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==Terminology and etymology== Members of this demographic cohort are known as millennials because the oldest became adults around the turn of the [[millennium]].<ref>{{Cite web|url=https://www.bls.gov/opub/mlr/2018/article/fun-facts-about-millennials.htm|title=Fun facts about Millennials: compa Tring expenditure patterns from the latest through the Greatest generation : Monthly Labor Review: U.S. Bureau of Labor Statistics|last=Paulin|first=Geoffrey D.|date=March 2018|website=www.bls.gov|language=en-us|access-date=29 November 2019|quote=According to the Pew Research Center, the first of the millennials (so called because the oldest of them became adults around the turn of the millennium) were born in 1981}}</ref> Authors [[William Strauss]] and [[Neil Howe]], known for creating the [[StraussβHowe generational theory]], are widely credited with naming the millennials.<ref name="Horovitz">{{cite news|last=Horovitz|first=Bruce|title=After Gen X, Millennials, what should next generation be?|url=http://usatoday30.usatoday.com/money/advertising/story/2012-05-03/naming-the-next-generation/54737518/1|newspaper=USA Today|date=4 May 2012|archive-url=https://web.archive.org/web/20200320040227/http://usatoday30.usatoday.com/money/advertising/story/2012-05-03/naming-the-next-generation/54737518/1|archive-date=20 March 2020|url-status=dead}}</ref> They coined the term in 1987, around the time children born in 1982 were entering kindergarten, and the media were first identifying their prospective link to the impending new millennium as the high school graduating class of 2000.<ref name="Strauss 2000 370" /> They wrote about the cohort in their books ''Generations: The History of America's Future, 1584 to 2069'' (1991)<ref>{{cite book|url=https://books.google.com/books?id=FTGY-uoCCCoC |title=Generations: The History of America's Future, 1584 to 2069 |first1=William|last1=Strauss|first2=Neil|last2=Howe|publisher=Harper Perennial |year=1991|isbn=978-0-688-11912-6 }} p. 335</ref> and ''Millennials Rising: The Next Great Generation'' (2000).<ref name="Strauss 2000 370">{{cite book|title=Millennials Rising: The Next Great Generation|year=2000|publisher=Vintage Original|location=New York|isbn=978-0-375-70719-3|pages=370|url=https://books.google.com/books?id=To_Eu9HCNqIC |first1=William|last1=Strauss|first2=Neil|last2=Howe|others=Cartoons by R.J. Matson|access-date=17 October 2013}}</ref> In August 1993, an ''[[Advertising Age]]'' editorial coined the phrase ''Generation Y'' to describe teenagers of the day, then aged 13β19 (born 1974β1980), who were at the time defined as different from Generation X.<ref>"Generation Y" ''Ad Age'' 30 August 1993. p. 16.</ref> However, the 1974β1980 cohort was later re-identified by most media sources as the last wave of Generation X,<ref name="Strauss 2000 43">{{cite book|title=Millennials Rising: The Next Great Generation|year=2000|publisher=Vintage Original|location=New York|isbn=978-0-375-70719-3|pages=42β43|url=https://books.google.com/books?id=To_Eu9HCNqIC |first1=William|last1=Strauss|first2=Neil|last2=Howe|others=Cartoons by R.J. Matson|access-date=17 October 2013}}</ref> and by 2003 ''Ad Age'' had moved their Generation Y starting year up to 1982.<ref>{{cite journal |title=Trend Ticker: Ahead of the Next Wave |journal=Advertising Age |date=1 September 2003 |first=Peter |last=Francese |url=http://adage.com/article/american-demographics/trend-ticker-ahead-wave/44208/ |access-date=31 March 2011 |quote=Today's 21-year-olds, who were born in 1982 and are part of the leading edge of Generation Y, are among the most-studied group of young adults ever.}}</ref> According to journalist Bruce Horovitz, in 2012, ''Ad Age'' "threw in the towel by conceding that Millennials is a better name than Gen Y,"<ref name="Horovitz" /> and by 2014, a past director of data strategy at ''Ad Age'' said to NPR "the Generation Y label was a placeholder until we found out more about them."<ref name=NPR>{{cite web|title=From GIs To Gen Z (Or Is It iGen?): How Generations Get Nicknames|url=https://www.npr.org/2014/10/06/349316543/don-t-label-me-origins-of-generational-names-and-why-we-use-them|publisher=NPR|access-date=7 October 2014|author=Samantha Raphelson|date=6 October 2014}}</ref> Millennials are sometimes called ''Echo Boomers'', due to them often being the offspring of the Baby Boomers, the [[baby boom|significant increase in birth rates]] from the early 1980s to mid-1990s, and their generation's large size relative to that of Boomers.