Editing Magners (section)

==History==
Commercial cider production was started in [[Clonmel]], [[South Tipperary]], in the then [[Irish Free State]], in 1935 by local man William Magner.<ref name="Brandweek" /> Magner bought the orchard from Mr Phelan from Clonmel. Magner quickly established a successful cider mill on the site of Thomas Murphy's brewery in Dowd's Lane, Clonmel. In 1937, English cider-makers [[H. P. Bulmer]] purchased a 50% share in the business, using their expertise to greatly increase production. In 1946, Bulmer's purchased the remaining 50%, changing the name to Bulmer's Ltd Clonmel.<ref name="Cider Museum">[https://web.archive.org/web/20071205022658/http://www.cidermuseum.co.uk/FactoryCider.htm Cider Museum]</ref> H.P. Bulmer maintained international rights to the Bulmer's trade mark, so that any exports were carried out via the parent company rather than directly exported from Ireland.

In the 1960s, H. P. Bulmer produced a [[perry|"champagne perry"]] product in direct competition with [[Babycham]], owned by Showerings Ltd of [[Shepton Mallet]]. Showerings challenged this in court, and H.P. Bulmer lost the case. In 1964, it was forced to sell Bulmer's Clonmel to Guinness and Allied Breweries, the parent company of Showerings. The company name was changed to Showerings (Ireland) Ltd.

Soon after, the company moved its main processing operations to a new complex at Annerville, five kilometres east of Clonmel, which was opened in 1965 by the then [[Taoiseach]], [[Seán Lemass]]. Today the Bulmers/Magners arm of [[C&C Group]] employs more than 470 people and is a substantial part of the economic infrastructure of Clonmel.{{citation needed|date=January 2024}}

The company also once produced [[Cidona]], a popular soft drink in Ireland which, along with all of the company's other soft drinks, was sold to [[Britvic]] in 2007.