Editing Network 10 (section)

==History==
===Origins===
From the introduction of TV in 1956 until 1965, there were three television networks in Australia, the [[Nine Network|National Television Network (now the Nine Network)]], the [[Seven Network|Australian Television Network (now the Seven Network)]], and the public [[Australian Broadcasting Corporation|ABC National Television Service]] (now [[ABC TV (Australian TV network)|ABC TV]]). In the early 1960s, the [[Government of Australia|Australian Government]] began canvassing the idea of licensing a third commercial television station in each capital city. This decision was seen by some as a way for the government to defuse growing public dissatisfaction with the dominance of imported overseas programming and the paucity of local content. The first of these third licences was granted to United Telecasters (a consortium of [[AWA Technology Services|Amalgamated Wireless]], [[CSR Limited|Colonial Sugar Refining Company]], [[Email Limited|Email]], [[Bank of New South Wales]] and the [[NRMA]]) on 4 April 1963.<ref>AWA Group gets TV licence ''[[Daily Mirror, Sydney|Daily Mirror]]'' 5 April 1963 page 1</ref>

Structurally, the Australian television industry was closely modelled on the two-tiered system that had been in place in [[List of radio stations in Australia|Australian radio]] since the late 1930s. One tier consisted of a network of publicly funded television stations run by the ABC, which was funded by government budget allocation and (until 1972) by fees from television viewer licences. The second tier consisted of the commercial networks and independent stations owned by private operators, whose income came from selling advertising time.

===Launch===
The network was launched as [[ATV (Australia)|ATV-0]] in [[Melbourne]] opened on 1 August 1964 and was owned by the [[Ansett Transport Industries]], which at the time owned one of Australia's two domestic airlines. [[TEN (TV station)|TEN-10]] in Sydney, which opened on 5 April 1965, was originally owned by United Telecasters, which also{{citation needed|date=December 2011}} in July that year opened [[TVQ]]-0 in [[Brisbane]]. Also opened later that month was [[SAS (TV station)|SAS-10]], serving the city of [[Adelaide]].

The new television network was initially dubbed the '''Independent Television System''' or ITS, but in 1970 adopted the title '''The 0-10 Network''', which reflected the channels used by the first two stations launched in the group, ATV and TEN.

Melbourne's ATV was the first station of the network to stage colour broadcasts in 1967, the broadcast was that of the horse races in [[Pakenham, Victoria]], which was seen by network and RCA executives and invited members of the media and press. This would be the first of many test colour telecasts for the station, and in tribute to this event, the 0-10 Network adopted the ''First in Colour'' slogan in 1974, within months before the 1 March 1975 transition to colour broadcasting.

===1970–1988: Expansion and original run===
For its first five years, the 0-10 Network led a hand-to-mouth existence. By the beginning of the 1970s the network was in a precarious financial position and there were predictions that it would fail.

In 1971, the 0-10 Network first aired ''[[Young Talent Time]]'', which was a huge rating success, and ran for 17 years.

However, the network's true financial reprise came about due to the fact that the controversial adult soap opera serial ''[[Number 96 (TV series)|Number 96]]'' premiered in March 1972 on the night that "Australian TV lost its virginity". The series broke new ground for Australian television and captured the imagination of viewers like few programs before or since. For the next three years it was consistently Australia's top-rating television program and, not surprisingly, its huge popularity attracted advertisers to Ten ''en masse'', with the result that its revenue increased significantly from [[Australian dollar|$]]1 million in 1971 to more than $10 million in 1972.

However, the pattern of rating dominance was already set, and for most of the next five decades from the mid-1960s, there was little deviation from the prevalent rankings, with the Nine Network typically in the first place, the Seven Network second, 0-10 third and [[ABC TV (Australian TV network)|ABC TV]] fourth.

The gradual evolution of Network Ten into its current form has its origins in the ongoing attempts by media mogul [[Rupert Murdoch]] to acquire a prized commercial television licence in Australia's largest capital city market, Sydney. This began when Murdoch's [[News Limited]] purchased the [[Wollongong]] station [[WIN-4]] in the early 1960s, around the same time he bought [[Festival Records]]. In 1977, frustrated by regulatory blocks that prevented him from expanding into the Sydney market, Murdoch sold WIN and purchased a 46% share in Ten Sydney.

In 1979, Murdoch made an unsuccessful takeover bid for the Melbourne-based [[The Herald and Weekly Times]] media group, which originally owned HSV-7. Although the bid failed, he gained a 50% stake in [[Ansett Australia|Ansett]], which thus gave him control of channel 0 in Melbourne.

In 1979, 0-10 first aired the soap opera ''[[Prisoner (TV series)|Prisoner]]'', which was a huge rating success.

On 20 January 1980, the 0-10 Network became known as '''Network Ten''' to reflect ATV moving from channel 0 to channel 10 – although the Brisbane station continued to broadcast as [[TVQ]]-0 until 10 September 1988 when the station changed to TVQ-10. In 1987 Adelaide's Network Ten affiliate (SAS-10) and Seven Network affiliate (ADS-7) successfully negotiated to exchange affiliation rights and channel frequencies due to ownership problems. On 27 December 1987, the exchange came into effect and ADS-7, owned by the same owners as the main Network Ten stations, became ADS-10 with SAS-10 converting to SAS-7, operated by [[TVW]]-7 in Perth.

When Murdoch became an American citizen in 1985 so that he could expand his media empire in the United States with the [[Fox Broadcasting Company|Fox]] network, Australia's media ownership laws obliged him to dispose of the flagship television stations, which were sold to [[The Northern Star]], an offshoot of the [[Westfield Group]] conglomerate controlled by property tycoon [[Frank Lowy]]. However, Westfield was badly hit by the stock market crash of 1987, and in 1989 sold Network Ten to a consortium led by Charles Curran and former television journalist Steve Cosser.

The network became fully national in 1988 with the launch of [[NEW (TV station)|NEW-10]] in Perth after the introduction of satellite facilities made it economical for the network to broadcast to Western Australia. Northern Star officially took hold of TVQ-10 later in the year because of swapping frequencies with neighbouring DDQ-0 in Toowoomba and rebranded [[CTC (TV station)|CTC]] Canberra under the network banner in time for aggregation.

===1989–1994: Receivership and relaunch===
[[File:Pyrmont Ten Studios.JPG|thumb|[[TEN (TV station)|TEN]], Network 10's corporate headquarters in [[Pyrmont, New South Wales|Pyrmont]], Sydney]]
In 1989, Ten's ratings were in decline, so on 23 July 1989, recently recruited network boss Bob Shanks relaunched the network, re-branding it as '''10 TV Australia''', and introducing several new programs, including four new prime time game shows. However, by the end of 1989, the ratings failed to improve and most of the new programs were cancelled, except for its ''Eyewitness News'' bulletins, ''[[Neighbours]]'' and ''[[E Street (television show)|E Street]]'' (debuting in late 1988).

