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==Description== {{further|topic=transportation and parking|Rose Quarter#Transportation and parking}} Moda Center is a multipurpose arena which is suitable for numerous indoor sports, including [[basketball]], [[ice hockey]], [[arena football]], and [[lacrosse]], as well as for hosting other events such as concerts, conventions, and [[circus]]es.<ref name="facts">{{cite web|url=http://www.rosequarter.com/RoseQuarter/FunFacts/tabid/88/Default.aspx |title=Rose Quarter Venue Facts |publisher=Rose Quarter |access-date=October 23, 2007 |url-status=dead |archive-url=https://web.archive.org/web/20071011042201/http://rosequarter.com/RoseQuarter/FunFacts/tabid/88/default.aspx |archive-date=October 11, 2007 }}</ref> The arena is located in a sports and entertainment district known as the [[Rose Quarter]], a parcel of land in inner northeast Portland which also includes the [[Veterans Memorial Coliseum (Portland)|Memorial Coliseum]] arena, as well as several parking structures, restaurants, and other amenities. ===Name=== The original name of the facility was "Rose Garden"; however, the arena was also commonly known as the "Rose Garden Arena" to disambiguate it from the [[International Rose Test Garden]], also located in Portland. The name was chosen both to reflect Portland's reputation as the [[Nicknames of Portland, Oregon|Rose City]],<ref name="namingrights">{{cite news|title=Naming Stadium for Unitas Costly, Not Unprecedented |first=Jon |last=Morgan |url=http://www.baltimoresun.com/sports/ravens/bal-sp.unitas17sep17,0,4799281.story |newspaper=[[The Baltimore Sun]] |date=September 17, 2002 |access-date=October 29, 2007 |archive-url=https://web.archive.org/web/20041010210602/http://www.baltimoresun.com/sports/football/bal-sp.unitas17sep17%2C0%2C2703334.story |archive-date=October 10, 2004 |url-status=dead }}</ref> and to reflect the importance to basketball heritage of [[Boston Garden]] and [[Madison Square Garden]] arenas in [[Boston]] and [[New York City]], respectively. When the name was selected, the remainder of the former coliseum grounds were given the name "Rose Quarter". In 2007, the Trail Blazers and Vulcan announced that they were seeking a corporate partner to grant [[naming rights]] for the facility, with the goal of a new name being available for the Blazers' 2008โ09 season.<ref name=pbj121307>{{cite news|title=Naming rights for Rose Garden for Sale|url=http://www.bizjournals.com/portland/stories/2007/12/10/daily26.html?ana=from_rss|newspaper=[[American City Business Journals|Portland Business Journal]]|date=December 12, 2007|access-date=December 13, 2007|archive-date=May 25, 2011|archive-url=https://web.archive.org/web/20110525200843/http://www.bizjournals.com/portland/stories/2007/12/10/daily26.html?ana=from_rss|url-status=live}}</ref> In August 2013, the Trail Blazers announced a 10-year deal with [[Moda Health]], an Oregon-based health insurance provider, to rename the arena Moda Center.<ref>{{cite news|url=http://www.oregonlive.com/blazers/index.ssf/2013/08/moda_center_rose_garden_gets_a_new_name_trail_blaz_1.html|title=Moda Center: Rose Garden gets a new name, Trail Blazers announce|date=August 13, 2013|newspaper=The Oregonian|access-date=August 13, 2013|archive-date=August 15, 2013|archive-url=https://web.archive.org/web/20130815193936/http://www.oregonlive.com/blazers/index.ssf/2013/08/moda_center_rose_garden_gets_a_new_name_trail_blaz_1.html|url-status=live}}</ref> The renaming spurred a public outcry and petition by fans and Portlanders who preferred the old name. Portland mayor [[Charlie Hales]] initially expressed concern about the name, calling it a "head scratcher".