Editing Miller Lite (section)

==History==
Calorie-reduced [[light beer]] was first introduced to the market by New York's [[Rheingold Brewery]] as "Gablinger's Diet Beer", brewed using a process developed in 1964 by chemist Hersch Gablinger of Basel, Switzerland.<ref name="patent">{{Cite web|url=https://patentimages.storage.googleapis.com/b1/1d/aa/27af4dcab157c0/US3379534.pdf|title=U.S. Patent 3,379,534 issued to Hersch Gablinger April 23, 1968 (patent application filed in U.S. Aug. 17, 1965 and in Switzerland Aug. 28, 1964)|website=patentimages.storage.googleapis.com|language=en-US|access-date=April 12, 2020}}</ref><ref>"The First Beer With No Carbohydrates", ''Hartford Courant'', January 5, 1967, p. 44</ref>  The version that evolved into Miller Lite had its origins in a recipe developed in 1967 by [[Joseph Owades|Joseph L. Owades]], PhD, a biochemist working for Rheingold.<ref>{{cite news| url=https://www.nytimes.com/2005/12/22/obituaries/22owades.html | work=The New York Times | title=Joseph L. Owades, Developer of Recipe for Light Beer, Is Dead at 86 | first=Wolfgang | last=Saxon | date=December 22, 2005 | access-date=May 12, 2010}}</ref> Next, the recipe was offered by Owades to [[Chicago]]'s [[Peter Hand Brewing]].<ref name="SE">{{cite web|url=http://drinks.seriouseats.com/2012/01/beer-history-chicago-diversey-siebel-meister-brau-miller-lite-goose-island.html|title=A Brief History of Beer in Chicago|last=Grimm|first=Lisa|work=Serious Eats|access-date=August 21, 2017}}</ref> That year, Peter Hand Brewing was purchased by a group of investors, renamed Meister Brau Brewing, and Lite was soon introduced as Meister Brau Lite, a companion to their flagship Meister Brau. Under the new management, Meister Brau Brewing encountered significant financial problems, and in 1972, sold several of its existing labels to Miller. The recipe was relaunched simply as "Lite" on packaging and in advertising (with "Lite Beer from Miller" being its "official" name until the late '90s) in the test markets of [[Springfield, Illinois]]; [[Providence, Rhode Island]]; [[Knoxville, Tennessee]]; and [[San Diego, California]],<ref name="Behind the Beer">{{cite web |last1=Brooks |first1=Erik |title=BORN IN CHICAGO, RAISED IN MILWAUKEE: A NEW LOOK AT THE ORIGINS OF MILLER LITE |url=https://www.millercoorsblog.com/news/born-in-chicago-raised-in-milwaukee-a-new-look-at-the-origins-of-miller-lite/ |website=Behind the Beer |access-date=October 15, 2018 |archive-date=October 16, 2018 |archive-url=https://web.archive.org/web/20181016032611/https://www.millercoorsblog.com/news/born-in-chicago-raised-in-milwaukee-a-new-look-at-the-origins-of-miller-lite/ |url-status=dead }}</ref> in 1973, and heavily marketed using masculine pro sports players and other "macho" figures of the day in an effort to sell to the key beer-drinking male demographic. Miller Lite was introduced nationally in 1975.<ref>{{cite web|url=https://www.nytimes.com/1991/03/14/business/the-media-business-advertising-bsb-loses-miller-lite-account-to-burnett.html|title=B.S.B. Loses Miller Lite Account to Burnett|work=[[The New York Times]]|date=February 14, 1991|access-date=February 7, 2014}}</ref> and became the first successful mainstream light [[beer in the United States]].<ref>{{cite news |last1=Walker |first1=Rob |title=THE LIVES THEY LIVED; Let There Be Lite |url=https://www.nytimes.com/2002/12/29/magazine/the-lives-they-lived-let-there-be-lite.html |access-date=December 4, 2018 |work=[[The New York Times]] |date=December 29, 2002}}</ref>

Miller's youth-oriented, heavy-advertising approach worked where the two previous light beers had failed, and Miller's early production totals of 12.8 million barrels quickly increased to 24.2 million barrels by 1977 as Miller rose to 2nd place in the American brewing marketplace. Other brewers responded, in particular Anheuser-Busch with its heavily advertised [[Budweiser (Anheuser-Busch)|Bud Light]] in 1982, which eventually overtook Lite in sales by 1994. Anheuser-Busch played on the branding style of "Lite", boasting that next to Bud Light "everything else is just a light". In 1992, light beers became the biggest domestic beer in America, and in 1998, Miller relabeled its "Lite" brand as "Miller Lite".<ref>{{Cite web|last=Master|first=The Brew Zen|title=Lite vs. Light: Is There a Difference? - Brew Zen Master - Beer|url=https://brewzenmaster.com/lite-vs-light/|access-date=May 26, 2021|language=en-US}}</ref>

In 2008, Miller Brewing Company test-marketed three new recipes – an amber, a blonde ale, and a wheat – under the Miller Lite brand, marketed as Miller Lite Brewers Collection.<ref>[http://www.millerlitebrewerscollection.com/ Official Miller Lite Brewers Collection website] {{webarchive|url=https://web.archive.org/web/20080705185024/http://millerlitebrewerscollection.com/ |date=July 5, 2008 }}</ref>