Meanwhile, Northern Star Holdings were having financial and regulatory problems. The company was subject to an inquiry by the Australian Broadcasting Tribunal in relation to media ownership rules and had run into financial difficulties following the 1987 stock market crash two years earlier. On 1 September 1989, Northern Star Holdings announced a major restructuring to pay off debts and help restore profitability. The proposals included selling off the network's three smaller stations ([[ADS (TV station)|ADS]] in Adelaide, [[NEW (TV station)|NEW]] in Perth and [[CTC (TV station)|CTC]] in Canberra) to Charles Curran's ''Capital Television Group''. The sale was completed on 27 October 1989, effectively splitting Northern Star's Network Ten in half.<ref>{{cite web|title=Northern Star Holdings Ltd|url=http://listofcompanies.co.in/2012/02/20/northern-star-holdings-ltd/|website=Worldwide Company Profile|access-date=24 May 2017|archive-date=31 October 2018|archive-url=https://web.archive.org/web/20181031183202/http://listofcompanies.co.in/2012/02/20/northern-star-holdings-ltd/|url-status=live}}</ref>

In September 1990, Northern Star went into [[receivership]] and on 13 January 1991 at 8:30pm, the network was re-branded back to '''Network Ten''' with the first version of its famous ''ten'' watermark logo.<ref>Archived at [https://ghostarchive.org/varchive/youtube/20211211/dqSWaNfXzBM Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20190129023215/https://www.youtube.com/watch?v=dqSWaNfXzBM&gl=US&hl=en Wayback Machine]{{cbignore}}: {{Cite web |url=https://www.youtube.com/watch?v=dqSWaNfXzBM |title=Network 10 financial problems 1990 |last1=Gatfield |first1=John |last2=McKew |first2=Maxine |date=14 September 1990 |website=YouTube |publisher=Network Ten |type=Video |access-date=13 January 2018}}{{cbignore}}</ref><ref>Archived at [https://ghostarchive.org/varchive/youtube/20211211/JwA-TdwRe4M Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20171222100914/https://www.youtube.com/watch?v=JwA-TdwRe4M&gl=US&hl=en Wayback Machine]{{cbignore}}: {{Cite web |url=https://www.youtube.com/watch?v=JwA-TdwRe4M |title=10 New Logo first night 1991 |date=13 January 1991 |website=YouTube |publisher=Network Ten |type=Video |access-date=13 January 2018}}{{cbignore}}</ref> The network was [[Australian insolvency law#Compulsory winding-up|placed into liquidation]] by the [[New South Wales Rugby League]] in May 1991.<ref>Archived at [https://ghostarchive.org/varchive/youtube/20211211/r8-w9zdVGgQ Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20190129023214/https://www.youtube.com/watch?v=r8-w9zdVGgQ&gl=US&hl=en Wayback Machine]{{cbignore}}: {{Cite web |url=https://www.youtube.com/watch?v=r8-w9zdVGgQ |title=Network Ten in Liquidation - May 1991 |last=Sacre |first=Howard |date=May 1991 |website=YouTube |publisher=Network Ten |type=Video |access-date=13 January 2018}}{{cbignore}}</ref> In 1992, the network's flagship stations were sold to the Canadian-based [[Canwest]] media group, which held a controlling stake in the network until 2009. Also in 1992, the network commenced a strategy of targeting younger audiences. The Adelaide and Perth stations were re-acquired by the network in 1995.<ref>{{cite web|title=Ten Network Holdings Limited 1998 Annual Report|url=http://tencorporate.com.au/library/documents/TEN_annual_98.pdf|publisher=Ten Network Holdings|access-date=13 January 2018|archive-url=https://web.archive.org/web/20091013141015/http://tencorporate.com.au/library/documents/TEN_annual_98.pdf|archive-date=13 October 2009|pages=8–11|date=1998}}</ref>

===1995–2007: Recovery and success===
With the network having financially recovered, [[Ten Network Holdings]] floated on the Australian Stock Exchange in 1998. At this time, Ten had affiliate broadcasting agreements with [[Southern Cross Broadcasting]] in southern New South Wales, regional Victoria and Tasmania, and with Telecasters Australia in northern New South Wales and regional Queensland.<ref>{{cite web|title=Ten Network Holdings Limited 1998 Annual Report|url=http://tencorporate.com.au/library/documents/TEN_annual_98.pdf|publisher=Ten Network Holdings|access-date=13 January 2018|archive-url=https://web.archive.org/web/20091013141015/http://tencorporate.com.au/library/documents/TEN_annual_98.pdf|archive-date=13 October 2009|pages=1–6|date=1998}}</ref>

In 2001, Ten opened the doors to the ''[[Big Brother Australia]]'' house and, with it, reality television. The opening night of ''Big Brother'' became the most-watched program of the night. ''Big Brother'' became synonymous with the network in the 2000s, with the series lasting 8 season. Even after iterations on rival networks, ''Big Brother'' is set to return to 10 in 2025. The trend was then followed by the launching of the Australian version of the reality singing competition format [[Idols (TV series)|Idols]] called ''[[Australian Idol]]'' in 2003. ''Australian Idol'' was a hit for several years, lasting until 2009.

In 2004, Network Ten enjoyed its best year since the 1970s{{fact|date=September 2024}}, winning two rating weeks (out of 40) and finishing second nationally only behind the [[Nine Network]] and well ahead of the [[Seven Network]].<ref>{{cite web|url=https://www.theage.com.au/entertainment/nine-wins-year-again-20041202-gdz3pr.html|title=Nine wins year again|date=2 December 2004|first=Ross|last=Warneke|publisher=[[The Age]]|access-date=8 February 2022|archive-date=9 February 2022|archive-url=https://web.archive.org/web/20220209042815/https://www.theage.com.au/entertainment/nine-wins-year-again-20041202-gdz3pr.html|url-status=live}}</ref> This was a departure from previous years; it has typically placed third behind Nine and Seven in most other rating years since 2000.

In 2005, Canwest was in discussions with newspaper publisher [[Fairfax Media|John Fairfax Holdings]] about a possible sale of the network, after the federal government indicated it may consider relaxing Australia's media cross-ownership laws. Previously, newspaper owners could not own television stations in the same city. Fairfax owned the Seven Network until 1988 and had been looking for a way back into television for a long time.

On 21 August 2005, the network celebrated its 40th birthday with a two-hour highlights package called ''Ten: Seriously 40'', which was hosted by [[Bert Newton]] and [[Rove McManus]].

On 27 October 2005, Network Ten announced that its long-running morning talk-variety program ''[[Good Morning Australia (1992–2005)|Good Morning Australia]]'' would be cancelled at the end of the year after a fourteen-year run. This ended host Bert Newtons 14-year association with Network Ten; although he was offered ongoing employment with the network, he announced that he would be returning to the Nine Network. ''[[9am with David & Kim]]'' replaced GMA as Ten's national morning program from 2006 to 2009.

From 2006 to 2008, Ten was the official broadcaster of [[Sydney New Year's Eve]]. The rights returned to the Nine Network from 2009.

On 7 August 2007, Network Ten and [[Foxtel]] signed a new agreement allowing Ten's digital signal to be transmitted via Foxtel's cable and satellite services.<ref name="foxtel">{{Cite news| title = Ten and Foxtel sign breakthrough digital retransmission agreement| publisher = Ten Network Holdings Limited| date = 7 August 2007| url = http://www.tencorporate.com.au/library/documents/TEN,%20FOXTEL%20retransmission%207%20August%202007.pdf| access-date = 7 February 2008| archive-date = 27 February 2008| archive-url = https://web.archive.org/web/20080227125910/http://www.tencorporate.com.au/library/documents/TEN,%20FOXTEL%20retransmission%207%20August%202007.pdf| url-status = live}}</ref> Prior to this, Ten was only transmitted via cable on Foxtel in an analogue format and [[Austar]] in standard definition digital via Mystar. Similarly in October 2007, Network Ten and [[Optus Television|Optus]] announced that Ten's digital signal would be available on its cable network from 1 December 2007.<ref name="optus">{{Cite news| title = Ten Joins Optus TV Featuring Foxtel Platform| publisher = Ten Network Holdings Limited| date = 31 October 2007| url = http://www.tencorporate.com.au/library/documents/TEN%20joins%20Optus%20platform%2031%20October%202007.pdf| access-date = 7 February 2008| archive-date = 27 February 2008| archive-url = https://web.archive.org/web/20080227125913/http://www.tencorporate.com.au/library/documents/TEN%20joins%20Optus%20platform%2031%20October%202007.pdf| url-status = live}}</ref>