<ref>{{cite news |url = http://www.koin.com/2013/08/14/moda-center-name-change-petition/ |title = Hales: Moda Center name 'head scratcher' |date = August 14, 2013 |access-date = September 20, 2013 |publisher = KOIN.com |archive-url = https://web.archive.org/web/20130921060456/http://www.koin.com/2013/08/14/moda-center-name-change-petition/ |archive-date = 2013-09-21 |url-status = dead }}</ref> ===Structure and architecture=== Moda Center is a precast [[concrete]]-framed structure with a roof made up of skeletal steel. The arena structure encloses a total of over {{convert|785000|sqft|m2}}, on eight levels, five of which are open to the public. The building height is {{convert|140|ft|m}}, from the event floor to the pinnacle of the saddle-shaped roof.<ref name="facts"/> The arena includes a {{convert|60|x|40|ft|m|adj=on}} permanent stage, and a {{convert|200|x|85|ft|m|adj=on}} ice rink.<ref name="ppfd"/> The building is composed of over {{convert|48000|cuyd|m3}} of concrete, and over {{convert|9700|ST|MT|lk=on}} of [[steel]]. The exterior is composed of over {{convert|29000|sqft|m2}} of glass, {{convert|17500|sqft|m2}} of plaster, {{convert|52000|sqft|m2}} of architectural precast, {{convert|39000|sqft|m2}} of insulation, and {{convert|13654|sqft|m2}} of steel [[louver]]s.<ref name="facts"/><ref>{{cite journal|journal=Ascent |title=Team Approach, Inside and Out, Aids Growth |url=http://www.pci.org/view_file.cfm?file=AS-97WI-2.PDF |issue=Winter 1997 |pages=6โ12 |first=Anne |last=Peterson |access-date=October 26, 2007 |url-status=dead |archive-url=https://web.archive.org/web/20071026182952/http://www.pci.org/view_file.cfm?file=AS-97WI-2.PDF |archive-date=October 26, 2007 }}</ref> The building, designed by architecture firm [[Ellerbe Becket]], has been criticized by some in Portland's architectural community. A survey of local architects and planners was conducted by the ''[[Portland Tribune]]'', and subsequently Moda Center was listed among the five ugliest buildings in the city.<ref name="ugly">{{cite news|title=The Lookers and the Losers|first=Peter|last=Korn|url=https://pamplinmedia.com/component/content/article?id=104339|newspaper=[[Portland Tribune]]|date=October 24, 2006|access-date=April 13, 2020|archive-date=April 21, 2019|archive-url=https://web.archive.org/web/20190421225314/https://pamplinmedia.com/component/content/article?id=104339|url-status=live}}</ref> ===Seating=== [[File:Portland July 2017 06 (Moda Center).jpg|alt=|thumb|Moda Center at the Rose Quarter]] The arena has a total of over 14,000 permanent seats arranged in two bowls. An additional 1540 permanent seats are found in the arena's 70 [[Luxury boxes|skyboxes]]. Over 4,200 portable seats may or may not be installed, depending on the arena's configuration.<ref name="ppfd">{{cite book|title=Public/Private Finance and Development: Methodology, Deal Structuring, and Developer Solicitation|first=John|last=Stainback|year=2000|publisher=Wiley and sons|isbn=0-471-33367-0|page=123}}</ref> When configured for basketball, the arena has a capacity of 19,393, and can accommodate a total of up to 20,796 patrons with [[standing room only|standing room]]. Prior to the 1998 NBA season the capacity was reduced to 19,980 from the original 21,485 spectators.<ref>The Rose Garden Years. ''[[The Oregonian]]'', October 27, 2002.</ref> When configured for hockey or lacrosse, capacity decreases to 17,544. The arena supports numerous other configurations for events such as concerts, [[monster trucks]], and circuses.<ref name="facts"/> The seating below the suites, known as the lower bowl, is further divided into the 100 and 200 levels. The upper bowl seats, above the suites, are the 300 level.<ref name="facts"/> ====Skyboxes and suites==== The arena features 70 Suites and 8 Skyboxes each with a [[seating capacity]] of 22 guests. Suites include amenities such as a wet bar, catering, a private [[Public toilet|restroom]], multiple television monitors, and a sound system.