Editing OK Go (section)

==History==
{{external media | width = 210px | float = right | headerimage=[[File:OK Go at WWDC 2010.JPG|210px]] | video1 = [https://www.youtube.com/watch?v=0n9hRrUsQ5w OK Go - Wikipedia: Fact or Fiction?], 15:52, [[Diffuser.fm]]<ref name="forf">{{cite web | title =OK GO PLAY 'WIKIPEDIA: FACT OR FICTION?' | publisher =[[Diffuser.fm]] | date = October 28, 2014 | url =http://diffuser.fm/ok-go-wikipedia-fact-or-fiction/ | access-date =September 29, 2015 }}</ref> }}

===Formation and early years (1998–2000)===
The band's lead singer, [[Damian Kulash]], met bassist Tim Nordwind at [[Interlochen Arts Camp]] near [[Traverse City, Michigan]], when they were 11.<ref>{{Cite magazine|last=Silver|first=Curtis|date=February 27, 2012|title=Video Visionaries OK Go: Innovation Fueled by Creative Collaboration|magazine=Wired|url=https://www.wired.com/2012/02/ok-go-creative-collaboration/|access-date=September 10, 2020|issn=1059-1028}}</ref> The band name comes from an inside joke developed at Interlochen; their art teacher had an often [[Substance intoxication|high]] assistant who would repeatedly say, "OK... Go!" while they were drawing.<ref name=":0">{{Cite news|last=Wehelie|first=Benazir|date=September 23, 2014|title=Q&A: OK Go's Tim Nordwind|work=Emery Wheel|url=https://emorywheel.com/qa-ok-gos-tim-nordwind/|access-date=September 10, 2020}}</ref> They kept in touch after camp, often exchanging mixtapes which influenced each other's musical tastes and the band's future sound. They met the band's future guitarist and keyboardist Andy Duncan in high school.<ref>{{Cite web|date=October 10, 2002|title=Ready, Set, OKGO|url=https://www.thecrimson.com/article/2002/10/10/ready-set-okgo-the-year-is/|access-date=September 12, 2020|website=[[Harvard Crimson]]}}</ref> Nordwind and Duncan moved to [[Chicago]] for college, and, with drummer Dan Konopka, formed the band Stanley's Joyful Noise.<ref name="reader_margasak">{{cite web|last=Margasak|first=Peter|date=September 12, 2002|title=The Pleasure Principle: OK Go/Radio Ready|url=http://www.chicagoreader.com/chicago/the-pleasure-principle/Content?oid=909662|access-date=June 19, 2013|work=Chicago Reader}}</ref> After graduating from [[Brown University]], Kulash moved to Chicago.<ref name="reader_margasak" />  The quartet formed OK Go with the name being "an obvious choice for us" according to Nordwind.<ref name=":0" />

The band marketed themselves aggressively, putting up posters all around Chicago and touring heavily.<ref name="reader_margasak" /> Within a year the group had shared the stage with international artists such as [[Elliott Smith]], [[the Promise Ring]], [[the Olivia Tremor Control]] and [[Sloan (band)|Sloan]].<ref name="reader_margasak" /> At the end of 2000, the band was invited by radio host [[Ira Glass]] to serve as the house band for live performances of ''[[This American Life]]''.<ref name=reader_margasak /> Glass also helped the band creatively after asking Kulash the question, "Do you see yourselves as being earnest or clever?"<ref name="reader_margasak" /> Kulash struggled with the question before deciding that the answer was ''earnest.'' "I wanted to write a full-on rock song, one that made me feel like Queen songs made me feel," after which he wrote "[[Get Over It (OK Go song)|Get Over It]]".<ref name="reader_margasak" />

The band self-released two EPs, titled ''Brown EP'' (2000) and ''Pink EP'' (2001), which were culled from an album's worth of songs recorded in February 2000 with producer Dave Trumfio, to serve as demos.<ref name="reader_spotcheck">{{cite web|last=Kendrick|first=Monica|date=January 13, 2000|title=Spot Check|url=http://www.chicagoreader.com/chicago/spot-check/Content?oid=901211|access-date=June 19, 2013|work=Chicago Reader}}</ref>{{Citation needed|date=September 2020}} The demos did not land the band a label deal, but got them the attention of booking agent Frank Riley, who booked them as the opening act for a few shows by [[They Might Be Giants]].<ref name=reader_margasak /> OK Go eventually opened for the Giants on five tours; singer [[John Flansburgh]] briefly sought to co-manage them.<ref name=pollstar>{{cite web|title=Hotstar: This article's big question is to Capitol Records: Why didn't POLLSTAR get a mini ping-pong table?|url=http://www.pollstar.com/hotstar_article.aspx?ID=27622|work=Pollstar|access-date=June 19, 2013|date=January 20, 2003|url-status=dead|archive-url=https://web.archive.org/web/20150610041357/http://www.pollstar.com/hotstar_article.aspx?ID=27622|archive-date=June 10, 2015}}</ref> 

In 2001 the group moved to Los Angeles,<ref>{{Cite web|last=O. K. Go|title=OK Go|url=https://www.ted.com/speakers/ok_go|access-date=September 14, 2020|website=www.ted.com|language=en}}</ref> although they considered their Chicago roots important even a decade later.<ref name="joonbug">{{cite web|last=Kolpak|first=Ashley|title=Exclusive Interview with OK Go Frontman Damian Kulash Lead Singer Talks New Projects, Chicago and Confetti Cannons|url=http://joonbug.com/national/frequency/Exclusive-Interview-with-OK-Go-Frontman-Damian-Kulash/u6rRqPzeAlA|work=Joonbug|access-date=June 28, 2013|date=August 16, 2011|archive-url=https://web.archive.org/web/20151018073800/http://joonbug.com/national/frequency/Exclusive-Interview-with-OK-Go-Frontman-Damian-Kulash/u6rRqPzeAlA|archive-date=October 18, 2015|url-status=dead}}</ref>

===''OK Go'' (2001–2004)===
{{Main|OK Go (album)}}
In April 2001, the band signed with Capitol Records,<ref name="reader_margasak" /> forgoing offers from bigger labels because they believed that, as the first signing by newly hired label president Andy Slater,<ref name=billboard_cover>{{cite web|last=Wood|first=Mikael|title=OK Go: The Billboard Cover Story|url=http://www.billboard.com/articles/news/958830/ok-go-the-billboard-cover-story|work=Billboard Magazine|access-date=June 19, 2013|date=March 26, 2010}}</ref> they would get more attention and support.<ref>{{cite web|title=The Definitive OK Go|url=http://georgetownvoice.com/2003/02/13/the-definitive-ok-go/|work=The Georgetown Voice|access-date=June 19, 2013|date=February 13, 2003}}</ref>