On 16 December 2007, [[10 HD|Ten HD]] was officially launched as a breakaway channel, becoming the first new commercial television channel in metropolitan areas of Australia since 1988. Ten HD ceased broadcasting on 25 March 2009 when it was replaced by what was a sports-only high-definition channel, [[10 Bold|One HD]].<ref name="launch">{{Cite news| title = New channel, new era: Introducing TEN HD| publisher = Ten Network Holdings Limited| date = 14 September 2007| url = http://www.ebroadcast.com.au/enews/ten-hd-140907.html| access-date = 14 September 2007| url-status = dead| archive-url = https://web.archive.org/web/20070919015139/http://www.ebroadcast.com.au/enews/ten-hd-140907.html| archive-date = 19 September 2007}}</ref>

=== 2009–2015: Canwest sale, multichannels launch ===
On 24 September 2009, Canwest announced that it was selling its 50.1% stake in Ten Network Holdings for $680 million,<ref>{{cite news |url=https://www.theaustralian.com.au/business/media/canwest-sells-ten-network-stake-for-680m/news-story/792ff720554c34ed0cfcdd3a2c3dbf32 |title=CanWest sells Ten Network stake for $680m |work=[[The Australian]] |author=McFarland, Lyndal |agency=Dow Jones Newswires |date=24 September 2009 |access-date=8 February 2022 |archive-date=9 February 2022 |archive-url=https://web.archive.org/web/20220209061324/https://www.theaustralian.com.au/business/media/canwest-sells-ten-network-stake-for-680m/news-story/792ff720554c34ed0cfcdd3a2c3dbf32 |url-status=live}}</ref> to pay down its significant debt. In late 2009, Canwest filed for [[Bankruptcy|creditor bankruptcy protection]], due to [[Canadian dollar|CA$]]4 billion mounting debt across radio, television broadcasting and publishing assets in several countries.<ref>{{cite news |url=https://www.theguardian.com/media/2009/oct/06/television-pressandpublishing |title=Canwest Global Communications files for bankruptcy protection |author=Clark, Andrew |work=[[The Guardian]] |location=England |date=6 October 2009 |access-date=8 February 2022 |archive-date=9 February 2022 |archive-url=https://web.archive.org/web/20220209042808/https://www.theguardian.com/media/2009/oct/06/television-pressandpublishing |url-status=live}}</ref>

On 20 October 2010, four years after he sold his shares in [[Nine Entertainment Co|PBL Media]] to private equity firm [[CVC Capital Partners|CVC Asia Pacific]], [[James Packer]] purchased 16 per cent of Ten.

Network Ten launched a new digital channel, [[10 Peach|Eleven]], on 11 January 2011.<ref name="elevenannounce">{{cite news |title=TEN announces launch of ELEVEN |work=The Spy Report |publisher=Media Spy |date=26 August 2010 |url=http://www.mediaspy.org/report/2010/08/26/ten-announces-launch-of-eleven/ |access-date=26 August 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100910033922/http://www.mediaspy.org/report/2010/08/26/ten-announces-launch-of-eleven/ |archive-date=10 September 2010}}</ref> The channel is aimed at a "distinctly youthful" audience between the ages of 13 and 29. ''[[Neighbours]]'' and ''[[The Simpsons]]'' were high-profile programs migrating from Ten to the new channel.<ref name="neighboursmove">{{cite news |title=Neighbours moving to Eleven |work=The Spy Report |publisher=Media Spy |date=26 August 2010 |url=http://www.mediaspy.org/report/2010/08/26/neighbours-moving-to-eleven/ |access-date=26 August 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100910033220/http://www.mediaspy.org/report/2010/08/26/neighbours-moving-to-eleven/ |archive-date=10 September 2010}}</ref> The channel was a joint venture with [[CBS Studios International]], which owned a 33% stake.<ref name="jointventure">{{cite news |title=CBS goes down under and takes minority stake in Australian TV venture |newspaper=The Los Angeles Times |first=Meg |last=James |date=25 August 2010 |url=http://latimesblogs.latimes.com/entertainmentnewsbuzz/2010/08/cbs-takes-minority-stake-in-australian-tv-venture.html |access-date=26 August 2010 |archive-date=9 December 2010 |archive-url=https://web.archive.org/web/20101209170933/http://latimesblogs.latimes.com/entertainmentnewsbuzz/2010/08/cbs-takes-minority-stake-in-australian-tv-venture.html |url-status=live}}</ref>

On 8 May 2011, Ten relaunched its sports-based channel [[10 Bold|One]], with general entertainment programming aimed at males taking over the schedule. It is aimed at a similar audience to [[7mate]].<ref>{{cite web |url=http://www.tvtonight.com.au/2011/04/one-to-broaden-its-horizons.html |title=ONE to broaden its horizons |date=4 April 2011 |publisher=TV Tonight |access-date=9 November 2011 |archive-date=16 September 2011 |archive-url=https://web.archive.org/web/20110916183931/http://www.tvtonight.com.au/2011/04/one-to-broaden-its-horizons.html |url-status=live}}</ref>

In 2012, Ten unsuccessfully launched many new programs. This led to Ten's ratings dropping to fourth place behind [[ABC TV (Australian TV network)|ABC TV]] for over thirty straight nights.<ref name=ABC1Ten>{{cite news |last=Idato |first=Michael |date=17 September 2012 |title=Seriously, Ten struggles to keep up with ABC |url=https://www.smh.com.au/entertainment/tv-and-radio/seriously-ten-struggles-to-keep-up-with-abc-20120916-260dm.html |newspaper=The Sydney Morning Herald |access-date=19 October 2013 |archive-date=27 November 2013 |archive-url=https://web.archive.org/web/20131127142751/http://www.smh.com.au/entertainment/tv-and-radio/seriously-ten-struggles-to-keep-up-with-abc-20120916-260dm.html |url-status=live}}</ref> The poor performance resulted in Chief Programming Officer David Mott's resignation.<ref>{{cite news |last=Idato |first=Michael |date=24 August 2012 |title=Ten's dismal ratings claim prized scalp |url=https://www.smh.com.au/entertainment/tv-and-radio/tens-dismal-ratings-claim-prized-scalp-20120824-24q3b.html |newspaper=The Sydney Morning Herald |access-date=19 October 2013 |archive-date=27 November 2013 |archive-url=https://web.archive.org/web/20131127142753/http://www.smh.com.au/entertainment/tv-and-radio/tens-dismal-ratings-claim-prized-scalp-20120824-24q3b.html |url-status=live}}</ref>

In September 2012, Ten made a partnership with [[TVSN]], which meant the [[TVSN]] channel became available on Ten's free-to-air multiplex to metropolitan viewers as a [[Datacasting|datacast]] service on LCN 14, on 24 September 2012.<ref>{{cite web |date=12 September 2012 |title=Network Ten Launches New Channel With TVSN |url=http://tencorporate.com.au/files/Network_Ten_and_TVSN_September_2012.pdf |archive-url=https://web.archive.org/web/20130411094945/http://tencorporate.com.au/files/Network_Ten_and_TVSN_September_2012.pdf |archive-date=11 April 2013}}</ref>

In late 2012, Ten reported a loss of $12.9m as it battled poor advertising markets and failed to hold larger audience numbers. They made positions at the station redundant and said that production may become centralised.

