Open main menu
Home
Random
Recent changes
Special pages
Community portal
Preferences
About Wikipedia
Disclaimers
Incubator escapee wiki
Search
User menu
Talk
Dark mode
Contributions
Create account
Log in
Editing
Marginal revenue
(section)
Warning:
You are not logged in. Your IP address will be publicly visible if you make any edits. If you
log in
or
create an account
, your edits will be attributed to your username, along with other benefits.
Anti-spam check. Do
not
fill this in!
== Definition == Marginal revenue is equal to the ratio of the change in revenue for some change in quantity sold to that change in quantity sold. This can be formulated as:<ref name=":6">{{Cite book|last=Pindyck, Robert S.|url=https://www.worldcat.org/oclc/908406121|title=Microeconomics|others=Rubinfeld, Daniel L.|date=3 December 2014|isbn=978-1-292-08197-7|edition=Global edition, Eighth|location=Boston [Massachusetts]|oclc=908406121}}</ref> <math>MR = \frac{\Delta TR}{\Delta Q}</math> This can also be represented as a derivative when the change in quantity sold becomes arbitrarily small. Define the revenue function to be<ref>{{Cite web|date=2020-02-27|title=3.2: Monopoly Profit-Maximizing Solution|url=https://socialsci.libretexts.org/Bookshelves/Economics/Book%3A_The_Economics_of_Food_and_Agricultural_Markets_(Barkley)/03%3A_Monopoly_and_Market_Power/3.02%3A_Monopoly_Profit-Maximizing_Solution|access-date=2020-10-26|website=Social Sci LibreTexts|language=en}}</ref> :<math>R(Q)=P(Q)\cdot Q ,</math> where ''Q'' is output and ''P''(''Q'') is the inverse [[demand function]] of customers. By the [[product rule]], marginal revenue is then given by :<math>R'(Q)=P(Q) + P'(Q)\cdot Q,</math> where the prime sign indicates a derivative. For a firm facing perfect competition, price does not change with quantity sold {{nowrap|(<math>P'(Q)=0</math>),}} so marginal revenue is equal to price. For a [[monopoly]], the price decreases with quantity sold {{nowrap|(<math>P'(Q)<0</math>),}} so marginal revenue is less than price for positive <math>Q</math> (see '''Example 1''').<ref name=":0" /> '''Example 1:''' If a firm sells 20 units of books (quantity) for $50 each (price), this earns <u>total revenue</u>: P*Q = $50*20 = $1000 Then if the firm increases quantity sold to 21 units of books at $49 each, this earns <u>total revenue</u>: P*Q = $49*21 = $1029 Therefore, using the marginal revenue formula (MR)<ref name=":6" /> = <math>\frac{\Delta TR}{\Delta Q} = \left ( \frac{\$1029 - \$1000}{21 - 20} \right ) = \$29</math> '''Example 2:''' If a firm's total revenue function is written as <math>R(Q)=P(Q)\cdot Q ,</math><ref>{{Cite book |author=Goldstein, Larry Joel |author2=Lay, David C. |author3=Schneider, David I. |title=Brief calculus & its applications |date=2004 |publisher=Pearson Education |isbn=0-13-046618-2 |edition=10th |location=Upper Saddle River, NJ |oclc=50235091}}</ref> <math> R(Q)=(Q)\cdot (200 - Q) </math> <math> R(Q)=200Q - Q^2 </math> Then, by first order derivation, marginal revenue would be expressed as <math> MR = R'(Q)=200- 2Q</math> Therefore, if Q = 40, MR = 200 β 2(40) = $120
Edit summary
(Briefly describe your changes)
By publishing changes, you agree to the
Terms of Use
, and you irrevocably agree to release your contribution under the
CC BY-SA 4.0 License
and the
GFDL
. You agree that a hyperlink or URL is sufficient attribution under the Creative Commons license.
Cancel
Editing help
(opens in new window)