<ref name="facts"/> Suites may be rented on a yearly<ref>{{cite web|url=http://www.rosequarter.com/PremiumSeating/Suites/tabid/74/Default.aspx |title=Premium Seating at the Rose Garden: Executive Suites |publisher=Rose Quarter |access-date=October 23, 2007 |url-status=dead |archive-url=https://web.archive.org/web/20071011035539/http://rosequarter.com/PremiumSeating/Suites/tabid/74/default.aspx |archive-date=October 11, 2007 }}</ref> or single-event<ref>{{cite web|url=http://www.rosequarter.com/PremiumSeating/SingleEventSuites/tabid/75/Default.aspx |title=Premium Seating at the Rose Garden: Single-Event Suites |publisher=Rose Quarter |access-date=October 23, 2007 |url-status=dead |archive-url=https://web.archive.org/web/20071022071917/http://rosequarter.com/PremiumSeating/SingleEventSuites/tabid/75/Default.aspx |archive-date=October 22, 2007 }}</ref> basis; yearly renters of suites are given access to all Moda Center events. The arena also features modular party suites, which can be configured either as a pair of 44-person Super Suites, or as one 88-person mega suite.<ref name="facelift">{{cite web|publisher=National Basketball Association|url=http://www.nba.com/blazers/news/Rose_Garden_Gets_a_HighTech_F-238359-1218.html|title=Rose Garden Gets a High-Tech Facelift|date=October 2007|access-date=October 24, 2007|archive-date=August 18, 2011|archive-url=https://web.archive.org/web/20110818124244/http://www.nba.com/blazers/index.html|url-status=live}}</ref> ====Theater of the Clouds==== For smaller, more intimate events, Moda Center can be placed into a configuration known as the "Theater of the Clouds". This configuration, part of a trend of large arenas having smaller theater configurations,<ref>{{cite news |title="Theater" Setup Much Ado About Something|first=Pam|last=Sherborne|url=http://www.allbusiness.com/services/amusement-recreation-services/4590858-1.html|work=Amusement Business|date=September 27, 2007|access-date=October 29, 2007|archive-url=https://web.archive.org/web/20071102233148/http://www.allbusiness.com/services/amusement-recreation-services/4590858-1.html|archive-date=November 2, 2007}}</ref> places the stage at center court, and utilizes the western side of the arena.<ref>{{cite web|url=http://www.rosequarter.com/Home/SeatingMaps/tabid/57/Default.aspx |title=Rose Quarter seating map: Theater of the Clouds |work=Rose Quarter website |access-date=October 29, 2007 |url-status=dead |archive-url=https://web.archive.org/web/20071012223802/http://www.rosequarter.com/Home/SeatingMaps/tabid/57/Default.aspx |archive-date=October 12, 2007 }}</ref> Custom floor-to-ceiling theater curtains are draped at the edges of the seating area, creating a more intimate setting. As of 2004, on average 10 events per year have been held in the Theater of the Clouds configuration.<ref name="smallbutnice">{{cite magazine |title=Arena Theaters Small But Nice|first=Ray|last=Waddell|url=http://www.allbusiness.com/retail-trade/miscellaneous-retail-retail-stores-not/4648338-1.html|magazine=[[Billboard (magazine)|Billboard]]|date=September 25, 2004|access-date=October 29, 2007|archive-url=https://web.archive.org/web/20071102233141/http://www.allbusiness.com/retail-trade/miscellaneous-retail-retail-stores-not/4648338-1.html|archive-date=November 2, 2007}}</ref> The Theater of the Clouds configuration seats 6,500, with 16 of the 70 luxury boxes being usable.