Ten launched [[Spree TV]], an Australian [[free-to-air]] [[datacasting]] [[television channel]] mainly carrying [[infomercial|paid programming]] and [[home shopping]], on 17 September 2013, on LCN 15,<ref>{{cite web |last=Knox |first=David |date=11 September 2013 |title=TEN confirms Spree TV launch |url=https://tvtonight.com.au/2013/09/ten-confirms-spree-tv-launch.html |access-date=1 December 2023 |website=TV Tonight}}</ref> with Brand Developers.<ref name="TVTonightSpreeTVlaunch">{{cite web|publisher=[[TV Tonight]]|first=David|last=Knox|url=http://www.tvtonight.com.au/2013/09/ten-tipped-to-launch-new-datacasting-channel.html|title=TEN tipped to launch new datacasting channel|date=10 September 2013|access-date=5 November 2015}}</ref>

Analogue broadcasts ceased in the regions on 10 December 2013.

On 1 August 2014, the network celebrated its 50th anniversary. A television special related to the anniversary called ''50 Years Young'' aired on 3 August 2014, after being rescheduled from 8 August by the network.<ref>{{Cite web |last=Knox |first=David |date=22 July 2024 |title="You blogged, they listened." TEN reschedules 50 Years Young special. |url=https://tvtonight.com.au/2014/07/you-blogged-they-listened-ten-reschedules-50-years-young-special.html |access-date=11 August 2024 |publisher=[[TV Tonight]] |language=en-AU}}</ref>

On 15 June 2015, [[Foxtel]] (co-owned by [[News Corp Australia|News Corp]]) bought 15% shares in Ten Network Holdings, pending approval from the ACCC. Prior to the acquisition, Discovery backed out from a bidding partnership with Foxtel. In July 2015, Paul Anderson was announced as the new chief executive officer.<ref>{{cite web|url=http://www.adnews.com.au/news/ten-names-paul-anderson-as-ceo-as-hamish-mclennan-exits|title=Ten names Paul Anderson as CEO as Hamish McLennan exits - AdNews|access-date=10 June 2017|archive-date=30 June 2017|archive-url=https://web.archive.org/web/20170630160034/http://www.adnews.com.au/news/ten-names-paul-anderson-as-ceo-as-hamish-mclennan-exits|url-status=live}}</ref>

===2016–2017: New affiliation and financial troubles===
A high-definition simulcast of 10 was revived on 2 March 2016. As a result, [[10 Bold|One]], now known as 10 Bold, began broadcasting in standard definition only.<ref name="TENInsider" /><ref name="TVTlaunch">{{cite web|publisher=[[TV Tonight]]|first=David|last=Knox|url=http://www.tvtonight.com.au/2016/02/ten-in-high-definition-from-march-2.html|title=TEN in High Definition from March 2|date=22 February 2016|access-date=22 February 2016|archive-date=22 February 2016|archive-url=https://web.archive.org/web/20160222095217/http://www.tvtonight.com.au/2016/02/ten-in-high-definition-from-march-2.html|url-status=live}}</ref>

On 29 April 2016, the [[Nine Network]] pulled its regional affiliation with [[WIN Television]] over a lawsuit involving its catch-up service [[9Now]], and announced a new affiliation agreement with [[Southern Cross Austereo]], Ten's then-primary regional affiliate. Ten subsequently negotiated a five-year affiliation deal with WIN;<ref>{{cite web |last=Mitchell |first=Jake |date=29 April 2016 |title=Nine win shows media law absurdity: WIN chief Andrew Lancaster |url=http://www.theaustralian.com.au/business/media/nine-win-shows-media-law-absurdity-win-chief-andrew-lancaster/news-story/8448e7ca97fed22ff1726e979e94d1f7 |url-access=subscription |access-date=29 April 2016 |publisher=The Australian}}</ref><ref>{{cite web |url=http://www.theaustralian.com.au/business/media/nine-ten-to-swap-affiliate-partners/news-story/0ea3e8e044ef5d522e5a58aace682f90 |title=Nine, Ten to swap affiliate partners |last1=Mitchell |first1=Jake |last2=Davidson |first2=Darren |date=2 May 2016 |publisher=The Australian |access-date=23 May 2016 |archive-date=5 June 2016 |archive-url=https://web.archive.org/web/20160605075658/http://www.theaustralian.com.au/business/media/nine-ten-to-swap-affiliate-partners/news-story/0ea3e8e044ef5d522e5a58aace682f90 |url-status=live}}</ref> the new affiliations took effect on 1 July, with WIN becoming the carrier of Network Ten programming in regional Queensland, Northern NSW, Southern NSW, Victoria, Tasmania, South Australia, Western Australia, the Australian Capital Territory and the Gold Coast.<ref>{{cite web |url=http://images.tenplay.com.au/~/media/Corporate%20Site%20Media/Files/Media%20Releases/2016/TEN%20And%20WIN%20Network%20Announce%20New%20Program%20Supply%20Agreement.pdf |title=TEN And WIN Network Announce New Program Supply Agreement |date=23 May 2016 |publisher=Ten Network Holdings |access-date=23 May 2016 |archive-url=https://web.archive.org/web/20160619014837/http://images.tenplay.com.au/~/media/Corporate%20Site%20Media/Files/Media%20Releases/2016/TEN%20And%20WIN%20Network%20Announce%20New%20Program%20Supply%20Agreement.pdf |archive-date=19 June 2016 |url-status=dead}}</ref><ref>{{cite web |last=Mitchell |first=Jake |date=23 May 2016 |title=Bruce Gordon's WIN confirms affiliate deal with Ten Network |url=https://www.theaustralian.com.au/business/bruce-gordons-win-confirms-affiliate-deal-with-ten-network/news-story/3b2b5a54f9a22d1863448e534dda76eb |url-access=subscription |access-date=8 February 2022 |publisher=The Australian}}</ref> WIN owner and Ten's largest shareholder [[Bruce Gordon (businessman)|Bruce Gordon]] positioned himself to increase his ownership stake in Ten, subject to changes to media ownership laws being passed.<ref>{{cite news|last1=Mason|first1=Max|title=Bruce Gordon ups his bet on Ten Network|url=https://www.smh.com.au/business/media-and-marketing/bruce-gordon-ups-his-bet-on-ten-network-20160622-gpp06t.html|access-date=3 November 2017|work=The Sydney Morning Herald|date=22 June 2016|archive-date=7 November 2017|archive-url=https://web.archive.org/web/20171107055848/http://www.smh.com.au/business/media-and-marketing/bruce-gordon-ups-his-bet-on-ten-network-20160622-gpp06t.html|url-status=live}}</ref>