The band recorded its [[OK Go (album)|self-titled debut album]] at the Capitol Studios in Los Angeles. OK Go's original plan was to do minor tweaks to its original demo recordings; instead, the band rerecorded everything and added five new songs, including the first single "Get Over It,"<ref name=reader_margasak /> which later appeared in ''[[Triple Play Baseball]],'' ''[[Madden NFL 2003]],'' and ''[[Guitar Hero 5]]'' video games.<ref name=show2008>{{cite web|title=The Show 2008: OK Go|url=http://www3.nd.edu/~theshow/okgo.php|work=The Show|access-date=June 22, 2013|url-status=dead|archive-url=https://web.archive.org/web/20131211223850/http://www3.nd.edu/~theshow/okgo.php|archive-date=December 11, 2013}}</ref> 

The label delayed the album's release from its original June 2002 date to September 17.<ref name="reader_margasak" /> To promote the album, the label sent out miniature ping pong tables to press outlets,<ref name="pollstar" /> a reference to the "Get Over It" video directed by [[Francis Lawrence]], while the band toured with acts including [[The Vines (band)|the Vines]], [[Phantom Planet]], [[Superdrag]], [[the Donnas]], [[Fountains of Wayne]], and [[Mew (band)|Mew]],<ref name="reader_margasak" /><ref>{{cite web|last=Glauber|first=Gary|title=OK Go: self-titled|url=http://www.popmatters.com/pm/review/okgo-st/|work=Pop Matters|access-date=June 22, 2013|date=October 4, 2002}}</ref><ref>{{cite web|url=http://www.playbackstl.com/backstage-pass/concert-reviews-backstage-pass/the-donnasok-go/|title=The Donnas/OK Go|last=Laura|first=Hamlett|date=February 18, 2003|work=Playback:STL|access-date=June 22, 2013|archive-url=https://web.archive.org/web/20160420003231/http://www.playbackstl.com/backstage-pass/concert-reviews-backstage-pass/the-donnasok-go/|archive-date=April 20, 2016|url-status=usurped}}</ref><ref>{{cite web|title=Fountains Of Wayne at Paradise Rock Club|url=http://www.songkick.com/concerts/804586-fountains-of-wayne-at-paradise-rock-club|work=Songkick|access-date=June 22, 2013|date=November 10, 2002}}</ref><ref>{{cite web|title=OK Go at King Tuts Wah Wah Hut|url=http://www.songkick.com/concerts/13766999-ok-go-at-king-tuts-wah-wah-hut|work=Songkick|access-date=June 22, 2013|date=June 11, 2003}}</ref> and played festival shows including Leeds in 2002 and 2003, and NoisePop, Reading, Witnness, and T in the Park in 2003.<ref>{{cite web|title=Leeds Festival 2002|url=http://www.songkick.com/festivals/58/id/710910-leeds-festival-2002|work=Songkick|access-date=June 22, 2013}}</ref><ref>{{cite web|title=NoisePop 2003|url=http://www.songkick.com/festivals/3276/id/6174561-noise-pop-2003|work=Songkick|access-date=June 22, 2013}}</ref><ref>{{cite web|title=Reading Festival 2003|url=http://www.songkick.com/festivals/57/id/703034-reading-festival|work=Songkick|access-date=June 22, 2013}}</ref><ref>{{cite web|title=Leeds Festival 2003|url=http://www.songkick.com/festivals/58/id/711301-leeds-festival|work=Songkick|access-date=June 22, 2013}}</ref><ref>{{cite web|title=Witnness Festival 2003|url=http://www.songkick.com/festivals/8391/id/2303011-witnness-festival-2003|work=Songkick|access-date=June 22, 2013}}</ref><ref>{{cite web|title=T in the Park Festival 2003|url=http://www.songkick.com/festivals/1926/id/661693-t-in-the-park-2003|work=Songkick|access-date=June 22, 2013}}</ref>

In the United States, the album reached #1 on the [[Top Heatseekers|''Billboard'' Heatseekers Chart]] and #107 on the [[Billboard 200|''Billboard'' 200 Chart]].<ref>{{cite magazine|url = http://www.billboard.com/articles/news/63000/billboard-bits-jim-brickman-ndegeocello-ok-go | title = Billboard Bits: Jim Brickman, Ndegeocello, OK Go | date = May 6, 2005 | magazine = Billboard}}</ref><ref>{{cite web|url = http://www.100xr.com/artists/O/OK_Go.htm|archive-url = https://web.archive.org/web/20151018073800/http://www.100xr.com/artists/O/OK_Go.htm|url-status = usurped|archive-date = October 18, 2015| title = OK Go | publisher = 100xr.com}}</ref> In the United Kingdom, the first single "Get Over It" debuted at no. 27,<ref name="Get Over It chart">{{cite web | url = http://acharts.us/song/8615 | title = OK Go – Get Over It | type = Music Charts | publisher = αCharts | location = United States}}</ref> in the [[UK singles chart]] on March 16, 2003, and the band performed it on that week's edition of ''[[Top of the Pops]]''. Also that week, the single's [[music video|video]] was named video of the week by ''[[Q magazine]]''.<ref>{{cite web|url=http://www.abc.net.au/rage/archive/s2966930.htm|title=OK Go Guests and Specials|work=[[Australian Broadcasting Corporation|ABC]]|date=July 31, 2010|access-date=November 25, 2017}}</ref>