<ref name="RebeccaLeung">{{cite news|author=Rebecca Leung|date=4 September 2005|title=The Echo Boomers β 60 Minutes|work=CBS News|url=https://www.cbsnews.com/stories/2004/10/01/60minutes/main646890.shtml|archive-url=https://archive.today/20100830095424/http://www.cbsnews.com/stories/2004/10/01/60minutes/main646890.shtml|url-status=dead|archive-date=30 August 2010|access-date=24 August 2010}}</ref><ref name="Marino 1">{{Cite news| first = Vivian | last = Marino | title = College-Town Real Estate: The Next Big Niche? | date = 20 August 2006 | url = http://www.nytimes.com/2006/08/20/realestate/commercial/20sqft.html?fta=y | work = The New York Times | pages = 1 | access-date = 25 September 2010 }}</ref><ref name="usa110605">{{cite news|url=https://www.usatoday.com/money/workplace/2005-11-06-gen-y_x.htm|title=Generation Y: They've arrived at work with a new attitude|last=Armour|first=Stephanie|date=6 November 2008|work=[[USA Today]]|access-date=27 November 2009}}</ref><ref>{{Cite book| last1 = Huntley | first1 = Rebecca | title = The World According to Y: Inside the New Adult Generation | year= 2006| publisher = Allen Unwin | isbn = 978-1-74114-845-9 | url= https://books.google.com/books?id=b7RV5njJ3zcC&q=generation%20y&pg=PA10 }}</ref> In the United States, the echo boom's [[birth rates]] peaked in August 1990<ref>[https://www.cdc.gov/nchs/data/mvsr/supp/mv41_09s.pdf Advance Report of Final Natality Statistics, 1990], Monthly Vital Statistics Report, 25 February 1993</ref><ref name="RebeccaLeung"/> and a twentieth-century trend toward smaller families in developed countries continued.<ref>{{cite web |url=http://geography.about.com/od/populationgeography/a/babyboom.htm |title=Baby Boom β A History of the Baby Boom |publisher=Geography.about.com |date=9 August 1948 |access-date=24 August 2010 |archive-date=4 December 2010 |archive-url=https://web.archive.org/web/20101204215628/http://geography.about.com/od/populationgeography/a/babyboom.htm |url-status=dead }}</ref><ref>{{cite news|url=https://www.nytimes.com/2006/09/04/world/europe/04prague.html |archive-url=https://web.archive.org/web/20091117164259/http://www.nytimes.com/2006/09/04/world/europe/04prague.html |archive-date=17 November 2009 |url-access=subscription |url-status=live |work=The New York Times |title=European Union's Plunging Birthrates Spread Eastward |first=Elisabeth |last=Rosenthal |date=4 September 2006 |access-date=2 April 2010}}</ref> Psychologist [[Jean Twenge]] described millennials as "Generation Me" in her 2006 book ''Generation Me: Why Today's Young Americans Are More Confident, Assertive, Entitled β and More Miserable Than Ever Before'',<ref>{{cite news|last1=Twinge|first1=Jean|title=Generation Me β Revised and Updated: Why Today's Young Americans Are More Confident, Assertive, Entitled β and More Miserable Than Ever Before|date=30 September 2014|publisher=Simon and Schuster |isbn=978-1-4767-5556-4}}</ref><ref>{{cite news|title=College students think they're so special β Study finds alarming rise in narcissism, self-centeredness in 'Generation Me'|url=https://www.nbcnews.com/id/17349066/ns/health-mental_health/t/college-students-think-theyre-so-special/#.WAFOoscld8c|archive-url=https://web.archive.org/web/20140721022326/http://www.nbcnews.com/id/17349066/ns/health-mental_health/t/college-students-think-theyre-so-special#.WAFOoscld8c|url-status=dead|archive-date=21 July 2014|access-date=14 October 2016|agency=NBC News|date=27 February 2007}}</ref> while in 2013, ''[[Time (magazine)|Time]]'' magazine ran a [[wikt:cover story|cover story]] titled ''Millennials: The Me Me Me Generation''.<ref>{{cite magazine|last1=Stein|first1=Joel|title=Millennials: The Me Me Me Generation|url=https://time.com/247/millennials-the-me-me-me-generation/|access-date=14 October 2016|magazine=Time|date=20 May 2013}}</ref> Alternative names for this group proposed include the ''Net Generation'',<ref name="Shapira">{{cite news|url=https://www.washingtonpost.com/wp-dyn/content/article/2008/07/05/AR2008070501599.html |title=What Comes Next After Generation X? |last=Shapira |first=Ian |date=6 July 2008 |newspaper=The Washington Post |pages=C01 |access-date=19 July 2008}}</ref> ''Generation 9/11'',<ref name="Newsweek">{{cite news |last=Kantrowitz|first=Barbara|title=Generation 9/11 |work=Newsweek |date=11 November 2001 |url=https://www.newsweek.com/generation-9-11-149333 |access-date=28 June 2020}}</ref> ''Generation Next'',<ref>{{cite web |url=https://www.pbs.org/newshour/generation-next/index-old.html |title=The Online NewsHour: Generation Next |publisher=PBS |access-date=24 August 2010 |archive-date=25 August 2010 |archive-url=https://web.archive.org/web/20100825060002/http://www.pbs.org/newshour/generation-next/index-old.html |url-status=dead }}</ref> and ''The Burnout Generation''.<ref>{{Cite web|url=https://www.buzzfeednews.com/article/annehelenpetersen/millennials-burnout-generation-debt-work|title=How Millennials Became The Burnout Generation|website=BuzzFeed News|date=5 January 2019 |language=en|access-date=11 January 2019}}</ref> In 2018, Emily St. James complained that the word "millennial" had become meaningless, and was then being habitually applied to all teenagers, regardless of whether they were actually members of Generation Y; and was also being indiscriminately applied to members of Generation X.<ref>[https://www.vox.com/2018/8/15/17686668/millennials-explained Stop calling teenagers millennials]. Vox. 15 August 2018.</ref>
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