Following Ten Network Holdings reporting a $232 million half year loss, billionaire shareholders [[Lachlan Murdoch]], Bruce Gordon and James Packer withdrew support for $250 million guaranteed loan that would help keep Ten out of receivership.<ref>{{cite web |url=http://www.abc.net.au/news/2017-04-27/ten-network-struggles-to-survive-after-another-big-loss/8475774 |title=Ten Network casts 'significant doubt' on its viability after announcing $232m first-half loss |last=Ryan |first=Peter |date=27 April 2017 |publisher=Australian Broadcasting Corporation |access-date=13 June 2017 |archive-date=13 June 2017 |archive-url=https://web.archive.org/web/20170613105422/http://www.abc.net.au/news/2017-04-27/ten-network-struggles-to-survive-after-another-big-loss/8475774 |url-status=live}}</ref><ref>{{cite web |date=13 June 2017 |title=Network Ten's future in doubt as billionaire backers Murdoch and Gordon pull their support |url=http://www.heraldsun.com.au/business/network-tens-future-in-doubt-as-billionaire-backers-murdoch-and-gordon-pull-their-support/news-story/a32e1586eab032479eddff2a2782afbe |url-access=subscription |access-date=12 June 2017 |publisher=Herald Sun}}</ref><ref>{{cite news |last=Mason |first=Max |date=11 June 2017 |title=Ten's billionaire shareholders back away from loan guarantee |url=http://www.afr.com/business/media-and-marketing/tv/tens-billionaire-shareholders-back-away-from-loan-guarantee-20170611-gwp0ro |work=The Australian Financial Review |location=Sydney |access-date=13 June 2017 |archive-date=11 June 2017 |archive-url=https://web.archive.org/web/20170611160511/http://www.afr.com/business/media-and-marketing/tv/tens-billionaire-shareholders-back-away-from-loan-guarantee-20170611-gwp0ro |url-status=live}}</ref> This loan was intended to replace an existing guaranteed $200 million loan that was due to expire in December.<ref>{{cite news |last=Mason |first=Max |date=27 April 2017 |title=Network Ten seeks to extend billionaire backed loan |url=http://www.afr.com/business/media-and-marketing/tv/network-ten-seeks-to-extend-billionaire-backed-loan-20170426-gvsis8 |work=The Australian Financial Review |location=Sydney |access-date=13 June 2017 |archive-date=11 June 2017 |archive-url=https://web.archive.org/web/20170611034135/http://www.afr.com/business/media-and-marketing/tv/network-ten-seeks-to-extend-billionaire-backed-loan-20170426-gvsis8 |url-status=live}}</ref> On 13 June, Ten asked the [[Australian Securities Exchange]] that their stock be placed in a 48-hour trading halt while it assessed its options concerning receivership.<ref>{{cite web |url=http://www.abc.net.au/news/2017-06-13/ten-network-fails-to-find-a-financial-backer/8612656 |title=Ten Network in trading halt and facing receivership after failing to secure financial backer |last=Letts |first=Stephen |date=13 June 2017 |publisher=Australian Broadcasting Corporation |access-date=13 June 2017 |archive-date=13 June 2017 |archive-url=https://web.archive.org/web/20170613053523/http://www.abc.net.au/news/2017-06-13/ten-network-fails-to-find-a-financial-backer/8612656 |url-status=live}}</ref><ref>{{cite web |url=http://www.skynews.com.au/business/business/company/2017/06/13/network-ten-places-shares-in-trading-halt.html |title=Network Ten places shares in trading halt |date=13 June 2017 |publisher=Sky News Australia |access-date=13 June 2017 |archive-date=16 June 2017 |archive-url=https://web.archive.org/web/20170616014700/http://www.skynews.com.au/business/business/company/2017/06/13/network-ten-places-shares-in-trading-halt.html |url-status=live}}</ref> It went into voluntary administration the following day.<ref name="SMHadmin">{{cite news |last=Danckert |first=Sarah |date=14 June 2017 |title=Network Ten heads into voluntary administration |url=https://www.smh.com.au/business/media-and-marketing/network-ten-heads-into-voluntary-administration-20170614-gwqo47.html |work=The Sydney Morning Herald |location=Sydney |access-date=14 June 2017 |archive-date=29 August 2017 |archive-url=https://web.archive.org/web/20170829011122/http://www.smh.com.au/business/media-and-marketing/network-ten-heads-into-voluntary-administration-20170614-gwqo47.html |url-status=live}}</ref><ref name="BIAadmin">{{cite news |last=Pash |first=Chris |date=14 June 2017 |title=The Ten network is in administration |url=https://www.businessinsider.com/the-ten-network-is-in-administration-2017-6 |work=Business Insider Australia |location=Sydney |access-date=14 June 2017 |archive-date=14 June 2017 |archive-url=https://web.archive.org/web/20170614045439/https://www.businessinsider.com.au/the-ten-network-is-in-administration-2017-6 |url-status=live}}</ref>

On 28 August 2017, Ten's administrators announced that the U.S. media company [[CBS Corporation]] (which had a 33% share in the multichannel Eleven and was Ten's largest creditor) had entered into a binding agreement to purchase the company for $123 million. CBS refinanced Ten's existing debt including guarantor fees to billionaire shareholders James Packer, Lachlan Murdoch and Bruce Gordon, and existing loans from the Commonwealth Bank. Shareholders in Ten Network Holdings lost their investment.<ref name="CBS to buy Ten">{{cite news|url=https://www.smh.com.au/business/companies/us-company-cbs-to-buy-ten-network-20170828-gy5doc.html|title=US broadcaster CBS to buy Ten Network|last=Battersby|first=Lucy|date=28 August 2017|work=The Sydney Morning Herald|access-date=8 February 2022|archive-date=9 February 2022|archive-url=https://web.archive.org/web/20220209042807/https://www.smh.com.au/business/companies/us-company-cbs-to-buy-ten-network-20170828-gy5doc.html|url-status=live}}</ref><ref>{{cite news|last1=Battersby|first1=Lucy|title=CBS claiming debts of $843 million from Network Ten|url=https://www.smh.com.au/business/companies/cbs-claiming-debts-of-843-million-from-network-ten-20170710-gx8bmq.html|access-date=8 February 2022|work=The Sydney Morning Hearald|date=11 July 2017|archive-date=9 February 2022|archive-url=https://web.archive.org/web/20220209042816/https://www.smh.com.au/business/companies/cbs-claiming-debts-of-843-million-from-network-ten-20170710-gx8bmq.html|url-status=live}}</ref>

Gordon and Murdoch had also placed their own joint bid for the company, which was not endorsed by the administrators.<ref>{{Cite news|url=https://www.smh.com.au/business/companies/disappointed-underbidders-lachlan-murdoch-and-bruce-gordon-should-not-be-able-to-stall-ten-deal-court-hears-20170907-gychte.html|title=Billionaire Ten backer Bruce Gordon wins first round in challenge to CBS takeover|last=Whitbourn|first=Michaela|date=7 September 2017|work=The Sydney Morning Herald|access-date=8 February 2022|archive-date=9 February 2022|archive-url=https://web.archive.org/web/20220209042807/https://www.smh.com.au/business/companies/disappointed-underbidders-lachlan-murdoch-and-bruce-gordon-should-not-be-able-to-stall-ten-deal-court-hears-20170907-gychte.html|url-status=live}}</ref> At a meeting held on 12 September, Ten's creditors overwhelmingly voted in support of CBS' bid, citing concerns over Murdoch's previous management of Ten and talk of mass job cuts in the news department under Murdoch/Gordon ownership.<ref>{{cite news |last=Mason |first=Max |date=19 September 2017 |title=Network Ten creditors' meeting votes for CBS |url=https://www.afr.com/companies/media-and-marketing/network-ten-creditors-meeting-votes-for-cbs-over-bruce-gordon-and-lachlan-murdoch-20170919-gyk94o |work=The Australian Financial Review |access-date=8 February 2022 |archive-date=9 February 2022 |archive-url=https://web.archive.org/web/20220209042810/https://www.afr.com/companies/media-and-marketing/network-ten-creditors-meeting-votes-for-cbs-over-bruce-gordon-and-lachlan-murdoch-20170919-gyk94o |url-status=live}}</ref><ref>{{cite news|last1=Kruger|first1=Colin|title=CBS won because Network Ten employees didn't want Lachlan Murdoch to come back|url=https://www.smh.com.au/business/companies/cbs-won-because-network-ten-employees-didnt-want-lachlan-murdoch-to-come-back-20170919-gykjmk.html|access-date=8 February 2022|work=The Sydney Morning Herald|date=20 September 2017|archive-date=9 February 2022|archive-url=https://web.archive.org/web/20220209042815/https://www.smh.com.au/business/companies/cbs-won-because-network-ten-employees-didnt-want-lachlan-murdoch-to-come-back-20170919-gykjmk.html|url-status=live}}</ref>

