Editing Old Spice (section)

==History==
[[File:1944 advert for various Old Spice products.jpg|thumb|1944 advertisement for various Old Spice products]]

Old Spice products were originally manufactured by the Shulton Company,<ref>{{Cite web|date=2021-04-27|title=How Your Favorite Brands Reinvented Themselves and Made Big Money |url=https://www.gobankingrates.com/money/business/favorite-brands-reinvented-themselves-made-big-money/ |access-date=2021-08-13 |publisher=GOBankingRates|language=en}}</ref> founded in 1934 by William Lightfoot Schultz. A buyer at [[Bullock's]] in Los Angeles made Schultz aware of the emerging popularity of colonial American–style furniture, a trend spurred by the then-recent opening of [[Colonial Williamsburg]]. Shultz reasoned that an Early [[Americana (culture)|Americana]]–themed cosmetics line might also find favor.<ref>{{Cite web|url=https://www.cosmeticsandskin.com/companies/shulton.php|title=Shulton|website=Cosmetics and Skin|language=en|access-date=2020-12-03}}</ref> The Metropolitan Museum of Art in New York collection of early American objects provided a source of inspiration for packaging design; for the fragrance, Schultz was inspired by his mother's [[potpourri]], and as a result, the first Old Spice product in 1937 was a woman's scent called Early American Old Spice. The product was received well and therefore was followed by Old Spice for men in 1938.<ref>{{Cite web |url=http://www.fastcompany.com/3040106/the-brand-your-brand-could-be-like-how-old-spice-went-viral |title=The Brand Your Brand Could Be Like: How Old Spice Went Viral |date=2014-12-18|language=en-US|access-date=2016-09-09}}</ref>

The men's products included [[shaving soap]] and [[aftershave]] lotion, marketed with a nautical theme. [[Sailing ship]]s in particular were used for the brand's packaging. The original ships used on the packaging were the ''Grand Turk'' and the ''Friendship''. Other ships used on Old Spice packaging include the ''John Wesley'', ''Salem'', ''Birmingham'', ''Maria Teresa'', ''Propontis'', ''Recovery'', ''Sooloo'', ''Star of the West'', ''Constitution'', ''Java'', ''United States'', and ''[[Hamilton (schooner)|Hamilton]]''.

In the 1970s, Old Spice shifted from being a shaving brand to a fragrance brand by introducing signature scents like Old Spice Burley.<ref>{{Cite book |url=https://books.google.com/books?id=L4FwCwAAQBAJ |title=Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning |last=Hirschman|first=Elizabeth C. |date=2016-01-22 |publisher=Routledge |isbn=9781317386056 |language=en}}</ref>
[[File:Old Spice Flacons.jpg|thumb|Original bottles, 150 ml, from April 1992]]
In June 1990, [[Procter & Gamble]] purchased the Old Spice fragrances, skincare and antiperspirant & deodorant brands from the Shulton Company.<ref>{{Cite web |url=https://www.upi.com/Archives/1990/06/13/PG-buys-Old-Spice-Santa-Fe-lines-for-300-million/9424645249600/ |title=P&G buys Old Spice, Santa Fe lines for $300 million |publisher=UPI |language=en |access-date=2019-08-27}}</ref> The sailing ship was replaced by a sailboat. The glass bottles of eau de toilette and after shave had a plastic button as a cap. Its color was changed from light gray to white in 1992. 

Throughout the 2000s, Procter & Gamble introduced many forms of [[deodorant]], [[Shower gel|body washes]], and [[body spray]]s in several scents under the Old Spice name.

In early 2008, the original Old Spice scent was repackaged as "Classic Scent", both in the [[aftershave]] and cologne versions. The white glass bottles gave way to plastic and the gray stoppers to red. Old Spice Classic shower gel was sold using the slogan "The original. If your grandfather hadn't worn it, you wouldn't exist."

In January 2016, [[Procter & Gamble]] changed the scent of its Old Spice Classic After Shave.{{Citation needed|date=August 2021}}