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Negative option billing
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==US law== According to the [[Federal Trade Commission]], unsolicited goods are considered a gift, and the recipient is not required to pay for or return them.<ref name="ftc">{{cite web |title=Unordered Merchandise |url=https://www.consumer.ftc.gov/articles/0181-unordered-merchandise |website=Consumer Information |accessdate=9 June 2018 |language=en |date=11 February 2016}}</ref><ref>{{cite web |last1=Service |first1=United States Postal |title=Unsolicited Merchandise |url=https://about.usps.com/publications/pub300a/pub300a_v04_revision_072019_tech_021.htm |website=about.usps.com |accessdate=9 June 2018 |language=en}}</ref> This is different than situations where a customer signs up for a service or club without reading [[fine print]] and agrees to purchase goods through the mail.<ref name=ftc/><ref name="ftc2">{{cite web |title=How Buying Plans Work |url=https://www.consumer.ftc.gov/articles/0068-how-buying-plans-work |website=Consumer Information |accessdate=9 June 2018 |language=en |date=21 August 2012}}</ref> A notable example is the class-action lawsuit against [[Scholastic Corporation]] by consumers who felt "harassed, deceived, intimidated, and threatened" when they tried to cancel membership.<ref name=prnewswire2006>[http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/www/story/01-30-2006/0004270838&EDATE= "Parents Sue Educational Publisher Scholastic Alleging Misleading Billing, Marketing Scheme"], PW Newswire, 2006-01-30.</ref>
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