com/virgil-abloh-cause-death-cardiac-angiosarcoma-symptoms-explained-dies-heart-cancer-off-white-founder-1653878 |access-date=2022-08-19 |website=Newsweek |language=en |archive-date=19 August 2022 |archive-url=https://web.archive.org/web/20220819040605/https://www.newsweek.com/virgil-abloh-cause-death-cardiac-angiosarcoma-symptoms-explained-dies-heart-cancer-off-white-founder-1653878 |url-status=live }}</ref>

LV was in the first place in the BrandZ's top 10 most valuable luxury brands in 2019, with a worth of $47.2 billion.
On 15 January 2020, the company acquired the [[Sewelô]] diamond, which is the third-largest rough diamond ever found in history, from [[Lucara Diamond]] who mined it from their mine in Botswana.<ref>{{cite news|url=https://www.nytimes.com/2020/01/15/style/sewelo-diamond.html|title=The Second-Biggest Diamond in History Has a New Owner|first=Vanessa|last=Friedman|date=15 January 2020|access-date=9 February 2020|work=[[The New York Times]]|archive-date=25 January 2020|archive-url=https://web.archive.org/web/20200125015222/https://www.nytimes.com/2020/01/15/style/sewelo-diamond.html|url-status=live}}</ref><ref>{{cite news|url=https://www.forbes.com/sites/katematthams/2020/01/17/louis-vuitton-buys-second-biggest-diamond-sewelo/#322b9829743a|title=Louis Vuitton Buys Third-Biggest Rough Diamond Ever, Eyes Top-Five Jewelry Position|first=Kate|last=Matthams|date=17 January 2020|access-date=9 February 2020|work=[[Forbes Magazine]]|archive-date=1 February 2020|archive-url=https://web.archive.org/web/20200201164544/https://www.forbes.com/sites/katematthams/2020/01/17/louis-vuitton-buys-second-biggest-diamond-sewelo/#322b9829743a|url-status=live}}</ref><ref>{{cite news|url=https://edition.cnn.com/style/article/louis-vuitton-sewelo-diamond-intl-hnk-scli/index.html|title=Louis Vuitton just bought the world's second-biggest diamond|first=Jessie|last=Yeung|date=17 January 2020|access-date=9 February 2020|publisher=CNN|archive-date=4 February 2020|archive-url=https://web.archive.org/web/20200204235412/https://edition.cnn.com/style/article/louis-vuitton-sewelo-diamond-intl-hnk-scli/index.html|url-status=live}}</ref><ref>{{cite web | url=https://www.rockngem.com/botswana-produces-the-worlds-third-largest-diamond/ |first1=Jim |last1=Brace-Thompson |website=Rock & Gem Magazine | title=Botswana Produces the World's Third-Largest Diamond | date=26 July 2021 | access-date=9 November 2022 | archive-date=9 November 2022 | archive-url=https://web.archive.org/web/20221109135718/https://www.rockngem.com/botswana-produces-the-worlds-third-largest-diamond/ | url-status=live }}</ref>

In March 2022, LVMH announced closure of its 120+ stores in Russia, "given the current circumstances in the region,"<ref name=":0">{{Cite news |last=Maheshwari |first=Sapna |date=2022-03-04 |title=Luxury giants LVMH and Hermès will close stores in Russia temporarily. |language=en-US |work=The New York Times |url=https://www.nytimes.com/2022/03/04/business/lvmh-hermes-russia.html |url-access=subscription |access-date=2022-08-15 |issn=0362-4331 |archive-date=15 August 2022 |archive-url=https://web.archive.org/web/20220815045700/https://www.nytimes.com/2022/03/04/business/lvmh-hermes-russia.html |url-status=live }}</ref> due to the [[Russo-Ukrainian War]]. An LVMH spokesperson stated the company would continue to pay salary and benefits to its 3,500 employees in Russia.<ref name=":0" />

On 14 February 2023, [[Pharrell Williams]] was named creative director of men's wear.<ref>{{Cite web|url=https://hypebeast.com/2023/2/pharrell-williams-louis-vuitton-mens-creative-director-reports|title=Pharrell Williams Named Next Louis Vuitton Men's Creative Director|date=14 February 2023|website=Hypebeast|access-date=4 March 2023|archive-date=4 March 2023|archive-url=https://web.archive.org/web/20230304205010/https://hypebeast.com/2023/2/pharrell-williams-louis-vuitton-mens-creative-director-reports|url-status=live}}</ref> In March 2025, announced the launch of a [[Cosmetics|cosmetic]] and beauty line, called La Beauté Louis Vuitton, with [[British people|British]] [[Make-up artist|makeup artist]] [[Pat McGrath (make-up artist)|Pat McGrath]] as its creative director.<ref>{{Cite web |last=Spiliotopoulos |first=Penny |date=2025-03-11 |title=Louis Vuitton Debuts La Beauté Louis Vuitton With Pat McGrath as Creative Director |url=https://vmagazine.com/article/louis-vuitton-debuts-la-beaute-louis-vuitton-with-pat-mcgrath-as-creative-director/ |access-date=2025-03-14 |website=V Magazine |language=en-US}}</ref><ref>{{Cite web |last=James |first=Jesse |date=2025-03-11 |title=Louis Vuitton Expands into Luxury Beauty with La Beauté, Led by Pat McGrath |url=https://stupiddope.com/2025/03/louis-vuitton-expands-into-luxury-beauty-with-la-beaute-led-by-pat-mcgrath/ |access-date=2025-03-14 |website=stupidDOPE |language=en-US}}</ref> The collection has been in development for four years and is expected to incluide 55 [[lipstick]]s, eight [[eye shadow]] palettes and 10 [[lip balm]]s.<ref>{{Cite web |last=Yates |first=Jacqueline Laurean |date=March 5, 2025 |title=Louis Vuitton launches 1st beauty collection with Pat McGrath this fall |url=https://www.goodmorningamerica.com/style/story/louis-vuitton-pat-mcgrath-debut-beauty-collection-119473356 |access-date=2025-04-07 |website=Good Morning America |language=en}}</ref><ref>{{Cite web |last=Ware |first=Asia Milia |date=2025-03-05 |title=Louis Vuitton and Pat McGrath Are Coming for Your Lipstick Collection |url=https://www.thecut.com/article/louis-vuitton-makeup-launch-with-pat-mcgrath.html |access-date=2025-04-07 |website=The Cut |language=en}}</ref>