Editing Out-of-box experience (section)

== Out-of-box failure ==
An '''out-of-box failure''' ('''OBF''' or '''OOBF''') refers to the perceived failure of a [[Product (business)|product]] that occurs immediately upon first usage.<ref name="simplicable">{{cite web|last=Spacey|first=John|date=25 January 2017|title=What is Out Of The Box Failure?|url=https://simplicable.com/new/out-of-the-box-failure|website=Simplicable}}</ref> In relations to computing, an out-of-box failure can refer to the immediate failure mode when installing or performing initial configuration on a piece of computer hardware or software, or a physical defect involving the installation media which requires a return and acquisition of a non-defective product. Causes for out-of-box failures include poor quality control, wrong configuration of the product, and bugs/glitches if the failure is software-related. It can be highly detrimental to the value of the [[brand]], [[retailer]], or [[OEM]], especially when customer expectations for the product are high.<ref name="simplicable" />