===''Oh No'' and ''You're Not Alone'' (2005–2008)===
[[File:OKGo.jpg|thumb|OK Go at the Albany Tulip Festival (May 2006)]]
{{Main|Oh No (OK Go album)}}
The band's second album, ''[[Oh No (OK Go album)|Oh No]]'', was recorded in [[Malmö]], Sweden, in the fall of 2004 and was produced by [[Tore Johansson]] ([[the Cardigans]], [[Franz Ferdinand (band)|Franz Ferdinand]]) and mixed by [[Dave Sardy]] ([[Nine Inch Nails]], [[Jet (band)|Jet]], [[System of a Down]]). In February 2005, Andy Duncan left the band, citing creative differences, major label pressures, and the band's rigorous touring schedule.<ref name=show2008 /><ref>{{cite web|last=Armstrong|first=Liz|title=When Fun Is Work|url=http://www.chicagoreader.com/chicago/when-fun-is-work/Content?oid=917872|work=Chicago Reader|access-date=June 25, 2013|date=February 3, 2005}}</ref> Duncan was replaced by [[Andy Ross]], who beat out 34 other guitarists who auditioned for the role, in a process that ended with each candidate being asked about their willingness to do a choreographed dance on stage.<ref name=drownedinsound_patterns /> Ross introduced himself to the band's fans by writing a blog post entitled "The Will To Rock," in which he detailed life on the road, beginning with his first show with the band on February 18, 2005.<ref name=okgoblog1>{{cite web|last=Ross|first=Andy|title=The Will To Rock - February 2005|url=http://thewilltorock.blogspot.com/2005_02_01_archive.html|work=The Will To Rock|access-date=June 22, 2013}}</ref>

Released in August 2005, ''Oh No'' gained popularity for its first single, "[[A Million Ways]]". Ross programmed a web application, hosted at a1000000ways.com, that allowed people to hear the single and to share it with their friends in exchange for free downloads from the iTunes music store.<ref>{{cite web | url= http://www.tv.com/news/ok-go-web-buzz-begets-sales-6204/ | title= OK Go: Web buzz begets sales? | publisher= tv.com | access-date= July 29, 2013 | archive-date= May 5, 2015 | archive-url= https://web.archive.org/web/20150505003217/http://www.tv.com/news/ok-go-web-buzz-begets-sales-6204/ | url-status= dead }}</ref>{{Failed verification|date=January 2025}} The video for "A Million Ways" featured the band in a backyard performing a dance choreographed by lead singer Kulash's sister, [[Trish Sie]]. By August 2006, the video had become the most downloaded music video ever, with over 9 million downloads.<ref name="MTV News">{{cite news | url=http://www.mtv.com/news/articles/1539637/go-risk-becoming-goofy-dancing-band.jhtml | archive-url=https://web.archive.org/web/20111113163338/http://www.mtv.com/news/articles/1539637/go-risk-becoming-goofy-dancing-band.jhtml | url-status=dead | archive-date=November 13, 2011 | title= YouTube Faves OK Go: The Band Least Likely To Become Famous For Their Dancing |last= Kaufman | first= Gil | publisher= MTV | work= MTV News | date=August 29, 2006 | access-date= March 26, 2008}}</ref> The band performed the dance live on British TV show ''[[Soccer AM]]'', as well as on the late-night American comedy show ''[[Mad TV]]''. The US version of the album includes "9027 km", a 35-minute track of lead singer [[Damian Kulash]]'s girlfriend sleeping that is not listed on the album art.<ref name=newburyohno>{{cite web | url= http://www.newburycomics.com/rel/v2_viewupc.php?storenr=103&upc=72435788002 | title= Ok Go - Oh No Notes/Reviews | publisher= newburycomics.com | access-date= June 19, 2013 | url-status= dead | archive-url= https://web.archive.org/web/20140804230117/http://www.newburycomics.com/rel/v2_viewupc.php?storenr=103&upc=72435788002 | archive-date= August 4, 2014 }}</ref> Fans speculated that the track's name is derived from the distance between Los Angeles, California, and Malmö, Sweden, where the album was recorded and that the track was included to prevent the band's label from using the extra space for [[Digital rights management|digital rights management (DRM)]] software.<ref name=newburyohno/> On December 6, 2005, Kulash published an [[op-ed]] piece in ''[[The New York Times]]'' advocating against record labels' use of DRM.<ref>{{cite news | url= https://www.nytimes.com/2005/12/06/opinion/06kulash.html?_r=0/ | title= Buy, Play, Trade, Repeat | work= [[The New York Times]] | access-date= June 19, 2013 | date=December 6, 2005}}</ref>

The band toured extensively to support ''Oh No'', sharing dates with [[Death Cab for Cutie|Death Cab For Cutie]], [[Panic! at the Disco]], [[Kaiser Chiefs]], and [[Snow Patrol]].<ref name=drownedinsound_patterns>{{cite web|last=McKinlay|first=Fiona|title=we're obsessed with clashing patterns right now|url=http://drownedinsound.com/in_depth/13367|work=Drowned In Sound|access-date=June 26, 2013|date=October 20, 2005|archive-date=February 3, 2015|archive-url=https://web.archive.org/web/20150203160452/http://drownedinsound.com/in_depth/13367|url-status=dead}}</ref><ref>{{cite web|title=Death Cab Drafts Leo, Lewis, OK Go For Tour|url=http://www.billboard.com/articles/news/57319/death-cab-drafts-leo-lewis-ok-go-for-tour|work=Billboard Magazine|access-date=June 25, 2013|date=September 6, 2006}}</ref><ref>{{cite web|last=Aswad|first=Jem|title=Panic! At The Disco Announce First Headlining North American Tour|url=http://www.mtv.com/news/articles/1527584/panic-at-disco-announce-north-american-tour.jhtml|archive-url=https://web.archive.org/web/20130514160115/http://www.mtv.com/news/articles/1527584/panic-at-disco-announce-north-american-tour.jhtml|url-status=dead|archive-date=May 14, 2013|work=MTV News|access-date=June 26, 2013|date=March 31, 2006}}</ref><ref>{{cite web|last=Katz|first=Laura|title=OK Go Hits The Road With Snow Patrol|url=http://netmusiccountdown.com/inc/news_article.php?id=11865|work=Net Music Countdown|access-date=June 26, 2013|date=January 15, 2007|archive-url=https://web.archive.org/web/20150203152622/http://netmusiccountdown.com/inc/news_article.php?id=11865|archive-date=February 3, 2015|url-status=dead}}</ref> They did special performances, including free shows on New Year's Eve in New York City's Times Square and in the parking lot before the [[Michigan–Michigan State football rivalry|University of Michigan-vs.-Michigan State University]] football game<ref>{{cite web|title=For The Record: Quick News On Jay-Z, Gwyneth Paltrow, Chris Martin, Snoop Dogg, CBGB, OK Go, Jet & More|url=http://vh1.com/news/article.rbml?id=1541925|work=VH1 News|access-date=June 27, 2013|date=September 28, 2006|url-status=dead|archive-url=https://archive.today/20130629092242/http://vh1.com/news/article.rbml?id=1541925|archive-date=June 29, 2013}}</ref> They played festivals such as the [[Edinburgh Festival Fringe|Edinburgh Fringe Festival]], [[Festival Internacional de Benicàssim|Bennicassim]] in Spain, [[Formoz Festival]] in Taiwan, [[Summer Sonic Festival|Summer Sonic]] in Japan, and [[Pentaport Rock Festival|Incheon Pentaport]] in South Korea.<ref>{{cite web|title=OK Go: T On The Fringe 2006|url=http://www.songkick.com/concerts/855133-ok-go-at-t-on-the-fringe|work=Songkick|access-date=July 1, 2013}}</ref><ref>{{cite web|title=2007 BENICASSIM FESTIVAL LINE UP|url=http://www.gigwise.com/festivals/28121/2007-Benicassim-Festival-Line-Up|publisher=gigwise|access-date=July 1, 2013|url-status=dead|archive-url=https://web.archive.org/web/20150203151615/http://www.gigwise.com/festivals/28121/2007-Benicassim-Festival-Line-Up|archive-date=February 3, 2015}}</ref><ref>{{cite web|title=FORMOZ FESTIVAL|url=http://www.islandofsound.org/festivals/formoz.html|publisher=Island Of Sound|access-date=July 1, 2013|archive-url=https://web.archive.org/web/20140707084622/http://www.islandofsound.org/festivals/formoz.html|archive-date=July 7, 2014|url-status=dead}}</ref><ref>{{cite web|title=Summer Sonic Festival 2007|url=http://www.songkick.com/concerts/716802-fratellis-at-summer-sonic-festival|work=Songkick|access-date=July 1, 2013}}</ref><ref>{{cite web|last=Just|first=Jorge|title=OK Go at Incheon Pentaport|url=http://thewilltorock.blogspot.com/2007/08/ok-go-at-incheon-pentaport.html|work=The Will To Rock|publisher=OK Go|access-date=June 27, 2013|date=August 22, 2007}}</ref>

