Editing OpenCola (drink) (section)

==Background==

The original version 1.0 was released on 27 January 2001 by Grad Conn, [[Cory Doctorow]], and John Henson. The current{{when|date=October 2024}} version is 1.1.3, released on 20 February 2001.<ref name="Soft Drink Formula" /> Although originally intended as a promotional tool to explain [[free and open source software]], the drink took on a life of its own and 150,000 cans were sold.<ref>{{cite web|url=http://www.digitaljournal.com/article/118713|title=OpenCola - Open Source Coca Cola|author=Malyn|date=18 February 2007|access-date=13 February 2019|publisher=Digital Journal|quote=The soft drink was originally intended to be a promotional tool to help explain open source software but since its launch it's taken on a life of its own. The company that launched it has become more well known for the drink than the software they offer... the website selling the drink has sold over 150,000 cans!}}</ref> The Toronto-based company Opencola shut down in 2003, and had become better known for the drink than for the software it was supposed to promote. Laird Brown, the company's senior strategist, attributed its success to a widespread mistrust of big corporations and the "proprietary nature of almost everything".<ref>{{cite web|url=https://www.wired.co.uk/article/trade-secrets-open-source-cola|title=Open source cola and the 'Napster moment' for the food business|publisher=[[Wired (magazine)|Wired]]|date=13 April 2013|author=Ian Steadman|access-date=13 February 2019|quote=It's called Open Cola, a product first produced by now-defunct Toronto software company Opencola as something of a joke. Taking inspiration from Richard Stallman's famous dictum that free software was "free as in speech, not as in beer", it was meant as a kind of promotional tool. The recipe was published online for anyone to take and adapt. Version 1.0 was published on 27 January 2001 -- the latest version is 1.1.3. Opencola closed in 2003, but Open Cola's recipe is still around.}}</ref>