The CBS acquisition was completed on 16 November 2017, when the shares of Ten Network Holdings were transferred to CBS Network Ten [[Besloten vennootschap met beperkte aansprakelijkheid|BV]], a company registered in the Netherlands.<ref>[https://images.tenplay.com.au/~/media/Corporate%20Site%20Media/Files/Media%20Releases/2017/CBS%20Corporation%20Completes%20Acquisition%20Of%20Ten%20Network.pdf CBS Corporation Completes Acquisition Of Ten Network.] {{Webarchive|url=https://web.archive.org/web/20171116132657/https://images.tenplay.com.au/~/media/Corporate%20Site%20Media/Files/Media%20Releases/2017/CBS%20Corporation%20Completes%20Acquisition%20Of%20Ten%20Network.pdf |date=2017-11-16}}, Ten Network Holdings, 16 November 2017.</ref><ref>[https://images.tenplay.com.au/~/media/Corporate%20Site%20Media/Files/Media%20Releases/2017/Request%20For%20Removal%20From%20The%20Official%20List.pdf Request For Removal From The Official List], {{webarchive |url=https://web.archive.org/web/20171116133449/https://images.tenplay.com.au/~/media/Corporate%20Site%20Media/Files/Media%20Releases/2017/Request%20For%20Removal%20From%20The%20Official%20List.pdf |date=16 November 2017}}, Ten Network Holdings, 15 November 2017.</ref><ref>{{cite web |last1=Kruger |first1=Colin |date=16 November 2017 |title=Euro Ten |url=https://www.msn.com/en-au/money/company-news/jessica-rudd-steaks-her-claim-on-china/ar-BBEZGFA?li=AAgfOd8 |url-status=live |archive-url=https://web.archive.org/web/20171116043536/http://www.msn.com/en-au/money/company-news/jessica-rudd-steaks-her-claim-on-china/ar-BBEZGFA?li=AAgfOd8 |archive-date=16 November 2017 |access-date=16 November 2017 |website=MSN Money |publisher=The Canberra Times}}</ref>

===2017–2024: CBS ownership and merger with Viacom, rebrand as Paramount Global===
Following the CBS acquisition, the network became a division of CBS Studios International.<ref>{{cite web|title=About - Ten Network Holdings Limited|url=https://tenplay.com.au/corporate/about|website=tenplay|publisher=Ten Network Holdings|access-date=15 May 2018|archive-date=22 April 2018|archive-url=https://web.archive.org/web/20180422093951/https://tenplay.com.au/corporate/about|url-status=live}}</ref> Ten moved to commission more Australian content. The additional programs were financed by the savings from the dissolution of Ten's output agreement with 21st Century Fox.<ref>{{cite news|last1=Mason|first1=Max|title=CBS backs Network Ten's homegrown strategy, commits to long-term|url=https://www.afr.com/companies/media-and-marketing/cbs-backs-network-tens-homegrown-strategy-commits-to-longterm-20180402-h0y7np#ixzz5BWgMsVW9|access-date=8 February 2022|work=Australian Financial Review|date=2 April 2018|archive-date=9 February 2022|archive-url=https://web.archive.org/web/20220209042809/https://www.afr.com/companies/media-and-marketing/cbs-backs-network-tens-homegrown-strategy-commits-to-longterm-20180402-h0y7np#ixzz5BWgMsVW9|url-status=live}}</ref> CBS also moved to re-establish an in-house advertising sales department for 2019, bringing to an end Ten's four-year period with the Foxtel-affiliated Multi Channel Network (MCN).<ref>{{cite web |last1=Samios |first1=Zoe |last2=Kelly |first2=Vivienne |title='CBS want to control it, it's as simple as that': Ten confirms exit from MCN |url=https://mumbrella.com.au/cbs-want-to-control-it-its-as-simple-as-that-ten-confirms-exit-from-mcn-532910 |website=Mumbrella |access-date=2 August 2018 |date=1 August 2018 |archive-date=2 August 2018 |archive-url=https://web.archive.org/web/20180802071317/https://mumbrella.com.au/cbs-want-to-control-it-its-as-simple-as-that-ten-confirms-exit-from-mcn-532910 |url-status=live}}</ref> One reason CBS acquired Ten was to assist the company to launch its CBS All Access streaming service in the Australian market.<ref>{{Cite news|url=http://abc.net.au/news/2017-08-28/cbs-agrees-to-buy-ten-off-administrator/8848124?pfmredir=sm|title=Ten Network to be purchased by US giant CBS|date=28 August 2017|work=ABC News|access-date=28 August 2017|archive-date=25 November 2020|archive-url=https://web.archive.org/web/20201125143926/https://www.abc.net.au/news/2017-08-28/cbs-agrees-to-buy-ten-off-administrator/8848124?pfmredir=sm|url-status=live}}</ref> The service launched in December 2018 and was branded [[10 All Access]] in the local market.<ref>{{cite news |date=9 September 2018 |title=CBS gears for Ten All Access streaming service launch |work=The Australian |url=https://www.theaustralian.com.au/business/media/cbs-gears-for-ten-all-access-steaming-service-launch/news-story/cd16a411e8d3de80393a0cd96aa292cf |url-access=subscription |access-date=9 September 2018}}</ref>

On 31 October 2018, the network unveiled a new logo, replacing the "ten" wordmark used since 1991 with a stylised circle 10, and the network is now referred to in the text as '''Network 10'''. The new brand is used across all of Network 10's platforms and services, and was intended to reflect the broadcaster's positioning as an "adventurous alternative" with a "sense of fun". 10 also relaunched its multi channels Eleven and One as [[10 Peach]] and [[10 Bold|10 Boss]], with Boss focusing on dramatic programming and targeting an older adult audience, and Peach continuing to be targeted towards young adults.<ref>{{Cite news|url=http://www.bandt.com.au/marketing/network-ten-rebrands-network-10-new-look-logo|title=Network Ten Rebrands As 'Network 10' With New-Look Logo|date=31 October 2018|work=B&T|access-date=31 October 2018|archive-date=31 October 2018|archive-url=https://web.archive.org/web/20181031212447/http://www.bandt.com.au/marketing/network-ten-rebrands-network-10-new-look-logo|url-status=live}}</ref><ref>{{Cite web|url=https://www.smh.com.au/entertainment/tv-and-radio/network-ten-in-2019-what-s-new-what-s-returning-what-s-gone-20181029-p50cp3.html|title=Network Ten in 2019: What's new, what's returning, what's gone?|last=Lallo|first=Michael|date=31 October 2018|website=The Sydney Morning Herald|access-date=31 October 2018|archive-date=26 July 2021|archive-url=https://web.archive.org/web/20210726132957/https://www.smh.com.au/entertainment/tv-and-radio/network-ten-in-2019-what-s-new-what-s-returning-what-s-gone-20181029-p50cp3.html|url-status=live}}</ref><ref name="Samios2018-10-31" /><ref>{{Cite web|url=https://mediaweek.com.au/10-upfront-behind-the-rebrand/|title=10 Upfront: Behind the rebrand of Boss, Peach, News and 10 Play|website=Mediaweek|date=31 October 2018 |access-date=31 October 2018|archive-date=1 November 2018|archive-url=https://web.archive.org/web/20181101095420/https://mediaweek.com.au/10-upfront-behind-the-rebrand/|url-status=live}}</ref> 10 Boss was forced to change its name to [[10 Bold]] on 10 December 2018 due to trademark conflicts with [[Fairfax Media]].<ref>{{Cite web|url=https://mumbrella.com.au/ten-caves-and-renames-10-boss-as-10-bold-556522|title=Ten caves and renames '10 Boss' as '10 Bold'|last=Kelly|first=Vivienne|date=10 December 2018|website=Mumbrella|access-date=17 December 2018|archive-date=18 December 2018|archive-url=https://web.archive.org/web/20181218054432/https://mumbrella.com.au/ten-caves-and-renames-10-boss-as-10-bold-556522|url-status=live}}</ref>