On November 7, 2006, after the success of the "[[Here It Goes Again]]" video, the band released a deluxe DVD version of the album.<ref name=newburyohno/> The DVD contains a documentary on the making of the album, the four official Capitol Records videos, a video of the band's appearance on ''[[Chic-a-Go-Go]]'', a "super cut" of the hundreds of fan versions of the "[[A Million Ways]]" dance, a behind-the-scenes video of the making of "[[Here It Goes Again]]", rehearsals for the 2006 [[MTV Video Music Award]]s, an acoustic performance of "What to Do," a video for "There's A Fire" featuring video game characters, a dance booth version of "Don't Ask Me”, and live versions of "Do What You Want" and "You're So Damn Hot."<ref name=newburyohno/>

After visiting [[New Orleans]] in 2007, the band returned to record an [[extended play|EP]] with New Orleans [[funk rock]] band [[Bonerama]] and producer Mark Nevers,<ref name="ign">{{cite web|title=OK Go Give Back|url=http://www.ign.com/articles/2008/01/07/ok-go-give-back|work=IGN Music|date=January 7, 2008| publisher =IGN|access-date=June 7, 2013}}</ref> to raise money for musicians who were still displaced by the 2005 [[Hurricane Katrina]]. The EP, entitled ''[[You're Not Alone (OK Go and Bonerama EP)|You're Not Alone]]'', was released on Mardi Gras, February 5, 2008.<ref name="firewire">{{cite web|url=http://firewireblog.com/2012/02/06/ok-go-chevy-sonic-needinggetting-music-video/|title=OK Go & Chevy Sonic – Needing/Getting Music Video -|date=February 6, 2012|publisher=Firewireblog.com|access-date=January 10, 2015}}</ref> The title is taken from a line in David Bowie's "Rock 'n' Roll Suicide", a cover of which appears on the EP, along with renditions of Bob Dylan's "I Shall Be Released" and three songs from ''Oh No''.<ref name="ign" /> The EP was sold through iTunes and raised over $40,000, which helped buy a new home for New Orleans musician [[Al "Carnival Time" Johnson]] in the Musicians Village. Johnson, who sings on "I Will Be Released," the final song on the EP, moved into his new home in December 2008.<ref name="atc">{{cite web|title=How ATC Helps Musicians Connect To Advocacy: OK Go Case Study|url=http://www.atctower.net/2011/05/how-atc-helps-musicians-connect-to-advocacy-ok-go-case-study/|publisher=Air Traffic Control|access-date=June 7, 2013|url-status=dead|archive-url=https://web.archive.org/web/20150110143937/http://www.atctower.net/2011/05/how-atc-helps-musicians-connect-to-advocacy-ok-go-case-study/|archive-date=January 10, 2015}}</ref> In support of the EP, OK Go and [[Bonerama|Bonearama]] played benefit shows on January 11, 2008, at [[Tipitina's]] in New Orleans, and on February 2, 2008, at the [[9:30 Club]] in Washington, D.C. The D.C. show was streamed live by NPR and featured on a subsequent NPR podcast.<ref name="ign" /><ref name="altp">{{cite web|title=OK Go, Bonerama team up for New Orleans charity|url=http://www.altpress.com/news/entry/archive_3297|work=Alt Press|access-date=June 7, 2013}}</ref>

===''Of the Blue Colour of the Sky'' (2008–2012)===
{{Main|Of the Blue Colour of the Sky}}
On October 12, 2008, OK Go announced that the members had finished writing new songs for its third album and were in the studios in upstate New York with producer [[Dave Fridmann]] ([[the Flaming Lips]], [[MGMT]]).<ref name="3rd album announcement">{{cite web | url= http://www.okgo.net/news.aspx?StartingDate=10-12-08#11977 | archive-url= https://web.archive.org/web/20090113091144/http://www.okgo.net/news.aspx?StartingDate=10-12-08#11977 | url-status= dead | archive-date= January 13, 2009 | title= The Rock is Cooking | work= News | publisher= OK Go | date= October 12, 2008 | access-date= October 15, 2008 }}</ref> The band previewed its third album, titled ''[[Of the Blue Colour of the Sky]]'', with several dates on the U.S. East Coast, starting in [[Philadelphia]] on March 6, 2009, at the TLA Theatre. The name of the album comes from a pseudo-scientific book written by [[Augustus Pleasonton]] in 1876 entitled ''The Influence of the Blue Ray of the Sunlight and of the Blue Colour of the Sky''. The members of the band have said that these songs are the "danciest, most anthemic, most heartbroken, and honest songs" of their career, and the album itself takes a much more funky, dance-prone, yet melancholy sound to it, drawing influence from [[Prince (musician)|Prince]]. On May 7, 2009, a song from the album, titled "Skyscrapers," was released for streaming online.<ref>{{cite magazine |url=http://music-mix.ew.com/2009/05/ok-go-skyscrape.html |date=May 7, 2009 |access-date=May 9, 2009 |title=OK Go's Damian Kulash talks new album, plus exclusive stream of 'Skyscrapers' | last= Pastorek |first=Whitney |magazine=Entertainment Weekly}}</ref> The first single, "[[WTF? (song)|WTF?]]", was released on November 17, 2009. On January 8, 2010, OK Go appeared on ''[[The Tonight Show with Conan O'Brien]]'' and performed a song from the album, "[[This Too Shall Pass (OK Go song)|This Too Shall Pass]]". ''Of the Blue Colour of the Sky'' was released on January 12, 2010.<ref name="Shooting the Moon with OK Go">{{cite news | url=http://livinthelimelight.typepad.com/home/2010/01/okgo.html | title= Shooting the Moon with OK Go | publisher=LivInTheLimelight | access-date=January 13, 2010}}</ref>

