Editing McDonaldization (section)

==Aspects==
Ritzer highlighted four primary components of McDonaldization:

* [[wikt:Efficiency|Efficiency]] – the optimal method for accomplishing a task. In this context, Ritzer has a very specific meaning of "efficiency".    In the example of McDonald's customers, it is the fastest way to get from being hungry to being full.  Efficiency in McDonaldization means that every aspect of the organization is geared toward the minimization of time.<ref name="book">{{cite book| last = Ritzer| first = George| title = The McDonaldization of Society| publisher = Pine Forge Press| year = 2009| location = Los Angeles| isbn = 978-0-7619-8812-0| url-access = registration| url = https://archive.org/details/mcdonaldizationo0000ritz| doi=10.4135/9781446279007}}</ref>
* [[Calculation|Calculability]] – objective should be quantifiable (e.g., sales) rather than subjective (e.g. taste).  McDonaldization developed the notion that quantity equals quality, and that a large amount of product delivered to the customer in a short amount of time is the same as a high quality product.  This allows people to quantify how much they are getting versus how much they are paying. Organizations want consumers to believe that they are getting a large amount of product for not a lot of money.  Workers in these organizations are judged by how fast they are instead of the quality of work they do.<ref name="book"/>
* [[Predictability]] – [[standardization|standardized]] and uniform services.  "Predictability" means that no matter where a person goes, they will receive the same service and receive the same product every time when interacting with the McDonaldized organization.  This also applies to the workers in those organizations.  Their tasks are highly repetitive, highly routine, and predictable.<ref name="book"/>
* [[Social control|Control]] – standardized and uniform employees, replacement of human by non-human technologies

With these four principles of the fast food industry, a strategy which is rational within a narrow scope can lead to outcomes that are harmful or irrational. As these processes spread to other parts of society, modern society's new social and cultural characteristics are created. For example, as McDonald's enters a country and consumer patterns are unified, cultural hybridization occurs.