On 4 December 2019, CBS Corporation completed a [[2019 merger of CBS and Viacom|re-merger]] with fellow media conglomerate [[Viacom (2005–2019)|Viacom]] as [[ViacomCBS]]; the two companies had [[Viacom (1952–2006)#2005 split and re-merger of CBS and Viacom|previously separated in 2005]].<ref>{{cite web|last=Weprin|first=Alex|date=4 December 2019|title=Bob Bakish's Memo to ViacomCBS Staff: Merger "A Historic Moment"|url=https://www.hollywoodreporter.com/news/general-news/bob-bakishs-memo-viacomcbs-staff-merger-a-historic-moment-1259584/|access-date=8 February 2022|work=[[The Hollywood Reporter]]|archive-date=25 April 2022|archive-url=https://web.archive.org/web/20220425052046/https://www.hollywoodreporter.com/news/general-news/bob-bakishs-memo-viacomcbs-staff-merger-a-historic-moment-1259584/|url-status=live}}</ref> ViacomCBS subsequently began to integrate the companies' operations in Australia; in a reorganisation of the [[ViacomCBS Networks International]] division, Network 10 would join its new sister network in the United Kingdom, [[Channel 5 (British TV channel)|Channel 5]] (which was owned by Viacom) as part of ViacomCBS Networks UK & Australia (now [[Paramount Networks UK & Australia]]) division in January 2020.<ref>{{cite web |last=Ravindran |first=Manori |date=2020-01-14 |title=ViacomCBS Networks Intl. Rejigs Leadership Across Two Brand Groups and Three Regional Hubs |url=https://variety.com/2020/tv/global/viacomcbs-networks-international-1203466220/|access-date=14 July 2020 |website=Variety|language=en|archive-date=2020-08-28|archive-url=https://web.archive.org/web/20200828014443/https://variety.com/2020/tv/global/viacomcbs-networks-international-1203466220/|url-status=live}}</ref> The following month, it was announced that the former Viacom channels in Australia would be brought under the Network 10 sales department, moving away from Foxtel Media (formerly MCN) in April.<ref>{{cite web |last=Knox |first=David |date=17 February 2020 |title=ViacomCBS to combine Australian sales teams |url=https://tvtonight.com.au/2020/02/viacomcbs-to-combine-australian-sales-teams.html/ |url-status=live |archive-url=https://web.archive.org/web/20200714012859/https://tvtonight.com.au/2020/02/viacomcbs-to-combine-australian-sales-teams.html/ |archive-date=14 July 2020 |access-date=14 July 2020 |website=TV Tonight |language=en-AU}}</ref><ref>{{cite web |last=Blackiston |first=Hannah |date=2020-02-17 |title=Viacom CBS ends its partnership with Foxtel Media, merges sales teams |url=https://mumbrella.com.au/viacom-cbs-ends-its-partnership-with-foxtel-media-merges-sales-teams-617474 |access-date=14 July 2020 |website=Mumbrella|archive-date=14 July 2020|archive-url=https://web.archive.org/web/20200714023605/https://mumbrella.com.au/viacom-cbs-ends-its-partnership-with-foxtel-media-merges-sales-teams-617474 |url-status=live}}</ref> Network 10 also began to co-commission new programmes with Channel 5, including the drama miniseries ''[[Lie With Me (2021 TV series)|Lie With Me]]'' and documentary series ''The Royals Revealed''.<ref>{{cite web|last=White|first=Peter|date=2019-12-06|title=ViacomCBS' International Stations Channel 5 & Network Ten Partner On Brett Tucker-Fronted Miniseries 'Breathless'|url=https://deadline.com/2019/12/viacomcbs-international-stations-channel-5-network-ten-partner-on-brett-tucker-fronted-miniseries-breathless-1202802265/|access-date=2020-07-26|website=Deadline|archive-date=2020-08-19|archive-url=https://web.archive.org/web/20200819113933/https://deadline.com/2019/12/viacomcbs-international-stations-channel-5-network-ten-partner-on-brett-tucker-fronted-miniseries-breathless-1202802265/|url-status=live}}</ref><ref>{{Cite web|last=Kanter|first=Jake|date=2020-06-10|title=ViacomCBS Networks Channel 5 & Network 10 Team For 'The Royals Revealed'|url=https://deadline.com/2020/06/viacomcbs-channel-5-network-10-team-the-royals-revealed-1202955161/|access-date=2020-07-26|website=Deadline|archive-date=2020-07-12|archive-url=https://web.archive.org/web/20200712055115/https://deadline.com/2020/06/viacomcbs-channel-5-network-10-team-the-royals-revealed-1202955161/|url-status=live}}</ref>

On 13 July 2020, it was announced that Network 10 would launch a third digital channel, [[Nickelodeon (Australian TV channel)|10 Shake]], on 27 September and on channel 13. The network carries children's programmes in the daytime hours (drawing primarily television from [[Nickelodeon]]), while evening and primetime hours will feature "edgy" series and films targeting young adults, including television programmes from [[Comedy Central]] and [[MTV]], and CBS [[late-night talk show]] ''[[The Late Late Show with James Corden]]''.<ref>{{Cite web|last=Blackiston|first=Hannah|date=2020-07-12|title=Ten to launch new multi-channel 10 Shake: 'There's no other offering like it on commercial FTA'|url=https://mumbrella.com.au/ten-to-launch-new-multi-channel-10-shake-theres-no-other-offering-like-it-on-commercial-fta-634359|access-date=14 July 2020|website=Mumbrella|archive-date=2021-08-19|archive-url=https://web.archive.org/web/20210819130045/https://mumbrella.com.au/ten-to-launch-new-multi-channel-10-shake-theres-no-other-offering-like-it-on-commercial-fta-634359|url-status=live}}</ref>

On 16 September 2020, in 10's metropolitan areas, various Network 10 channels moved channel places due to the launch of Network 10's third digital channel ''10 Shake''. The channels that moved places include [[TVSN]], which moved to channel 16 from channel 14, [[10 HD]], which moved to channels 1 and 15 from channel 13 and [[Spree TV]], which moved to channel 17 from channel 15. As a result, [[10 Bold]] is now solely on channel 12. A placeholder for 10 Shake appeared on the same day.<ref>{{cite web|last=Knox|first=David|url=https://tvtonight.com.au/2020/09/tvsn-moves-to-channel-16.html|title=TVSN moves to Channel 16|date=16 September 2020|website=TV Tonight|publisher=[[TV Tonight]]|access-date=16 September 2020}}</ref>

In March 2021, 10 announced that it would return to [[Southern Cross Austereo]] as its regional affiliate in most markets beginning on 1 July 2021, in a deal that will last at least two years. The agreement reversed 10's 2016 move to WIN, which had announced a long-term agreement to return to the Nine Network.<ref>{{Cite web|last=Samios|first=Zoe|date=2021-06-25|title=Ten and Southern Cross sign short broadcast affiliate deal|url=https://www.smh.com.au/business/companies/ten-and-southern-cross-sign-short-broadcast-affiliate-deal-20210625-p58490.html|access-date=2022-02-16|website=The Sydney Morning Herald|language=en|archive-date=2022-02-16|archive-url=https://web.archive.org/web/20220216181652/https://www.smh.com.au/business/companies/ten-and-southern-cross-sign-short-broadcast-affiliate-deal-20210625-p58490.html|url-status=live}}</ref><ref>{{Cite web|last=Mediaweek|date=2021-03-11|title=Nine changes regional TV partners and signs deal with WIN|url=https://www.mediaweek.com.au/nine-signs-deal-with-win/|access-date=2021-05-16|website=Mediaweek|language=en-AU|archive-date=2021-03-11|archive-url=https://web.archive.org/web/20210311222439/https://www.mediaweek.com.au/nine-signs-deal-with-win/|url-status=live}}</ref>

