Editing One Life to Live (section)

==Creation==
Impressed with the ratings success of [[NBC]]'s ''[[Another World (TV series)|Another World]]'', ABC sought out ''Another World'' writer Nixon to create a [[Serial (radio and television)|serial]] for them. Though Nixon's concept for the new series was "built along the classic soap formula of a rich family and a poor family," she was "tired of the restraints imposed by the [[White Anglo-Saxon Protestants|WASPy]], noncontroversial nature of daytime drama."<ref name="1985 Encyc"/> ''One Life to Live'' would emphasize "the ethnic and [[socioeconomics|socioeconomic]] diversity" of the characters in its fictional setting.<ref name="1985 Encyc"/> Nixon would go on to create ''[[All My Children]]'' in 1970 and ''[[Loving (TV series)|Loving]]'' in 1983.

The initial main titles of the series featured the image of a roaring fireplace, a visual representation of the originally proposed title — ''Between Heaven and Hell'' — ultimately changed to ''One Life to Live'' to avoid controversy.<ref name="OLTL 40 1st">{{cite book|last=Waggett|first=Gerard J.|title=One Life to Live 40th Anniversary Trivia Book|publisher=[[Hyperion (publisher)|Hyperion]]|date=July 15, 2008|pages=1–2|chapter=First Impressions|isbn=978-1-4013-2309-7}}</ref> ''One Life to Live''{{'s}} first sponsor was the [[Colgate-Palmolive]] company, who also sponsored ''[[The Doctors (1963 TV series)|The Doctors]]''. ABC bought the show from Nixon in December 1974 when they purchased all stock to her Creative Horizons, Inc. The show was originally a half-hour serial until it was expanded to 45 minutes on July 23, 1976, and to one hour on January 16, 1978.<ref name="1997 Encyc"/>