After the first two videos for ''Of the Blue Colour of the Sky'' were posted to YouTube in 2009, the band was quickly met with complaints from fans who were only able to view them on YouTube. In response, Kulash posted a long letter on the band's website explaining the record label's policies. The letter itself went viral,<ref>{{cite news|last=Fletcher|first=Dan|title=OK Go: Did the Music Biz Kill a Viral Video Star?|url=http://www.time.com/time/arts/article/0,8599,1956309,00.html|archive-url=https://web.archive.org/web/20100128200210/http://www.time.com/time/arts/article/0,8599,1956309,00.html|url-status=dead|archive-date=January 28, 2010|work=Time Magazine|access-date=June 17, 2013|date=January 25, 2010}}</ref> after being reprinted in Gizmodo,<ref>{{cite web|last=Kulash|first=Damian|title=Open Letter From OK Go, Regarding Non-Embeddable YouTube Videos|url=https://gizmodo.com/5453042/open-letter-from-ok-go-regarding-non+embeddable-youtube-videos|work=Gizmodo|date=January 20, 2010 |access-date=June 17, 2013}}</ref> cited as "required reading" on BoingBoing,<ref>{{cite web|last=Doctorow|first=Cory|title=OK Go explains the screwed-up state of the music industry|url=http://boingboing.net/2010/01/20/ok-go-explains-the-s.html|work=boingboing|date=January 20, 2010|access-date=June 17, 2013}}</ref> and excerpted on many other websites. At the end of the letter, Kulash included embed codes for the band's most recent video in direct opposition to the desires of the label. On February 20, 2010, the ''New York Times'' printed an op-ed in which Kulash furthered the arguments he made in his open letter.<ref>{{cite news|last=Kulash|first=Damian|title=WhoseTube?|url=https://www.nytimes.com/2010/02/20/opinion/20kulash.html|access-date=June 17, 2013|newspaper=The New York Times|date=February 19, 2010}}</ref>

On March 9, 2010, the band uploaded a video to YouTube entitled "OK Go Announces new label," in which Kulash, accompanied by two dogs in neckties, announces the creation of [[Paracadute]].<ref name=billboard_cover /> On March 10, 2010, the band announced it had cut ties with [[EMI]] and [[Capitol Records|Capitol]] and formed the [[independent record label|independent label]] [[Paracadute]].<ref name="Billboard.biz">{{cite magazine|last=Peoples|first=Glenn|title=OK Go Splits With EMI|url=http://www.billboard.com/articles/news/959066/ok-go-splits-with-emi|magazine=Billboard|date=March 10, 2010|access-date=March 10, 2010}}</ref> The split became official on April 1, 2010. Paracadute then assumed ownership of the album, "Of the Blue Colour of the Sky", though the band's first two albums, "OK Go" and "Oh No" remained catalog items of EMI.<ref>{{cite journal|last1=Wood|first1=Mikael|title=Go Your Own Way: Groundbreaking YouTube Auteurs OK Go Part Ways with Their Longtime Record Label, EMI, and Set Sail in Uncharted Waters|journal=Billboard: The International Newsweekly of Music, Video and Home Entertainment|date=April 3, 2010|volume=122|issue=13|pages=21–23}}</ref> That night OK Go performed a single from its newly independent record on Late Night with Jimmy Kimmel.<ref name=rs_labelsplit>{{cite magazine|last=Daniel|first=Kreps|title=OK Go, EMI Split Days After Arrival of Video Hit "This Too Shall Pass"|url=https://www.rollingstone.com/music/news/ok-go-emi-split-days-after-arrival-of-video-hit-this-too-shall-pass-20100310|magazine=Rolling Stone|date=March 10, 2010|access-date=June 19, 2013}}</ref> Now charting its own destiny as an independent entity, the band has attempted to plot a new course for itself, as Kulash puts it: "We're trying to be a DIY [do-it-yourself] band in a post-major label world."<ref>{{cite book|title=Media & Culture: An Introduction To Mass Communication|year=2012|publisher=Beford / St. Martin's|isbn=978-0-312-64465-9|page=72|chapter-url=https://books.google.com/books?id=WuqjReIZ4TcC&q=%22ok+go%22+video&pg=PA72|edition=8|first1=Richard |last1=Campbell |first2=Christopher R. |last2=Martin |first3=Bettina |last3=Fabos |access-date=June 28, 2013|chapter=Sound Recording and Popular Music}}</ref>

The first wholly new release on the band's label Paracadute Recordings was ''180/365'',<ref>{{cite web|title=OK Go – 180/365 | type = album review|url =http://www.absolutepunk.net/showthread.php?t=2471312|work=AbsolutePunk|access-date=June 11, 2013}}</ref> a live album recorded over several shows in 2010, mixed by producer Fridmann, and released on June 21, 2011. The album title refers to the number of concerts the band played in the course of one year. A stream of the album premiered on the technology website [[Mashable]] before its official street date.<ref name="180/365/mashable">{{cite web |last=Erlich|first=Brenda|title=OK Go's New Album Premieres on Mashable|url=http://mashable.com/2011/06/20/ok-go-180-365/|work=Mashable|date=June 20, 2011| access-date =June 11, 2013}}</ref> To celebrate the release, the band printed and sold 200 signed copies of ''180/365: The Book'', a limited-edition book of tour photographs by Nathaniel Wood that was made available only to purchasers of the album.<ref>{{cite web|title=180/365: The Book | url =http://okgo.net/2011/06/15/180365-thebook/|work=OK Go News|publisher=okgo.net|access-date=June 11, 2013}}</ref> The album was sold digitally and on CD in six-panel eco-friendly "Tron Pack" packaging from Norway.<ref>{{cite web|title=180/365 Editorial Reviews|url=https://www.amazon.com/music/dp/B004X6J2YM |work= Amazon.com|access-date=June 11, 2013}}</ref>

