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==Business role== [[File:MIDEM advertisement (7 January 1967).png|thumb|upright=1.2|1st edition MIDEM trade advertisement, ''[[Billboard (magazine)|Billboard]]'' 7 January 1967]] Midem provides a forum for business talks, political and legal discussions. It is a market where global distribution and music deals are sealed. It also is a platform for showcasing new artists, musical trends and music-related products and services. So-called musictech, or music technology services, has featured more prominently over later years.
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