<ref>{{cite web|url=http://www.travelportland.com/meeting_planners/venues/unique_v/rose_quarter.html|title=Rose Quarter: Rose Garden Arena โ Memorial Coliseum โ Rose Quarter Commons|work=travelportland.com|publisher=Portland Oregon Visitors Association|access-date=October 29, 2007|archive-date=March 11, 2007|archive-url=https://web.archive.org/web/20070311000623/http://www.travelportland.com/meeting_planners/venues/unique_v/rose_quarter.html|url-status=live}}</ref> ===Amenities=== Two concourses, the 100 level and the 300 level, are open to the ticket-buying public during events; the 100 level concourse provides access to the lower bowl (including the 200-level seats); the 300-level concourse provides access to the upper bowl. A third concourse, the 200 level, provides access to guest services such as a [[sports bar]], a [[barbecue grill]], an executive banquet facility, and several outdoor terraces. A fourth concourse, known as Suite Level, provides access to the skyboxes and is restricted to patrons who have skybox admission. All concourses provide a variety of concession stands. The arena also features 32 public restrooms; women's toilets outnumber men's toilets 3 to 1.<ref name="facts"/> There are [[Wi-Fi]] hotspots throughout the arena.<ref name="facelift"/> The concourses are decorated with historical memorabilia.<ref name="roadtrip">{{cite web|url=http://www.thesportsroadtrip.com/portlandtrailblazers.html|title=Rose Garden|work=NBA Venue Rankings|publisher=The Sports Roadtrip|date=April 1, 2001|access-date=October 29, 2007|archive-date=October 12, 2007|archive-url=https://web.archive.org/web/20071012194113/http://www.thesportsroadtrip.com/portlandtrailblazers.html|url-status=live}}</ref> The primary [[scoreboard]] is a [[Diamond Vision|Mitsubishi-manufactured]] [[high definition video|HD video]] scoreboard. This scoreboard, which hangs from the ceiling over center court, features four 15 feet by 22.5 feet (4.5 m by 6.75 m) video screens, among the biggest in the NBA.<ref name="facelift"/> <!--hustle board--> The arena also features over 650 television monitors placed throughout,<ref name="facts"/> showing the action on court. Auxiliary scoreboards located both in the arena itself and the concourses provide statistical information, including "hustle" statistics for basketball ([[rebound (basketball)|rebound]]s, [[Block (basketball)|blocked shots]], and [[steal (basketball)|steal]]s). Three media towers, one at each main entrance, provide video of other games in the NBA.<ref name="roadtrip"/> ===Acoustics=== A unique feature found in no other multi-purpose arena is known as the "acoustical cloud". The acoustical cloud is a set of 160 rotating acoustic panels suspended from the Moda Center ceiling, intended to recreate the roar of noise that made the old Memorial Coliseum one of the loudest buildings in the NBA. One side of each 10 feet by 10 feet (3 m by 3 m) panel reflects sound, while the other side absorbs sound. Each panel is shaped like an airplane wing, and is 8 inches (20 cm) thick at the center and 4 inches (10 cm) thick at the edges. The effect during Blazers games is to absorb the noise from the upper levels and reflect it back down to the court. The panels permit the acoustics of the arena to be adjusted according to the requirements of the event. For smaller events in which only the lower bowl of the arena is used, the panels can be lowered to further improve the sound and increase the intimacy of the arena. The acoustical cloud cost US$2 million to design and install.<ref name="acoustics">{{cite journal|url=http://www.panstadia.com/vol3/32-022.htm|title=Creating an atmosphere|journal=PanStadia |volume=3|issue=2|access-date=October 29, 2007|url-status=dead|archive-url=https://web.archive.org/web/20071103044508/http://www.panstadia.com/vol3/32-022.htm|archive-date=November 3, 2007}}</ref> The arena is also equipped with a [[JBL (company)|JBL]] sound system.<ref name="facelift"/> The acoustics of Moda Center have been widely praised compared to similar venues.<ref name="smallbutnice"/><!-- need more info hereโlocker rooms facilities-->
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