In July 2012, the band partnered with [[Humble Bundle|the Humble Bundle]] for a pay-what-you-will release of the remix collection ''Twelve Remixes Of Four Songs'', alongside titles from [[MC Frontalot]], [[They Might Be Giants]], [[Christopher Tin]], [[Hitoshi Sakimoto]], and [[Jonathan Coulton]].<ref name=techdirthumble>{{cite web|title=180/365 Editorial Reviews|url=http://www.techdirt.com/articles/20120726/02494019838/humble-bundle-expands-beyond-video-games-offers-awesome-pay-what-you-want-music-package.shtml |work= techdirt.com|date=July 26, 2012 |access-date=July 29, 2013}}</ref>

The band's most successful example of its new business model was taking money from [[State Farm Insurance]], which was looking to tap into a younger audience by creating a piece of interesting digital content.<ref name=ttspbusinessweek>{{cite web|last=Walters |first=Helen |title=Inside the OK Go / State Farm Deal |url=http://www.businessweek.com/the_thread/brandnewday/archives/2010/03/ok_go_state_far.html |work=Bloomberg Businessweek |access-date=June 20, 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130513235211/http://www.businessweek.com/the_thread/brandnewday/archives/2010/03/ok_go_state_far.html |archive-date=May 13, 2013 }}</ref> The band created a music video for "This Too Shall Pass", in which a toy truck with State Farm branding was used to start a large [[Rube Goldberg machine]] built in a warehouse.<ref name=fastcostst>{{cite web|last=Joe|first=Berkowitz|title=Behind OK Go's New Word-Focused App And Its Label-less Model For Success|url=http://www.fastcocreate.com/1682929/behind-ok-gos-new-word-focused-app-and-its-label-less-model-for-success|work=FastCo.Create|date=May 9, 2013|publisher=Fast Company |access-date=May 13, 2013}}</ref> Released on March 1, 2010, the video quickly went viral, with 1.4 million YouTube views in the first 48 hours<ref name=ttspbusinessweek/> and over 50 million total views {{As of|2016|02|lc=y}}.<ref name=rgmyoutube>Archived at [https://ghostarchive.org/varchive/youtube/20211211/qybUFnY7Y8w Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20100307165440/http://www.youtube.com/watch?v=qybUFnY7Y8w Wayback Machine]{{cbignore}}: {{cite web|title=This Too Shall Pass, Rube Goldberg Machine - Official Video|url=https://www.youtube.com/watch?v=qybUFnY7Y8w|publisher=YouTube|access-date=June 13, 2013}}{{cbignore}}</ref> Since that video, OK Go has employed a similar model in projects funded by [[Range Rover]],<ref>{{cite web|title=Range Rover goes viral with OK Go and their new geo-mapping app|date=November 18, 2010|url=https://thenextweb.com/socialmedia/2010/11/18/range-rover-goes-viral-with-ok-go-and-their-new-geo-mapping-app/|publisher=thenextweb.com |access-date=June 20, 2013}}</ref> [[Yahoo!|Yahoo]],<ref>{{cite web|title=OK Go Shakes The Roof For Yahoo! Bus Stop Derby Winners|url=http://music.yahoo.com/blogs/live/ok-go-shakes-the-roof-for-yahoo-bus-stop-derby-winners.html|publisher=Yahoo Music |access-date=June 20, 2013}}</ref> [[Cisco Systems|Cisco]],<ref name=sponsorship>{{cite web|title=Marketing Partnership Insights From OK Go Lead Singer Damian Kulash|url=http://www.sponsorship.com/iegsr/2010/12/06/Marketing-Partnership-Insights-From-OK-Go-Lead-Sin.aspx|publisher=sponsorship.com |access-date=June 20, 2013}}</ref> [[Samsung Electronics|Samsung]],<ref>{{cite web|title=OK Go collaborates with Samsung for new music video|date=November 10, 2010|url=http://www.digitaltrends.com/photography/ok-go-collaborates-with-samsung-for-new-music-video/|publisher=Digital Trends |access-date=June 20, 2013}}</ref> [[Google Chrome]],<ref>{{cite web|title=OK Go play with Chrome|url=http://chrome.blogspot.com/2011/07/ok-go-play-with-chrome.html | publisher= Official Google Chrome Blog|access-date=June 20, 2013}}</ref> [[Jose Cuervo]],<ref>{{cite web|title=Jose Cuervo, OK Go|url=http://www.contagiousmagazine.com/2011/11/jose_cuervo_ok_go.php|work=Contagious Magazine|access-date=June 20, 2013|url-status=dead|archive-url=https://web.archive.org/web/20130706113431/http://www.contagiousmagazine.com/2011/11/jose_cuervo_ok_go.php|archive-date=July 6, 2013}}</ref> and [[Chevrolet]].<ref>{{cite web|title=Is OK Go's Chevy-Sponsored Music Video One of the Best Product Placements Ever?|date=February 6, 2012|url=http://adage.com/article/special-report-super-bowl/triumphs-chevy-sponsored-music-video/232556/|publisher=AdAge |access-date=June 20, 2013}}</ref>

===''Hungry Ghosts'' (2012–2019)===
{{Main|Hungry Ghosts (album)}}
In December 2012, OK Go released a collection of rare songs, B-sides and covers called "Twelve Days of OK Go". The collection was released for free on the band's website and includes covers of songs by [[the Beatles]], [[They Might Be Giants]], [[the Kinks]], [[Adam and the Ants]], and [[Pixies (band)|Pixies]].<ref>{{cite web|title=The Twelve Days of OK Go|url=http://okgo.net/2012/12/10/the-twelve-days-of-ok-go/|publisher=okgo.net|access-date=June 21, 2013}}</ref>