In February 2022, Network 10 and [[Paramount+]] announced that it had commissioned ''[[NCIS: Sydney]]'', a spin-off of CBS's drama franchise ''[[NCIS (franchise)|NCIS]]''.<ref>{{Cite web |last=Ravindran |first=Manori |date=2022-02-15 |title='NCIS' Adapted for Paramount Plus Australia, 'SEAL Team' Spin-Off Movie Heads Stateside |url=https://variety.com/2022/tv/global/ncis-sydney-seal-team-movie-paramount-plus-1235182734/ |url-status=live |archive-url=https://web.archive.org/web/20220216055635/https://variety.com/2022/tv/global/ncis-sydney-seal-team-movie-paramount-plus-1235182734/ |archive-date=2022-02-16 |access-date=2022-02-16 |website=Variety |language=en-US}}</ref><ref>{{Cite web |title=NCIS's latest spin-off will be set in Sydney |url=https://www.news.com.au/entertainment/tv/streaming/nciss-latest-spinoff-will-be-set-in-sydney/news-story/1e1a7f8a21badd6f281c1ed8073c876d |url-status=live |archive-url=https://web.archive.org/web/20220216012751/https://www.news.com.au/entertainment/tv/streaming/nciss-latest-spinoff-will-be-set-in-sydney/news-story/1e1a7f8a21badd6f281c1ed8073c876d |archive-date=2022-02-16 |access-date=2022-02-16 |website=news.com.au}}</ref>

On 15 February 2022, it was announced that ViacomCBS would be rebranding as '''Paramount Global''' as part of a wide rebrand strategy.<ref>{{cite web|last=Littleton|first=Cynthia|date=15 February 2022|title=Goodbye Viacom and CBS: ViacomCBS Changes Corporate Name to Paramount|url=https://variety.com/2022/film/news/viacomcbs-paramount-corporate-name-change-1235182825/|access-date=15 February 2022|website=Variety}}</ref> Following this announcement, the ViacomCBS Networks International division was rebranded as [[Paramount Networks International]]. Network 10 joined Channel 5 as part of the rebrand of its respective division, now going under the name of [[Paramount Networks UK & Australia]].

On 12 August 2022, [[Spree TV]], the network's shopping channel, on channel 17, ceased to broadcast. It was replaced by Gecko, a similar shopping channel, on 18 September 2022.{{Citation needed|date=April 2023}}

On 22 June 2023, it was announced that 10 Shake would rebrand as [[Nickelodeon (Australian TV channel)|Nickelodeon]] on 1 August, featuring programmes under the [[Nick Jr.]], Nickelodeon, and [[Nick at Nite]] brands.<ref>{{Cite web |last=Perry |first=Kevin |date=1 August 2023 |title=Australia Welcomes First Premium Free-to-Air Nickelodeon Channel |url=https://tvblackbox.com.au/page/2023/08/01/australia-welcomes-first-premium-free-to-air-nickelodeon-channel/ |access-date=1 August 2023 |website=TV Blackbox |language=en-AU}}</ref><ref name="nickelodeon2023">{{cite news |last=Knox |first=David |date=22 June 2023 |title=10 Shake to rebrand as Nickelodeon Channel |newspaper=TV Tonight |url=https://tvtonight.com.au/2023/06/10-shake-to-rebrand-as-nickelodeon-channel.html |url-status=live |access-date=24 June 2023 |archive-url=https://web.archive.org/web/20230624142500/https://tvtonight.com.au/2023/06/10-shake-to-rebrand-as-nickelodeon-channel.html |archive-date=24 June 2023}}</ref><ref>{{Cite magazine |date=22 June 2023 |title=Shake It Off: 10 Shake to rebrand to the Nickelodeon channel as the brand goes in-house at Paramount |url=https://www.mediaweek.com.au/10-shake-to-rebrand-to-the-nickelodeon-channel-from-august-1/ |access-date=22 June 2023 |magazine=Mediaweek |language=en-AU}}</ref> The Foxtel [[Nickelodeon (Australia and New Zealand)|pay television version]] of the channel subsequently closed down.<ref name="nickelodeon2023" />

On 5 June 2024, it was announced that 10 Peach and 10 Bold would be rebranded as [[10 Peach Comedy]] and [[10 Bold Drama]] on 12 June.<ref>{{cite web|last=Knox|first=David|url=https://tvtonight.com.au/2024/06/10-peach-10-bold-rebranding-as-10-peach-comedy-10-bold-drama.html|title=10 Peach, 10 BOLD rebranding as 10 Peach Comedy, 10 BOLD Drama.|date=5 June 2024|website=TV Tonight|publisher=[[TV Tonight]]|access-date=5 June 2024}}</ref>

On 1 August 2024, Network 10 celebrated its 60th anniversary.<ref>{{Cite web |last=Knox |first=David |date=1 August 2024 |title=10 turns 60! |url=https://tvtonight.com.au/2024/08/10-turns-60.html |access-date=11 August 2024 |website=TV Tonight |publisher=[[TV Tonight]]}}</ref>

===2024–present: Acquisition of regional affiliate stations===

On 17 December 2024, [[Southern Cross Austereo]] announced the sale of their regional television licenses in Regional QLD, Southern NSW/ACT and Regional Victoria to Network 10.<ref>{{Cite web |last=Patterson |first=Sarah |date=17 December 2024 |title=SCA to sell 3-Agg television licences to Network 10 |url=https://radiotoday.com.au/sca-to-sell-3-agg-television-licences-to-network-10/ |access-date=19 December 2024 |website=Radio Today |language=en-AU}}</ref> As part of the sale, SCA will receive a share of profits from the stations for the first 5 years post-completion.<ref>{{Cite news |last=Griffiths |first=Neil |date=17 December 2024 |title=SCA agrees to sell TV licenses to Network 10 |url=https://mumbrella.com.au/sca-agrees-to-sell-tv-licenses-to-network-10-860398 |access-date=19 December 2024 |work=Mumbrella}}</ref> The sale was completed on 1 March 2025.<ref>{{cite news |title=Television assets sold, improved financial results for SCA |url=https://radioinfo.com.au/news/television-assets-sold-improved-financial-results-for-sca/ |access-date=27 February 2025 |work=RadioInfo Australia |date=26 February 2025}}</ref>

On 13 February 2025, Network 10 announced they are also acquiring their affiliate in Northern NSW/Gold Coast from [[WIN Television]],<ref>{{cite news |last1=Laidlaw |first1=Kyle |title=Network 10 to acquire WIN’s Northern NSW TV licence amid regional media shake-up |url=https://tvblackbox.com.au/page/2025/02/13/network-10-to-acquire-wins-northern-nsw-tv-licence-amid-regional-media-shake-up/ |access-date=13 February 2025 |work=TV Blackbox |date=12 February 2025 |language=en-AU}}</ref> which was later completed on 1 May. <ref>{{cite news |title=Network 10 to acquire WIN’s Northern NSW TV licence amid regional media shake-up |url=https://www.paramountanz.com.au/news/network-10-completes-acquisition-of-win-networks-northern-new-south-wales-television-licence/ |access-date=1 May 2025 |work=Paramount Australia & New Zealand |date=1 May 2025 |language=en-AU}}</ref> Following the completion of both SCA and WIN acquisitions, Network 10 will directly own and operate the four main regional licenses across the eastern states of Australia, the second network after the [[Seven Network]] to do so.