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== Overview == One of the world's largest [[Trade fair|trade shows]] for music products, NAMM restricts entrance to owners, suppliers, distributors, journalists, employees, endorsed artists, and guests of NAMM member companies.<ref name="HunterD">{{cite web|last=Hunter |first=Dave |title=NAMM: The greatest show on Earth? |url=https://guitar.com/features/opinion-analysis/namm-the-greatest-show-on-earth/ |website=Guitar.com |date=18 January 2019 |access-date=25 July 2023}}</ref> Vendors display products, allowing dealers and distributors to see what's new, negotiate deals, and plan their purchasing for the next six to 12 months. The event attracts famous musicians, many of whom are endorsed by exhibitors and come to promote their own signature models and equipment. A smaller convention, NAMM Summer Session, typically takes place in June or July in [[Nashville, Tennessee]].
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