Following ''Twelve Days of OK Go'', in January 2013 the band announced ''Twelve Months of OK Go'', a free long-form release of new and rare recordings, B-sides, and covers. One song per month was distributed through the band's email list and free [[MP3]] web store.<ref name=12months>{{cite web|title=The 12 Months of Rare Unreleased OK Go|url=http://okgo.net/2013/04/24/the-12-months-of-rare-unreleased-ok-go/|publisher=okgo.net|access-date=June 27, 2013|url-status=dead|archive-url=https://web.archive.org/web/20130616025621/http://okgo.net/2013/04/24/the-12-months-of-rare-unreleased-ok-go/|archive-date=June 16, 2013}}</ref> The collection includes covers of songs by [[the Breeders]], [[the Specials]], and [[Nelly]].<ref name="autogenerated1">{{cite web|title=OK Go Free Store|url=http://okgo.net/free|publisher=okgo.net|access-date=June 27, 2013|url-status=dead|archive-url=https://web.archive.org/web/20130705145317/http://okgo.net/free/|archive-date=July 5, 2013}}</ref> In March 2013, OK Go released a new single, "I'm Not Through", through "Twelve Months of OK Go" and in partnership with advertising agency [[Saatchi & Saatchi]] for The Saatchi & Saatchi Music Video Challenge.<ref>{{cite web|title=Saatchi and Saatchi OK Go Video Challenge|url=http://www.talenthouse.com/saatchi-and-saatchi-ok-go-video-challenge|publisher=talenthouse.com|access-date=June 27, 2013|archive-date=July 28, 2013|archive-url=https://web.archive.org/web/20130728214813/http://www.talenthouse.com/saatchi-and-saatchi-ok-go-video-challenge|url-status=dead}}</ref>

On April 3, 2013, OK Go announced on its YouTube channel that the band was recording its fourth studio album.<ref name="OK Go">Archived at [https://ghostarchive.org/varchive/youtube/20211211/Efs96iqw-S0 Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20130413063353/http://www.youtube.com/watch?v=Efs96iqw-S0&gl=US&hl=en Wayback Machine]{{cbignore}}: {{cite news |url=https://www.youtube.com/watch?v=Efs96iqw-S0 |title=Dan and Tim present present PYYRAMIDS – Brightest Darkest Day on Hype Machine | publisher=OK Go |date=April 3, 2013 }}{{cbignore}}</ref> On May 6, 2014, OK Go announced that the album, ''[[Hungry Ghosts (album)|Hungry Ghosts]]'', would be released in October 2014. The album was made available for pre-order on the direct-to-fan platform, [[PledgeMusic]].<ref>{{cite web|url=http://pledgemusic.com/projects/okgo|title=OK GO|work=PledgeMusic|access-date=January 10, 2015|archive-url=https://web.archive.org/web/20150924121757/http://www.pledgemusic.com/projects/okgo|archive-date=September 24, 2015|url-status=dead}}</ref> The first official single, "[[The Writing's on the Wall (OK Go song)|The Writing's on the Wall]]" was released on June 17, 2014, along with a music video which received over 7 million views on YouTube within a week.<ref>{{Cite web |last=Bolien |first=Bob |date=2014-06-24 |title=The Making Of OK Go's 'The Writing's On The Wall' Video |url=https://www.npr.org/blogs/allsongs/2014/06/24/325088850/the-making-of-ok-gos-the-writings-on-the-wall-video |access-date=2014-06-24 |publisher=[[NPR]]}}</ref>

On October 14, 2014, ''Hungry Ghosts'' was released. Since then, the Pledge Music campaign has stopped.  A music video for "I Won't Let You Down" was released on October 27, 2014. In its first two weeks, the video hit 12 million views on YouTube.<ref>Archived at [https://ghostarchive.org/varchive/youtube/20211211/u1ZB_rGFyeU Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20141027124526/https://www.youtube.com/watch?v=u1ZB_rGFyeU&gl=US&hl=en Wayback Machine]{{cbignore}}: {{cite web|url=https://www.youtube.com/watch?v=u1ZB_rGFyeU|title=OK Go - I Won't Let You Down - Official Video|work=YouTube|access-date=January 10, 2015}}{{cbignore}}</ref> The video features a cameo from the J-pop band [[Perfume (Japanese band)|Perfume]].<ref name="cnet">{{cite web |last=Trenholm |first=Rich |date=October 27, 2014 |title=OK Go take off with a drone and electric unicycles in latest stunning one-take video |url=http://www.cnet.com/news/ok-go-take-off-with-drone-and-electric-unicycles-in-latest-stunning-one-take-video/ |url-status=live |archive-url=https://web.archive.org/web/20141027202308/http://www.cnet.com/news/ok-go-take-off-with-drone-and-electric-unicycles-in-latest-stunning-one-take-video/ |archive-date=October 27, 2014 |accessdate=October 27, 2014 |publisher=[[CNET]]}}</ref><ref name="cnn japan">{{cite web |last=Ripley |first=Will |date=October 29, 2014 |title=How did they do that? OK Go's music video in Japan goes viral |url=http://khon2.com/2014/10/29/how-did-they-do-that-ok-gos-music-video-in-japan-goes-viral/ |url-status=dead |archive-url=https://web.archive.org/web/20141209035251/http://khon2.com/2014/10/29/how-did-they-do-that-ok-gos-music-video-in-japan-goes-viral/ |archive-date=December 9, 2014 |accessdate=October 31, 2014 |publisher=[[KHON-TV]]}}</ref>

The video for "[[Upside Down & Inside Out]]" was released on February 11, 2016, where the band perform the song while moving about in microgravity, with the aid of a [[reduced-gravity aircraft]] provided by the Russian [[S7 Airlines]].<ref name=variety2016021>
{{cite news |last=Sage |first=Alyssa |url=https://variety.com/2016/digital/news/ok-go-zero-gravity-music-video-upside-down-and-inside-out-1201703717/ |title=Watch: OK Go Filmed a Music Video Entirely in Zero Gravity |work=Variety |date=February 11, 2016 |access-date=February 12, 2016 }}</ref><ref name=okgowebsite201602>
{{cite web|title=Upside Down and Inside Out FAQ & Credits|url=http://okgo.net/2016/02/11/upside-down-inside-out-faq/}}</ref>

On July 20, 2016, OK Go released "I Don't Understand You," a stand-alone single that was a collaboration with Perfume, as ending theme of TOKYO MX 20th Anniversary Memorial TV Animation 3DCG short 'SUshi Police' anime series.<ref>{{cite web |date=June 28, 2016 |title=「I Don't Understand You」OK Go x Perfume フルバージョンにてデジタル配信決定!! |url=http://www.universal-music.co.jp/perfume/news/2016/06/28/#XfIHz0IGiDsB7cIC.99 |access-date=May 23, 2017}}</ref>

