Editing Mass marketing (section)

== Background ==
Mass marketing or undifferentiated marketing has its origins in the 1920s with the inception of mass [[radio]] use. This gave [[corporations]] an opportunity to appeal to a wide variety of potential customers. Due to this, variety marketing had to be changed in order to persuade a wide audience with different needs into buying the same thing. It has developed over the years into a worldwide multibillion-dollar industry. Although sagging in the Great Depression it regained popularity and continued to expand through the 40s and 50s. It slowed during the anti-capitalist movements of the 60's and 70's before coming back stronger than before in the 80's, 90's and today. These trends are due to corresponding upswings in mass media, the parent of mass marketing. For most of the twentieth century, major consumer-products companies held fast to mass marketing- mass-producing, mass distributing and mass promoting about the same product in about the same way to all consumers. Mass marketing creates the largest potential market, which leads to lowered costs. It is also called overall marketing.{{fact|date=August 2023}}

Over the years marketing activities have notably transitioned from traditional forms, such as television, radio and print advertisements to a more digitalized forms, such as the utilisation of online media platforms to reach various consumers. Huang (2009, as cited in Shyu et al., 2015), explains three chief attributes [[digital marketing]] has enhanced; one being “Penetrating Power” which is to have the ability to reach a wider circle of customers in the market, accredited to the ease of online communication. Digital marketing allows for a marketer to reach a larger-scale audience in a more efficient and cost-effective manner, which is ultimately what Mass Marketing seeks to do.<ref>Shyu, M., Chiang, W., Chien, W., & Wang, S. (2015). Key success factors in Digital Marketing in Service Industry and the Development Strategies: A case study on Fleur De Chine at Sun Moon Lake. ''International Journal of Organizational Innovation, 8''(1), 172-185.</ref>