Editing Mass customization (section)

==Product design strategy==
Mass customization is a [[product design]] strategy and is currently used with both [[delayed differentiation]] and [[modular design]] to enhance the [[Value (economics)|value]] delivered to [[customer]]s.<ref>{{cite journal |last1=Adel |first1=H. M. |last2=Younis |first2=R. A. A. |title=Using co-creating mass-customisation and innovation climate for enhanced value: Empirical investigation in international modular jewellery market |journal=Journal of Humanities and Applied Social Science |date=2019 |volume=1 |issue=1 |pages=25–42 |doi=10.1108/JHASS-05-2019-002 |doi-access=free }}</ref>

Mass customization is the method of, "effectively [[Postponement|postponing]] the task of differentiating a product for a specific customer until the latest possible point in the supply network".<ref>{{cite book | last1=Chase | first1=Richard B. | last2=Jacobs | first2=F. Robert | last3=Aquilano | first3=Nicholas J. | orig-date=2006 | title=Operations Management for Competitive Advantage |edition=11th | publisher=McGraw-Hill/Irwin | date = December 2019}}</ref>

From a collaborative engineering perspective, mass customization can be viewed as collaborative efforts between customers and manufacturers, who have different sets of priorities and need to jointly search for solutions that best match customers' individual specific needs with manufacturers' customization capabilities.<ref>{{cite journal |last1=Chen |first1=Songlin |last2=Wang |first2=Yue |last3=Tseng |first3=Mitchell |year=2009 |title=Mass Customization as a Collaborative Engineering Effort |journal=International Journal of Collaborative Engineering |volume=1 |issue=2 |pages=152–167 |doi=10.1504/ijce.2009.027444 |doi-access=free}}</ref>