On November 24, 2016, OK Go released the music video for "[[The One Moment]]", featuring multiple seemingly unconnected events filmed in the span of a few seconds. The video is then slowed down to reveal each action being played in perfect synchronization with the song.<ref name="rs The One Moment">{{cite magazine | url =  https://www.rollingstone.com/music/features/inside-ok-gos-latest-record-breaking-music-video-marvel-w452114 | title = Inside OK Go's Latest Record-Breaking Music-Video Marvel | first=  Muara |last = Johnston | date = November 23, 2016 | access-date = November 23, 2016 | magazine = [[Rolling Stone]] }}</ref><ref>{{cite web|first=Ned|last=Ehrbar|url=https://www.cbsnews.com/news/ok-go-releases-colorful-new-music-video-for-the-one-moment/|title=OK Go releases colorful new music video for "The One Moment"|work=CBS News|date=November 23, 2016|access-date=November 25, 2017}}</ref>

On November 23, 2017, OK Go released the music video for "Obsession." 567 printers were used to create a multicolored backdrop in the video.<ref>{{cite web|first=Lee|last=Moran|url=https://www.huffingtonpost.com/entry/ok-go-obsession-music-video-paper-printers_us_5a196012e4b0d4906caf0296|title=OK Go Makes Serious Paper With Hypnotizing New Music Video|publisher=huffingtonpost|date=November 25, 2017|access-date=November 25, 2017}}</ref><ref>{{cite magazine|first=Daniel|last=Kreps|url=https://www.rollingstone.com/music/news/watch-ok-gos-innovative-colorful-obsession-video-w512592|title=Watch OK Go's Innovative 'Obsession' Video, Made With Wall of Printers|magazine=Rolling Stone|date=November 24, 2017|access-date=November 25, 2017}}</ref>

=== Pandemic activities and legal dispute (2020–2023) ===
In early 2020, during the beginning of the [[COVID-19 pandemic]], Kulash and his wife fell ill with [[Severe acute respiratory syndrome coronavirus 2|the 2019 novel coronavirus]].<ref>{{Cite web |last= |first= |date=May 17, 2020 |title=All the Celebrities Who Have Tested Positive for the Coronavirus |url=https://www.vulture.com/article/famous-people-celebrities-with-coronavirus.html |access-date=May 18, 2020 |website=Vulture |language=en-us}}</ref> After his recovery, while the band members were following stay-at-home orders at their homes, they wrote and recorded "All Together Now" and filmed a video for it over two months as a tribute to the healthcare workers battling the infection. The song and video were released on May 12, 2020; proceeds went to [[Partners in Health]].<ref name="rs all together now">{{cite magazine | url = https://www.rollingstone.com/music/music-news/ok-go-all-together-now-covid-19-998665/ | title = OK Go Premiere New Song for Frontline COVID-19 Workers | first=  Claire | last = Shaffer | date = May 13, 2020 | access-date = May 13, 2020 | magazine = [[Rolling Stone]] }}</ref><ref>{{Cite magazine|title=OK Go's 'All Together Now' Video: Watch|url=http://www.billboard.com/articles/columns/pop/9376931/ok-go-all-together-now-video|date=May 13, 2020|magazine=Billboard|access-date=May 18, 2020}}</ref> The band uploaded several alternate music videos for "All Together Now" on YouTube, including clips sent to them by fans.

In early 2021, the band released an acoustic cover of "[[Odessey and Oracle|This Will Be Our Year]]" by [[the Zombies]], which they also covered in 2004. 

In 2021, Kulash hinted in an interview that he might do another video in zero gravity for a future song similar to "Upside Down and Inside Out."<ref>{{Cite web |date=February 20, 2021 |title=OK Go has message we need: 'This Will Be Our Year' |url=https://www.bostonherald.com/2021/02/20/ok-go-has-message-we-need-this-will-be-our-year/ |access-date=April 22, 2021 |website=Boston Herald |language=en-US}}</ref>

In 2022 and early 2023, the band became involved in a legal dispute with Minnesota company [[Post Consumer Brands]], which registered a trademark on the phrase "OK Go!" for a new line of portable breakfast cereals. A lawyer for the band cited a previous collaboration between OK Go and Post as evidence that the "namejacking" was most likely intentional.<ref name="post">{{cite web|url=https://kstp.com/kstp-news/local-news/alternative-rock-group-ok-go-in-legal-dispute-with-post-over-breakfast-cereal-product-ok-go/|title=Alternative rock group OK Go in legal dispute with Post over breakfast cereal product 'OK Go!'|date=January 25, 2023 }}</ref> On May 31, 2023, OK Go and Post reached a settlement, which resulted in Post abandoning its registration of the "OK Go!" name.<ref>{{cite web | url=https://ttabvue.uspto.gov/ttabvue/v?pno=91283668&pty=OPP&eno=7 | title=USPTO TTABVUE. Proceeding Number 91283668 }}</ref>

=== ''And the Adjacent Possible'' (2024–present) ===
{{Main|And the Adjacent Possible}}
In late 2024, OK Go announced through their newsletter that they had finished recording their then-untitled fifth album, planned for release in early 2025.<ref>{{Cite AV media |url=https://www.youtube.com/shorts/iJo98Zdf9EY |title=We curated Spotify playlists featuring the artists OK Go is most inspired by. Hit ⊕ button to save. |language=en |access-date=2024-11-12 |via=www.youtube.com}}</ref> The album's title, ''[[And the Adjacent Possible]]'', was announced alongside with the release of the first video single from the album, "A Stone Only Rolls Downhill", on January 16, 2025.<ref>{{Cite magazine |last=Kreps |first=Daniel |date=2025-01-16 |title=OK Go + 64 Phones = New Video for 'A Stone Only Rolls Downhills' |url=https://www.rollingstone.com/music/music-news/ok-go-new-video-a-stone-only-rolls-downhills-1235237855/ |access-date=2025-01-16 |magazine=[[Rolling Stone]] |language=en-US}}</ref> The album was released on April 11, 2025, along with a new music video for their song, "Love".<ref name="ATAPrelease">{{cite web |last1=Molloy |first1=Laura |title=Check out OK Go’s exclusive track-by-track guide to new album ''And the Adjacent Possible'' |url=https://www.nme.com/news/music/check-out-ok-gos-exclusive-track-by-track-guide-to-new-album-adjacent-possible-3853567 |website=NME |access-date=10 April 2025|date=10 April 2025}}</ref>